Summary
Overview
Work History
Education
Skills
Timeline
Generic

Petula Ferreira- Spalling

ROWVILLE ,VIC

Summary

Experienced Customer Service Manager with a demonstrated history in the sporting goods industry. Highly skilled in customer service, employee learning and development, customer-focused service, hiring, and leadership.

A self-motivated, empathetic, and responsive customer service professional with over 14 years of experience in the sporting goods industry. Possesses excellent communication and organizational skills with a strong track record of achieving goals and working efficiently under pressure. Passionate about "going the extra mile" and building strong relationships with customers and stakeholders at all levels. An approachable, personable, and diplomatic professional with a strong work ethic, capable of working both collaboratively and autonomously. Quick to learn and eager to apply well-developed customer service skills in an environment where people, customers, and relationships are valued.

Key Strengths

  • Effective in delivering projects through timely and efficient processes.
  • Skilled in customer service, people management, training, and problem-solving.
  • Strong in planning and executing strategies with a focus on customer satisfaction and team development.

Overview

21
21
years of professional experience

Work History

Head of Customer Experience

SE Products
Oakleigh, VIC
08.2023 - Current

Responsibilities:

  • Develop and implement strategies to enhance customer satisfaction and loyalty.
  • Lead a team of customer service professionals and collaborate across departments to ensure a seamless customer experience.
  • Implement systems to collect, analyze, and act on customer feedback.
  • Utilize data to identify trends, opportunities, and areas for improvement in customer experience.
  • Develop and refine processes to improve efficiency and effectiveness in customer interactions.
  • Monitor and analyze key performance indicators (KPIs) to measure success.
  • Manage escalated customer issues and ensure prompt resolution.

Achievements:

  • Successfully trained and developed confident agents capable of handling high responsibilities.
  • Maintained high customer service standards, consistently meeting KPIs.
  • Implemented a review system to improve customer satisfaction and loyalty.

Operations Manager, Customer Experience

Riot Art and Craft
, VIC
08.2021 - 07.2023

Responsibilities:

  • Managed day-to-day customer service operations.
  • Developed and implemented customer service reporting.
  • Created and enforced KPIs and SLAs.
  • Provided ongoing mentoring and support to the customer service team.
  • Ensured online and wholesale orders were processed within SLA timelines.
  • Managed warehouse operations and ensured process adherence.
  • Ordered consumables and office supplies.
  • Maintained and updated product photography, weights, and pricing.

Achievements:

  • Trained and developed agents for increased responsibilities.
  • Consistently delivered excellent customer service, meeting KPI targets.
  • Streamlined warehouse operations for efficiency.
  • Implemented process improvements in warehouse management.

ECommerce Customer Service Team Leader

ADIDAS AUSTRALIA
, VIC
10.2018 - 02.2020

Responsibilities:

  • Managed daily operational and commercial activities for the eCommerce channel.
  • Led and motivated the customer service team to exceed service expectations.
  • Supported business, customer, and consumer initiatives that added value.
  • Worked closely with sales operations and supply chain to improve efficiency.
  • Delivered a high-performance training program for the direct-to-consumer team.
  • Ensured eCommerce agents met SLAs for inbound calls, emails, and chats.
  • Maintained high levels of customer service and satisfaction.
  • Managed order book integrity to maximize sales and on-time deliveries.
  • Analyzed KPIs to improve service standards and financial results.
  • Provided accurate daily/weekly reporting to management.

Achievements:

  • Successfully trained and developed agents to handle increased responsibilities.
  • Maintained high customer service levels, consistently achieving KPIs.
  • Implemented and managed an offshore call center in collaboration with key stakeholders.
  • Managed an onshore team of 10 and an offshore team of 30.

Field Customer Service Representative

ADIDAS AUSTRALIA
MULGRAVE, VIC
10.2009 - 11.2014

Responsibilities:

  • Provided superior customer service to retail partners in alignment with SLAs.
  • Handled inbound phone and email inquiries professionally and efficiently.
  • Built and maintained strong relationships with retailers and stakeholders.
  • Delivered product knowledge and support for online order processing.

Achievements:

  • Consistently met and exceeded KPI targets.
  • Strengthened customer loyalty through a proactive service approach.
  • Successfully managed order book processes.

PART - TIME Receptionist

ADIDAS AUSTRALIA
Mulgrave , VIC
09.2006 - 07.2009

Responsibilities:

  • Managed appointment scheduling for high-profile athletes and brand ambassadors.
  • Processed financial documents and managed daily administrative tasks.
  • Maintained professional relationships with internal and external stakeholders.
  • Handled incoming calls, mail, and courier services.

Achievements:

  • Successfully maintained smooth and efficient front-office operations.

Part-Time Beauty Adviso

David Jones/Estée Lauder
GLEN WAVERLEY , VIC
07.2004 - 08.2006

Responsibilities:

  • Assisted clients with skincare and makeup application.
  • Exceeded sales targets through personalized service.
  • Built long-term customer relationships to ensure repeat business.

Education

High School Diploma -

Killester College
Springvale, VIC
12-1994

LinkedIn Certificates:

Skills

Technical Skills

  • SAP
  • Salesforce
  • Demandware
  • Microsoft Excel, Word, Outlook
  • Strategic thinking
  • Customer journey mapping
  • Customer feedback analysis
  • Complaint handling
  • Team building
  • Attention to detail
  • Complex Problem-solving
  • Analytical skills

Timeline

Head of Customer Experience

SE Products
08.2023 - Current

Operations Manager, Customer Experience

Riot Art and Craft
08.2021 - 07.2023

ECommerce Customer Service Team Leader

ADIDAS AUSTRALIA
10.2018 - 02.2020

Field Customer Service Representative

ADIDAS AUSTRALIA
10.2009 - 11.2014

PART - TIME Receptionist

ADIDAS AUSTRALIA
09.2006 - 07.2009

Part-Time Beauty Adviso

David Jones/Estée Lauder
07.2004 - 08.2006

High School Diploma -

Killester College

LinkedIn Certificates:
Petula Ferreira- Spalling