Phoebe North
Northcote,Australia
Summary
Creative Production and Operations Manager with 7+ years of experience in delivering impactful projects for consumer brands and retail. Expertise in traffic management, project coordination, and process optimisation. Proven track record of implementing systems that enhance efficiency and productivity across creative and commercial teams. Strong background in operations, production management, and team development across various industries.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Creative Production & Traffic Manager
Flybuys
Melbourne, Australia
05.2024 - Current
- Managed end-to-end scheduling and resource allocation for Flybuys marketing campaigns across digital and print channels.
- Streamlined Monday.com boards, enhancing workflow efficiency and reducing briefing errors.
- Coordinated external vendors for photoshoots and print production to ensure brand standards compliance.
- Forecasted resource needs during peak periods, mitigating bottlenecks with freelance support.
- Oversaw studio capacity planning to balance workloads and meet project deadlines.
- Liaised with external partners to capture merchandise requirements, optimizing sourcing processes.
- Managed procurement and production of Flybuys-branded merchandise, ensuring on-time delivery and brand consistency.
- Negotiated vendor contracts to optimize budgets while maintaining quality outputs across all collateral.
Operations Manager
JPG / Coles Group
Melbourne, Australia
01.2022 - 04.2024
- Served as Operations Manager for Coles Own Brand Innovation, Marketing, and Delivery team.
- Identified process improvement opportunities, collaborating with stakeholders to enhance productivity and efficiency.
- Partnered with Transformation team to develop business case roadmaps supporting change execution and monitoring.
- Restructured communication flow among five business units, implementing SharePoint solutions that reduced information retrieval time by 40%.
- Led WalkMe project, managing requirements, scope, timeline, risks, and resources from initiation to completion.
- Directed a team of three in creating DAP content and conducting UAT for Atlas PLM system.
- Embedded Process Managers within business units with full Senior Leadership Team endorsement, boosting cross-functional collaboration by 25%.
- Managed a team of six, working collaboratively to nurture creativity, dynamic problem-solving, and harness individual skills.
Lead Process Manager
JPG / Coles Group
Melbourne, Australia
01.2021 - 01.2022
- Oversaw development pipeline for Own Brand products, managing project activities for over 5,000 products annually.
- Streamlined project processes using agile methodologies, reducing time-to-market by 60%.
- Delivered over 50 critical business projects on time while exceeding budget expectations.
- Designed automated workflows, decreasing manual tasks by 50% and enhancing overall productivity.
- Provided technical expertise and training, increasing adoption and utilization of Oracle Cloud: Fusion and SharePoint.
- Facilitated collaboration between business units, effectively removing workplace silos.
- Led a team of six employees, promoting coaching and talent development to cultivate high performance.
Process Manager
JPG / Coles Group
Melbourne, Australia
01.2018 - 01.2021
- Managed project activities for Coles Brand product development from inception to implementation review.
- Led cross-functional teams, including Product Developers and Account Managers, to achieve project goals.
- Facilitated Fast Track projects by expediting scrum processes and implementing agile boards.
- Conducted weekly WIP meetings with category team and creative agency to monitor milestones.
- Utilized OCI database Fusion business data to ensure adherence to project governance.
- Mitigated project risks and managed change requests, escalating issues to SLT as required.
Design Team Coordinator – National Shop Openings
Scentre Group / Westfield
Melbourne, Australia
01.2016 - 01.2017
- Coordinated design milestones for national Westfield store openings to ensure timely completion.
- Served as primary liaison among leasing, construction, and retail teams to enhance project coordination.
- Facilitated collaboration between design and architectural teams for seamless execution of projects.
- Delivered comprehensive status reports to stakeholders, enabling informed decision-making.
- Managed databases while generating detailed presentations and reports for effective communication.
- Interface with vendors; centre management, shop fitters, and retailers to align project objectives.
Production and Scheduling Coordinator
Urban Angles
Melbourne, Australia
01.2016 - 12.2016
- Supervised studio operations, managing booking and scheduling for Urban Angles and affiliated brands.
- Allocated project time to align with Urban Angles workflow through effective diary management.
- Interpreted client briefs, ensuring clear communication with the design team for actionable outcomes.
- Cultivated strong relationships with clients, internal staff, and supplier contacts.
- Supported accounts department with invoicing, quoting, and data entry in Xero.
- Facilitated coordination between retouching, photography, and floor planning teams regarding scheduling.
Education
Diploma of Applied Fashion Design and Merchandising - Fashion Marketing
Kangan Institute
Melbourne, VIC01.2012
Certificate IV in Frontline Management - Management
TAFE SA
Adelaide, SACertificate III in Business Administration - Business Administration
TAFE SA
Adelaide, SASkills
Project and Traffic Management | Process Improvement and Automation | Workflow Streamlining | Stakeholder Engagement | Campaign Coordination | Change Management | Vendor Negotiation | Budget Management | Agile Methodologies | Resource and Capacity Planning | Team Leadership and Development
Affiliations
MS Office | Adobe Creative Suite | Monday.com | WalkMe | Fusion | SharePoint | PowerBI | XERO | Oracle
Accomplishments
- Successfully delivered Coles Own Brand product development pipeline, contributing to a 40% year-on-year sales increase, and an 11% increase in Own Brand item sales, generating $2.9 billion in sales between January and March alone
- Optimized productivity by 25% by restructuring the Process Office and embedding Process Managers within business units, improving communication and collaboration
- Implemented a new PLM system across 10+ business units and 150+ users, resulting in a 30% increase in productivity across all workstreams
- Reduced information retrieval time by 40% and improved user experience by 30% through custom SharePoint solutions
- Successfully delivered continuity collectible programs and Flybuys campaigns, achieving 100% on-time launches, and supporting engagement across a member base of 8+ million
- Sourced and managed the production of Flybuys-branded merchandise, POS materials, and membership cards, delivering cost savings through vendor negotiations and improved procurement processes
Certification
- Agile foundations for teams
- Unconscious bias,
- Mental health training for leaders
- Accessibility awareness
- Innovation in the workplace
- Stakeholder engagement strategies
References
References available upon request.
Timeline
Creative Production & Traffic Manager
Flybuys
05.2024 - Current
Operations Manager
JPG / Coles Group
01.2022 - 04.2024
Lead Process Manager
JPG / Coles Group
01.2021 - 01.2022
Process Manager
JPG / Coles Group
01.2018 - 01.2021
Design Team Coordinator – National Shop Openings
Scentre Group / Westfield
01.2016 - 01.2017
Production and Scheduling Coordinator
Urban Angles
01.2016 - 12.2016
Diploma of Applied Fashion Design and Merchandising - Fashion Marketing
Kangan Institute
Certificate IV in Frontline Management - Management
TAFE SA
Certificate III in Business Administration - Business Administration
TAFE SA
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