Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Leadership Roles
Volunteer Work
Highlights
Timeline
Generic

Poorva Sood

Melbourne,VIC

Summary

Passionate Marketing professional driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in marketing, sales and brand promotion.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Marketing and Sales Coordinator

QMetrix
04.2023 - Current
  • Enhanced brand visibility through the creation of engaging promotional materials and digital content.
  • Strengthened customer relationships with consistent follow-up, resulting in repeat business and referrals.
  • Provided critical support during sales negotiations, positively impacting deal closure rates.
  • Managed social media channels to grow online presence and foster brand loyalty among customers.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Created company brand messaging, collateral materials, customer events and promotional strategies.

Business Development Manager

BSI Group
08.2021 - 04.2023
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of products and services.
  • Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Optimized sales funnels by leveraging data-driven insights to refine targeting strategies and maximize conversion rates.
  • Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.

Digital Marketing Coordinator

PinPoint Local
09.2019 - 08.2021
  • Enhanced brand visibility through social media campaigns, creating engaging and shareable content.
  • Developed email marketing campaigns for improved customer engagement and retention rates.
  • Analyzed web analytics data to optimize digital marketing efforts and maximize ROI.
  • Managed multiple PPC advertising campaigns, ensuring proper budget allocation and targeting.
  • Implemented A/B testing on various channels to identify best-performing tactics and optimize campaign performance.
  • Developed creative assets such as infographics, blog posts, videos, and more to enhance overall content strategy effectiveness.

Creative Marketing Associate

Align.me
11.2019 - 06.2020
  • Created marketing campaigns that helped the company get more than 10k impressions
  • Managed redesign and implementation of email campaigns that successfully increased the open rates from 3.46% to 41.8%
  • Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
  • Contributed to video production projects, assisting in scriptwriting and editing tasks for promotional materials and explainer videos.
  • Created engaging content for LinkedIn, Facebook, and Instagram.

Associate Software Engineer

Accenture Solutions Pvt.Ltd
11.2016 - 05.2018
  • Improved software quality by conducting thorough code reviews and providing constructive feedback to team members.
  • Streamlined the development process by implementing Agile methodologies and organizing daily stand-up meetings.
  • Enhanced application performance through optimization of algorithms and data structures.
  • Collaborated with cross-functional teams to develop, test, and deploy high-quality software solutions for clients.

Digital Marketing Intern

Profectum Market Solutions
07.2015 - 11.2016
  • Handled a referral program marketing campaign for NVIDIA for its Quadro range of products.
  • Liaised with content creators as required and utilised platforms like Canva, Adobe CS and others for graphic design tasks.
  • Designed and developed engaging email marketing campaigns through the use of Mailchimp and Intercom.
  • Assisted with social media plans/schedules and running campaigns, tracked analytics and created reports.

Education

Master of Business - Marketing

Monash University
Melbourne, VIC
07.2020

Bachelor of Engineering - Computer Engineering

University of Pune
Pune, India
07.2016

Skills

  • Apolloio
  • Canva
  • D&B Hoovers
  • E-commerce Marketing
  • Meta Ads
  • Google Adwords
  • Google Analytics
  • Hootsuite
  • Hubspot
  • Instagram Marketing
  • Intercom
  • JIRA
  • LinkedIn Sales Navigator
  • Mailchimp
  • Microsoft Office
  • Marketo
  • Pardot
  • Salesforce
  • SEO and SEM
  • Shopify
  • Tableau
  • Web Analytics
  • Workday Adaptive
  • Zoho

Certification

(1) Scrum certified professional - Accenture Services

(2) Microsoft Power BI - Udemy

(3) Google Analytics for Beginners - LinkedIn Learning

(4) Google AdWords - LinkedIn Learning

(5) VB fundamentals - Microsoft

(6) Windows Azure jump start - Microsoft

(7) Windows Azure storage design and implementation - Microsoft

Accomplishments

  • Guinness world record holder for being a part of the largest brazen event consisting of 2,010 active users, achieved by Accenture Financial services
  • Awarded toppers rank for a 3 months long fundamental training program at Accenture
  • Won the ‘Star Performer’ title twice in a year for delivering exceptional outcomes
  • 'Runner up' in annually awarded highest achieving Industry Learning experience by Monash University

Leadership Roles

Vice-President of Association of Computer Engineers (ACE), India

Campus Ambassador of Entrepreneurship-cell, IIT Kharagpur, India

Campus Ambassador of Mood Indigo 2015, IIT Bombay

Volunteer Work

Volunteereed at -

  • Monash Postgraduate Association
  • Monash Mega Swim Event
  • Lighthouse Café
  • Alumni meets

Highlights

  • Optimist
  • Risk Taker
  • Problem solver
  • Analytical thinker
  • Team player
  • Quick learner
  • Innovator and strategist

Timeline

Marketing and Sales Coordinator

QMetrix
04.2023 - Current

Business Development Manager

BSI Group
08.2021 - 04.2023

Creative Marketing Associate

Align.me
11.2019 - 06.2020

Digital Marketing Coordinator

PinPoint Local
09.2019 - 08.2021

Associate Software Engineer

Accenture Solutions Pvt.Ltd
11.2016 - 05.2018

Digital Marketing Intern

Profectum Market Solutions
07.2015 - 11.2016

Master of Business - Marketing

Monash University

Bachelor of Engineering - Computer Engineering

University of Pune

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Poorva Sood