PIERA CERESA

• Developed and executed business strategies aimed at establishing a luxury accessory brand.
• Planned and implemented online sales and marketing initiatives to drive brand visibility and sales.
• Secured B2B partnerships to strengthen brand positioning and expand market reach.
• Oversaw import processes and ensured product quality met brand standards.
• Spearheaded the design process as the primary creative force behind the brand's product line.
• Coordinated closely with the factory to oversee the manufacturing process and ensure timely production of high-quality goods.
• Took charge of sourcing and ordering materials from key suppliers essential for the manufacturing process.
• Led comprehensive marketing campaigns across multiple channels, including Mailchimp, Facebook, Instagram, and magazines.

Achivments: Successfully positioned the brand in over 20 stores within the New South Wales region and established a thriving online store within the first year. Within the first year in Chile, expanded presence to 10 physical stores and built a robust online platform, alongside opening the brand's first physical store. Currently, the brand has partnered with 5 international marketplaces and has been featured in over 7 magazines within the first 2 years.Evaluated market trends to identify emerging opportunities and inform strategic decision making.

• Identified the client's requirements and expectations for each event.
• Liaised with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order.
• Managed all event set-up, tear down, and follow-up processes. - Maintained event budgets.
• Conducted final inspections on the day of the event to ensure everything adheres to the client's standards. - Assessed an event's overall success and submit findings.
• Provided daily quotes to different sizes conferences and Weddings. - Work on the BEOs to ensure the event runs without a hitch and covers all important event details.
• Handled billing, invoicing and in charge of chasing final payments.
• Managed bookings in Ivy and Room Master program.

Achievements: Achieved a 70% conversion rate from quotes to sales, consistently delivering the highest level of customer service to clients, resulting in over $40,000 in monthly sales.

• Conducted data entry for accounts payable invoices.
• Utilized SAP program for various operational tasks.
• Managed the processing of job cards for each customer's order.
• Held responsibility for maintaining customer service standards and fostering client relationships.
• Coordinated the order fulfillment process to ensure timely delivery.
• Generated daily quotes for diverse projects.
• Achievements: Established as the primary supplier for wind farm projects in Australia in 2020
• Contributed to a 40% increase in sales by quoting an average of 5 additional clients per day and implementing faster follow-up procedures
• Streamlined production processes through daily coordination with the factory, resulting in faster turnaround times and increased client satisfaction.

• Developed and maintained relationships with relevant parties and individuals associated with Condor in Chile.
• Developed and maintained an understanding of corporate structures, office holders, assets, liabilities, contracts, operations, and opportunities pertinent to Condor and its subsidiaries in Chile.
• Identified opportunities for Condor to enhance value from its assets, structures, and relationships in Chile.
• Managed or assisted in the execution of business operations related to Condor's interests in Chile.

Achievements: Calculated the total value of the company's Chilean assets and uncovered previously unknown debts associated with mines in the region.

• Managed relationships with international corporations and institutional clients involved in trade products in Chile.
• Oversaw client relationships in the mining and retail sectors for documentary trade and trade funding, including letter of credit operations.
• Negotiated prices for large daily transactions involving letter of credit operations for imports and exports, as well as pricing guarantee letters for local and international projects.
• Engaged in import and export refinancing activities with banks from Asian, Brazilian, and Turkish markets.
• Managed and priced letter of credit guarantees for significant projects in Chile and abroad, with project values exceeding USD 50 million.
• Evaluated risks and profitability of operations, taking into account client ratings, transaction amounts, types of operations, and terms.

Achievements: Secured coverage for 70% of the largest Letter of Credit transactions for leading corporate copper companies in Chile. Successfully obtained a letter of guarantee for a key project of the year, valued at $930,000 (Puente de Chacao).