Piper Ferguson

Dynamic student majoring in Public Relations and Digital and Social Media, with a focus on Marketing and Advertising. Seeking an internship or entry-level position to contribute effectively and gain practical experience in the field of Public Relations and Digital Marketing. Proven ability to develop and execute strategic communication plans. As a highly self-motivated and hardworking university student in their 3rd year studies of a Bachelor of Communication & Media and a Bachelor of Business, I am eager to apply academic knowledge, creativity, and gain hands-on experience in a professional setting

UNIVERSITY: 

• In 2023, I created a social media and advertising campaign for a marketing and advertising subject, for a small business in Wollongong, directed by Dr Mercedez Hinchcliff. My team won 1st place from a cohort of over 200 people, and my team's plan and strategies were chosen to be used in the company's campaign. This allowed me to gain group work experience in a real work environment with a client-based mindset and applying all theories and technical skills taught.
• A class in the first semester of 2024 was dedicated to creating a Public Relations event for a sporting tournament called 'Walk The Field: Walking Football' in Wollongong in partnership with Football South Coast, directed by Dr Mercedez Hinchcliff. This allowed me to apply all theories and knowledge to real life situations in the PR world. And allowed me to experience the creation of a PR event.
• Over the course of my degree in Communications and Media for the Social and Digital Media major- we heavily rely on social media development and engagement across social media platforms as part of a series of assessments called a 'Digital Artifacts (DA's)'. This has allowed me to gain hands-on experience in the social and digital media world whilst applying all theories and behind the scene skills to content proliferation, creation and development.

• Dr Mercedez Hinchcliff, University of Wollongong, Director of Academic Programs Marketing - E: mercedez@uow.edu.au, PH: (02) 4239 2195
• Michelle Wilson, X & Y Spectrum Support, Admin - PH: (+61) 407 256 230
• Louise Rassmussen, Lou's Hairdoo's, Business Owner/Founder - PH: (+61) 426 238 929
• Dean Graff, Graff Group, Business Owner/Founder - E: dgraff@graffgroup.com.au, PH: (+61) 449 500 336
• Sarah Whiteley, Caring Hands At Home Support Work, Business Owner/Founder - E: sarahwhiteley20@gmail.com, PH: (+61) 422 621 403