Phil Hollingdale
Melbourne,VIC
Summary
Results-oriented Marketing Executive with a proven track record in the telecommunications, homeware and beauty industries. A strategic thinker with expertise in developing and implementing innovative marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. Skilled in market analysis, product positioning, customer segmentation and social media management. Proven ability to co-lead cross-functional teams, collaborate with multiple stakeholders, and adapt to dynamic industry trends. Exceptional communication, creative and analytical skills. Adept at creating and executing integrated marketing strategies that align with business objectives and drive measurable results. Eager to broaden my marketing expertise by venturing into new territories. The goal is to leverage my current skills and contribute to the dynamic marketing landscape of Australia.
Overview
7
7
years of professional experience
Work History
Marketing Executive
Zen Internet
06.2021 - 10.2023
- Responsible for the delivery of all conversion focussed marketing activities aimed at acquiring new customers, in the Residential broadband division.
- Key responsibilities in my role included: Looking after all of our prospect journeys to acquire new customers.
- Being the lead for all Direct Mail requirements in the Consumer division.
- Being the lead for any events in the Consumer division, executing events in our division as and when they come up.
- Working very closely with the Marketing Lead for Acquisition to deliver joint up campaigns focussing on awareness and conversion, working with our media agency to deliver these campaigns.
- Working closely with our Installed Base marketing team to share learnings from our existing customers.
- Key achievements include: Being a proactive member in our Pride@Zen network, pulling off a great Pride day for Pride Month and some filming in Manchester for LGBT+ History Month.
- Pulling off the CityFibre nationwide marketing launch with our media agency in over 40 new cities.
Marketing Executive
Habitat – Sainsbury’s Argos
01.2020 - 01.2021
- Responsible for the delivery of all forms of ‘traditional marketing’ for the business.
- Key responsibilities in this role included: Being the point of call for all in-store marketing collateral for both our flagship & mini stores, Producing our monthly Direct Mail content and organising distribution to thousands of homes.
- Working closely with our media agency to ensure all tactical & OOH brand campaigns were deployed in a timely and efficient manor Working closely with the PR & Social teams to deliver customer and influencer facing events.
- Assisting & working collaboratively with the Digital Marketing team on projects where necessary.
- Proactively took on board the digital screens project in Habitat stores, bringing these to life with new & exciting content.
- Being the Habitat lead for the Network Voice workstream within the Proud@Sainsbury’s LGBT+ network and being a part of the UK wide campaign for Pride Month.
Marketing Executive
Dr Sam’s Skincare
01.2019 - 12.2019
- Being in a company with only 4 employees meant I had a lot of influence and input into the direction of the brand, also having grown most of the brands social channels considerably in my time in the company.
- Managing all Social Media output and content creation, including copywriting.
- Managing our twice-weekly email newsletter, all customer service enquiries for the brand, organising and overseeing events for our popular Dr Sam’s Skincare Club event series and managing my own Marketing and Digital Marketing projects for the brand, including launching our Affiliate Marketing programme.
- Actioning incoming PR requests as well as reaching out to influencers and brands to collaborate with.
- Assisting with NPD activity for the brand, analysing our customer feedback to make informed decisions for future products, also looking for new packaging solutions was key in my role.
Merchandising Executive
Acqua di Parma - LVMH Perfumes & Cosmetics
06.2018 - 11.2018
- Project Management of all new product launches and re-animations from a Visual Merchandising perspective.
- Overseeing the maintenance and creation of permanent builds and concessions in various retailers. Managing to save a high important concession in the portfolio in my time in this role due to my merchandising technique.
- Creating all planograms for existing and new stores; aligning with the sales team to ensure the most effective and profitable product mix are in each store.
- Working within the Marketing Team to increase brand exposure and maintaining the brand equity through key marketing activities, including consumer personalisation pop-ups, & Influencer Marketing activations.
Visual Merchandising Assistant
Coty UK
06.2016 - 08.2017
- Joining the company on my University Placement year during one of the biggest beauty merges ever, with P&G Beauty, involving a new company structure and doubling the brand portfolio.
- Assisting all Project Manager’s on various brands and product launches and going on to be given solo responsibility to project manage all Calvin Klein Fragrance launches.
- Executing all initiatives/launches from a temporary merchandising/POS perspective.
- Liaising with Marketing, Sales, Trade Marketing and Global Merchandising for various parts of the role, to ensure all launches were executed within Fashion House guidelines.
- Key achievements included executing a quick turnaround Christmas in-store VM activity to a very high standard without sufficient team members to support.
- Managing the two VM budgets successfully for the whole fiscal year, which led to being personally commended for this hard work and commitment, winning a quarterly internal employee award.
Education
BA (Hons) Retail Management (2:1) -
Bournemouth University
01.2018
New College Stamford
01.2014
Arthur Mellows Village College
01.2012
Skills
- Proficient in all Microsoft Office programmes
- Proficient in Google Analytics and other eCommerce platforms such as Shopify and Magento
- SEO and CRM management
- Skilled in copywriting, crafting impactful messages to captivate and resonate with diverse audiences
- Adobe Creative Cloud Suite (particularly XD & Photoshop)
- Full UK clean driving licence
Other employment
Various retail and customer service positions also held between 2012 and 2017.
Timeline
Marketing Executive
Zen Internet
06.2021 - 10.2023
Marketing Executive
Habitat – Sainsbury’s Argos
01.2020 - 01.2021
Marketing Executive
Dr Sam’s Skincare
01.2019 - 12.2019
Merchandising Executive
Acqua di Parma - LVMH Perfumes & Cosmetics
06.2018 - 11.2018
Visual Merchandising Assistant
Coty UK
06.2016 - 08.2017
BA (Hons) Retail Management (2:1) -
Bournemouth University
New College Stamford
Arthur Mellows Village College
Similar Profiles
Ricky WhiteRicky White
Order Manager at Zen InternetOrder Manager at Zen Internet
KHUSHBU GUPTAKHUSHBU GUPTA
Sr. Hospital Pharmacist at Zen Onco Chemist, Zen Multi Specialty HospitalSr. Hospital Pharmacist at Zen Onco Chemist, Zen Multi Specialty Hospital
Wenbo SuWenbo Su
Legal Operation at Zen Zen Technology Inc.Legal Operation at Zen Zen Technology Inc.
KARISHMA PHERWANIKARISHMA PHERWANI
Marketing & Customer Engagement Assistant at Burgers and Dreams (Boss Burger)Marketing & Customer Engagement Assistant at Burgers and Dreams (Boss Burger)
Ashina SethiAshina Sethi
Senior Test Analyst at United EnergySenior Test Analyst at United Energy