Summary
Overview
Work History
Education
Skills
Websites
KEY ACHIEVEMENTS & PROJECTS
Certification
Timeline
Generic

Peter M. O’Neill

Bardon

Summary

Through collaborative leadership, creating a cohesive culture, and ensuring a customer-centric mindset, I achieve results by supporting and coaching teams to a high-performance standard. People and teams matter to me. With experience at an Executive level in retail, wholesale, eCommerce, and manufacturing, my proactive nature and commercial acumen enable my ability to “cut through” and accomplish favourable outcomes. Backed by a solid track record of achievements, I have contributed to the success of major international companies with general management experience and expertise in Operations, Merchandise, Category Management, Supply Chain, Sales, and Marketing. I am skilled in scaling FMCG businesses, developing and executing business strategy, facilitating change, improving systems and processes, and optimising performance within every business I have been privileged to work for.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Manager, Procurement & Logistics

Dnata Catering & Retail
07.2023 - Current

Dnata is the largest commercial catering operation in Australia, with over 85% market share across the airline, retail, government and export channels. This role works across all business units to improve profitability and commercial outcomes of the business.


Key outcomes include:


o Project design and implementation of a new 4PL SAAS system, achieving >$5m saving over the contract term (>$1.4m per year).

o Reducing the cost base by >$2m within 18 months of commencement.

o Overhauling the business model - improving cash flow by over $4m per year through changes to the operating model

o Implementation of continuous improvement initiatives, such as design and launch of sustainable packaging into airlines, reducing landfill by 80T per year.

Head of Operations & Franchising

Freechoice Australia
09.2021 - 01.2023

Freechoice is the second largest specialist tobacconist in Australia. A national footprint, with circa 300 stores (260 franchise/31 company owned), the business includes retail, wholesale and vending operations.


Initially hired to manage all retail operations, promoted to take responsibility for the entire trading division, overseeing revenue in excess of $1.4b per year and oversight of 300 stores.


  • Collaborated with executive leadership on strategic planning initiatives to drive business growth.
  • Led cross-functional teams to achieve company goals, fostering collaboration and communication.
  • Design and implementation of the new Principal License Agreement for Franchisees.

Commercial Manager

Moco Foodservices
11.2019 - 09.2021

MOCO is a successful independent foodservice wholesaler with a significant eCommerce presence. This role was responsible for leading the Marketing, Procurement, Category Management, QA, eCommerce and Administration teams, which included management of the entire foodservice portfolio, with turnover circa $200M.


Key outcomes included:

o Creation and delivery of the “Accelerate” and “Launchpad” programs - two bespoke industry-leading marketing platforms that increased supplier income by 400% within 12 months of launch.

o Improvement to the inventory position by two stock turns over 12 months.

Merchandise & Marketing Manager

Freedom Fuels & Trinity Petroleum
04.2016 - 11.2019

Freedom Fuels is a successful independent petrol and convenience retailer and wholesaler, with operations in QLD and Northern NSW operating over 70 Company-owned and Commission-agent sites including “Trinity Petroleum”. This role was responsible for negotiation of all supply agreements, category management and marketing for both businesses, which operate independently of one another. Key to this role was identifying profit generating opportunities and implementing strategic plans to achieve these. Financial accountability for over 70 sites, turnover circa of $75M.


Key outcomes included:

o PMI implementation following a >$45m company acquisition, leading the change management process and stabilising the teams across a multisite network (17 stores).

o Building an investment buying model for the business, achieving an additional $170K in GP$ each year.

o Achieving a bottom-line margin improvement of over $550K within first 6 months of commencement; over $1M within the first 12 months; and over $2M within the first 24 months. Delivered over 2.5% increase in GP to the bottom line.

Group Procurement Manager

JBS Australia
07.2014 - 12.2015

JBS is the world’s largest multi-protein producer and second largest food company in Australia. This role was responsible for leading the department and team of Procurement Officers and Category Managers covering packaging, vehicles, utilities, waste management, safety equipment, chemicals and services. Aligned with Sales and Marketing to improve product margin, stock claims and reputational risk. Key to this role was budget management, achieving cost savings and implementing strategy to realise targets. Financial accountability for combined portfolio in excess of $200M.


Key outcomes included:

o Developing a Joint Business Plan with QUU, including obtaining Government-funded capital to construct a water treatment & recycling plant, resulting in a $1.5M cost saving on the annual water bill.

o 35% in cost reductions from 2014-2015, delivering $7.7M in savings.

Buying Director

ALDI Australia
01.2007 - 06.2014

ALDI Stores is among the Top 10 Retailers in the world and the 3rd largest supermarket in Australia. I was promoted to a non-executive Director in May 2012, after working five and a half years as an Area Manager. Key responsibilities included developing ALDI’s business strategy, financial management, strategic sourcing, category management, product development, negotiation of supply agreements and marketing, for over 250 sites nationally.


o Designing and implementing a strategic plan that turned around two underperforming stores into the top 10 in the state.

o Achieving a combined category growth of over 40%, a margin improvement of 7.5% and increase of average dollars per retail promotion of over 21% YOY.

Cost reductions:

o Achieved 20% reduction in product returns Vs prior year.

o Development of ALDI’s Strategic Leaders Program – an L&D, RTO style program that improved the QLD/NSW regions expenses by achieving a cost reduction of 0.5% (of sales) within 6 months of launch.

o Working with the Warehouse and Operations teams to deliver a logistic project to significantly reduce transport cost.

o Partnering with suppliers to develop new products and bring them to market. One example sold out within 15 mins nationally and achieved a 295% increase for repeat orders.

o Building two new to industry sites, with highest customer count ever achieved through a grand opening.

Education

MBA - Strategy & Leadership (Associate)

Queensland University of Technology
Brisbane, QLD
09-2023

Post Graduate Diploma in Science - Psychology

University of Sydney
01.2003

Bachelor of Behavioural Science - Group & Interpersonal Skills

Griffith University
01.2002

Skills

  • Extensive coaching, people and team leadership experience, developing a culture of ownership and accountability
  • Excellent communication and interpersonal skills, underpinned by tertiary qualifications
  • Proven talent to scale businesses, increase revenue, volume growth, market share and profitability
  • Development and execution of business strategy
  • Significant financial and commercial experience: financial planning, budgeting, forecasting, reporting, analytics, and cost control
  • Expert stakeholder engagement and change management skills, able to influence at any level of a business
  • Strong analytical capability, experienced in data-enriched decision making
  • Significant experience in strategic sourcing, category management, and range planning across multiple channels
  • A talent for problem-solving and identifying practical solutions
  • Offer development, including preparing and executing a “go to market” strategy
  • Proficiency in high-level negotiations
  • Expertise in demand planning, inventory management, allocations, and range optimisation
  • Building and improving efficiency in logistic and supply chain models
  • Experience working with both Franchise and Corporate stakeholders in multisite retail environments
  • Expertise in site development, including new sourcing, design, fit-outs, refurbishments, leasing, and launch
  • Policy, systems, and process design, review, and implementation
  • Marketing and business development, confident in B2B, B2C, eCommerce and digital environments
  • Expertise in navigating legal issues and compliance-driven frameworks
  • Finding solutions to improve the customer experience
  • Identifying and eliminating inefficiencies
  • Large-scale project management, including mergers, acquisitions, and PMI
  • Experience with multiple ERP and POS systems, including full system rollouts and upgrades

KEY ACHIEVEMENTS & PROJECTS

  • Leadership & Results (ALDI)
  • Designing ALDI’s Strategic Leaders Program – an L&D, RTO-style program that decreased total expenses through reducing overall operating costs by 0.5% (expense as % of sales) within 6 months of launch and improved employee retention by 30% in the first year.
  • Strategy, Innovation and Marketing (Moco)
  • Creation and delivery of the “Accelerate” and “Launchpad” programs - two bespoke industry-leading marketing platforms that increased supplier income by 400% within 12 months of launch.
  • Financial Performance (Dnata Catering & Retail):
  • Reducing the cost base by >$2m within 18 months of commencement.
  • Problem Solving and Negotiation Skills (JBS):
  • Developing a Joint Business Plan with QUU, including obtaining Government-funded capital to construct a water treatment & recycling plant, resulting in a $1.5M cost saving on the annual water bill.
  • Project Management (Dnata Catering & Retail):
  • Project design and implementation of a new 4PL SAAS system, including contracting and physical relocation of all warehousing and logistic services nationally, achieving >$5m saving over the contract term (>$1.4m per year).
  • Change Management & Stakeholder Engagement (Freedom Fuels & Trinity Petroleum):
  • PMI implementation following a >$45m company acquisition, leading the change management process and stabilising the teams across a multisite network (17 stores).
  • Procurement (JBS):
  • 35% in cost reductions from 2014-2015, delivering $7.7M in savings.
  • Inventory Management (Moco):
  • Improvement to the inventory position by two stock turns over 12 months.
  • Strategy and Planning (ALDI):
  • Designing and implementing a strategic plan that turned around two underperforming stores to rank within the top 10 in the state within 16 months.
  • Category Management & Merchandise Strategy (ALDI):
  • Achieving a combined category growth of over 40%, a margin improvement of 7.5%, and an increase of average dollars per retail promotion of over 21% YOY.
  • Legal, Compliance & Governance (Freechoice):
  • Design and implementation of the new Principal License Agreement for Franchisees.

Certification

Scotworks - Advanced Negotiation Skills (2012)

Timeline

Manager, Procurement & Logistics

Dnata Catering & Retail
07.2023 - Current

Head of Operations & Franchising

Freechoice Australia
09.2021 - 01.2023

Commercial Manager

Moco Foodservices
11.2019 - 09.2021

Merchandise & Marketing Manager

Freedom Fuels & Trinity Petroleum
04.2016 - 11.2019

Group Procurement Manager

JBS Australia
07.2014 - 12.2015

Buying Director

ALDI Australia
01.2007 - 06.2014

Post Graduate Diploma in Science - Psychology

University of Sydney

Bachelor of Behavioural Science - Group & Interpersonal Skills

Griffith University

MBA - Strategy & Leadership (Associate)

Queensland University of Technology
Peter M. O’Neill