Phil Chester
Sydney,Australia
Summary
Highly ambitious and results-driven professional with solid experience leading sales and marketing functions at an international level across both B2B and B2C markets. Confident in leading the development and execution of strategic initiatives, empowering teams, securing retailer partnerships, streamlining processes, generating revenue, and increasing the bottom line. Thrives on securing deals and making a significant contribution to the company's success. Recognized as an influential, collaborative leader who enjoys supporting people to grow and reach their full potential.
Overview
20
20
years of professional experience
Work History
Wholesale Manager
Montblanc International
02.2022 - 03.2024
- Increased wholesale revenue by implementing strategic sales techniques and cultivating strong customer relationships.
- Implemented innovative merchandising displays that attracted new clients and boosted sales figures.
- Coordinated logistics processes to ensure timely delivery of products, maximizing customer satisfaction.
- Identified new market opportunities to expand the brand''s presence and reach.
- Managed budgets effectively, optimizing resources to achieve desired outcomes.
- Negotiated contracts, resulting in better terms and conditions for both franchisor and franchisees.
- Established performance metrics, monitoring progress towards achieving key goals.
- Managed relationships with landlords, securing prime real estate locations for new franchises.
- Provided comprehensive training to new franchise owners for successful business management.
Head of Division
SHRIRO AUSTRALIA PTY LTD
12.2020 - 02.2022
- Report to the Chief Executive Officer (CEO) of Shriro Australia with full P&L accountabilities
- Work within a B2B environment, identifying and pursuing partnership opportunities including sales, collaboration and staff incentive programs
- Create sustainable growth from corporate partners across all Shriro divisions by developing key strategic initiatives
- Manage the entire sales lifecycle from prospecting, overseeing pipeline, delivering proposals and closing deals
- Work closely with corporate partners on the development of marketing, branding and promotional solutions
- Refine processes to improve efficiencies, effectiveness and outcomes, including sales, go to market and reporting frameworks
- Increased revenue by 10% year on year (YoY)
- Secured a number of large corporate partners such as Channel 9, developing products for staff incentive and promotional purposes
National Sales & Marketing Manager
SHRIRO AUSTRALIA PTY LTD
10.2017 - 02.2022
- Report to the General Manager of Casio and the Chief Executive Officer (CEO) of Shriro Australia
- Assume full P&L accountability of the Casio Timepiece, which generates 57% of the entire Casio revenue in Australia
- Lead the development, execution and management of the strategic plan, territory plan, budget, forecasts, campaigns and associated initiatives
- Work across both strategic and operational environments, focusing on growing the reseller market and driving B2C sales
- Provide leadership to a direct Sales & Marketing Team (>15 Personnel), ensuring financial and strategic deliverables are met
- Utilise data-led insights to identify and pursue opportunities involving product development, geographic expansion, channel diversification and mergers/acquisition
- Keep abreast of emerging risks, consumer spending behaviour changes, supply chain disruptions and cyber incidents
- Support retailers lead the provision of marketing campaigns, including product launches, pricing structure and visual merchandising
- Oversee operations including monitoring logistics, reviewing results and reporting back to the Board in Japan
- Won the Shriro Division of the Year, three years in a row
- Won the CEO Award in the first year of employment tenure
- Expanded the business by integrating an e-commerce platform
- Maintained a large sales portfolio, generating over $30M per annum
- Mentored a number of employees in supervisory and leadership roles
- Maintained a high employee retention rate within a high turnover industry
- Achieved four-year consecutive record sales, increasing from initially $23M per annum to $30M per annum
- Successfully secured a number of retail distributors, which increased the distributor channel to over 1200 stores nationally
Sales Manager
Shoreditch London
02.2016 - 06.2017
- Focused on driving brand awareness and generating revenue on a local, national and international level (Australia & US Markets)
- Led the development and implementation of the brand strategy, including forecasts, above the line (ATL) budget and campaigns
- Managed brand tasks including testing new channels, briefing agencies, measuring effectiveness and reporting back to key stakeholders
- Curated the Look Book for international sales and distribution
- Collaborated with Australian Footballer Tim Cahill to establish the CAHILL+ streetwear brand in 2016
- Successfully coordinated the New York Fashion Week Show, which was considered as the first for the company
National Sales & Marketing Manager
Kolt Fashion
05.2012 - 01.2016
- Company Overview: ANUKO
- Established a high performing team of 4 Sales Associates while instilling a positive, inclusive and continuous learning team culture
- Led the development of seasonal sales targets, budgets, customer plans and strategic initiatives
- Oversaw all aspects of the sales and marketing functions from research through to cold-calling, proposal development, contract negotiation, closing deals, account management and cross-selling
- Integrated various sales and marketing monitoring tools to review the effectiveness and future requirements
- ANUKO
- Established online presence by setting up social media platforms
- Promoted from NSW Sales Manager to National Sales & Marketing manager after 15 months in business.
Owner | Manager
PJC Apparel
01.2009 - 01.2012
Store Manager
Water Skiers Warehouse
01.2004 - 01.2009
Education
M.b.A Mini -
AIM
12.2021
Australian Directors certificate -
AIM
12.2021
STRATEGIC MARKETING -
The University of Sydney
12.2020
STRATEGIC negotiation & influence -
University of NSW
12.2020
australian consumer law outlines & guidelines -
NSW Fair Trading
12.2018
diploma in international business management -
TAFE
12.2017
Skills
- Strategic Planning
- Operations Management
- Budgeting & Forecasting
- Full Sales Lifecycle
- Commercial Negotiation
- Business Development
- Marketing Function
- Brand Awareness
- Consumer Behaviour
- Research & Analysis
- Stakeholder Management
- Corporate Partnership
- Account Management
- B2B & B2C Space
- Channel Management
- E-commerce Development
- Team Leadership
- Coaching & Training
- Process Improvement
- Project Management
- Change Management
- Social Media Optimisation
- Communication
- Analytical
- Critical Thinking
- Problem Solving
- Time Management
- Negotiation
- Influential
- Relationship Building
- Adaptable
- Resilient
- Entrepreneurial
Websites
Professional Development
- M.B.A Mini, AIM, 2021
- Australian Directors Certificate, AIM, 2021
- Diploma in International Business Management, TAFE, 2017
- Strategic Marketing, The University of Sydney, 2020
- Strategic Negotiation & Influence, University of NSW, 2020
- Australian Consumer Law Outlines & Guidelines, NSW Fair Trading, 2018
Timeline
Wholesale Manager
Montblanc International
02.2022 - 03.2024
Head of Division
SHRIRO AUSTRALIA PTY LTD
12.2020 - 02.2022
National Sales & Marketing Manager
SHRIRO AUSTRALIA PTY LTD
10.2017 - 02.2022
Sales Manager
Shoreditch London
02.2016 - 06.2017
National Sales & Marketing Manager
Kolt Fashion
05.2012 - 01.2016
Owner | Manager
PJC Apparel
01.2009 - 01.2012
Store Manager
Water Skiers Warehouse
01.2004 - 01.2009
M.b.A Mini -
AIM
Australian Directors certificate -
AIM
STRATEGIC MARKETING -
The University of Sydney
STRATEGIC negotiation & influence -
University of NSW
australian consumer law outlines & guidelines -
NSW Fair Trading
diploma in international business management -
TAFE