Summary
Overview
Work History
Skills
Accomplishments
Timeline
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Phoebe Soley-Howlett

Ballarat,Vic

Summary

A highly motivated and results-oriented professional with a proven track record in supervising operations and managing marketing, events, and partnerships. Over five years of combined experience in overseeing fast-paced food service environments and executing impactful marketing strategies to drive growth, engagement, and profitability from working as a Restaurant Manager, Marketing and Events Manager as well as an Operations Manager. I am adept at managing daily operations, team performance, and customer satisfaction in a high-pressure environment, ensuring compliance with company standards and policies. Skilled in designing and executing creative campaigns, managing events from concept to completion, and fostering community partnerships to enhance brand visibility, community engagement and strong bonds between local clubs, and partners to the business on a personal level. Strong ability to build and nurture relationships with stakeholders, vendors, and team members to achieve mutual goals. A strong ability to identifying challenges, streamlining processes, and implementing solutions to enhance efficiency, profitability and service quality.

I currently successfully lead a team of 400+ employees at McDonald’s across four restaurants by working through the Restaurant Managers and teams within the stores whilst achieving consistent high customer satisfaction scores and operational excellence. I continually conceptualise and executed innovative marketing campaigns that increased event attendance and improve customer engagement metrics. I negotiate and secure strategic partnerships, including partnerships with the Ballarat Football Netball League, Ballarat Miners, whilst also working alongside radio businesses including ACE Radio and Power FM.

I have a detail-oriented, adaptable, and customer-focused, with a commitment to excellence in both operational management and creative marketing endeavours. I demonstrate a passion for teamwork, innovation, and achieving measurable results.

Overview

3
3
years of professional experience

Work History

Operations Manager

Lamrit McDonalds
11.2023 - Current
  • Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
  • Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
  • Analyzed and reported on key performance metrics to senior management.
  • Managed budgets effectively, consistently delivering projects on-time and within financial constraints.
  • Achieved higher employee retention rates by fostering a positive work environment and providing opportunities for professional growth.

Marketing Manager

Lamrit McDonalds
07.2022 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Working with partners and sponsors within the local community to create business engagement and support.

Skills

  • Team leadership
  • Planning and implementation
  • Goal setting
  • Strategic planning
  • Client relations
  • Schedule management

Accomplishments

  • Signing multiple year long agreements with the Ballarat Football Netball League as well as the Ballarat Miners
  • Achieved strong P&L results by managing teams and profitability with accuracy and efficiency.
  • Supervise a team of over 400 staff

Timeline

Operations Manager

Lamrit McDonalds
11.2023 - Current

Marketing Manager

Lamrit McDonalds
07.2022 - Current
Phoebe Soley-Howlett