KRYSTAL POTAE
Caringbah,Australia
Summary
Accomplished Event & Product Manager with 18 years of experience driving business growth and transformation through expert event execution, product lifecycle management, and strategic marketing. Proven track record in leading cross-functional teams, managing complex budgets, and delivering commercially successful outcomes across renowned organisations. Skilled in product development, end-to-end project management, and strategic business planning, with a strong ability to identify growth opportunities and launch innovative solutions. Adept at commercial negotiation, revenue forecasting, market analysis, and change management, with a collaborative approach to stakeholder engagement and customer satisfaction.
Overview
19
19
years of professional experience
Work History
Event Manager
Winc
Mascot, Australia
2021.02 - Current
- Identifying business needs and expectations and presenting Event solutions that align with the company's strategies.
- Negotiating contracts with vendors and venues
- Managing event budgets and monitoring expenses.
- Standardising event procedures. Training staff and suppliers to maximise event execution.
- Developing contingency plans and risk management strategies.
- Tracking event key performance and identifying solutions to improve future events.
Product Manager for the Pacific
Avis Budget Group
Mascot, Australia
2018.02 - 2020.03
- Successfully delivering revenue generating ancillary products, insurance options, digital products and business strategies to the Pacific. Within the first 4 months the annual revenue target was delivered with new product launches and annual KPI's were hit within 6 months.
- Identifying opportunities and summarising complex business cases to present to the leadership team to set priorities and secure resources across the organisation to deliver strategically aligned initiatives that add value to the customer.
- Leading business transformation projects. Developing strong partnerships with key stakeholders and influence decision making whilst driving a collaborative and inclusive approach to product development.
- Bridging the gap between company visions and realities ensuring goals align to the overarching business strategy and financial forecasts.
- Lead research and development projects with cross-functional and external resources to leverage market insights, research and best practices to execute the global and Pacific strategy.
Product Manager
Eckersley’s Art & Craft
Kingsgrove, Australia
2016.03 - 2017.12
- Managed over 8,000 products across supplier portfolios.
- Implemented promotional strategies based on sales analytics and consumer trends.
- Negotiated pricing and supplier agreements to maintain profitable margins.
Merchandising Specialist (Contract)
Winc
Mascot, Australia
2014.07 - 2016.03
- Led the Office Products & Stationery category with $160M+ annual revenue.
- Oversaw catalog development, range management, and SAP data maintenance.
- Executed marketing campaigns and analyzed pricing impact.
Operations Manager
Bura Surfhouse
Lagos, Portugal
2012.11 - 2014.06
- Managed an international operations team for the Surfhouse in Portugal and Chalet in France.
- Managed daily operations, transport, guest experiences and event planning for a European travel business.
Trip Manager
Contiki
Greek Islands
2012.03 - 2012.09
- Leading weekly groups of 80+ on a holiday of a lifetime through the Greek Islands.
Buying & Marketing Leader
Pink Zebra
Paddington, Australia
2011.01 - 2011.11
- Designer and Buyer across the Accessory & Cashmere categories for a luxury high end fashion retailer with 6 boutique stores in Sydney and Melbourne.
- Fashion and trend forecasting.
- Negotiated pricing with international suppliers to protect margins and delivery schedules.
- OTB - managing the monthly buying budget by store and category.
- Managing the work experience program partnered with students from Fashion Business Institute.
- Merchandise Planner and setting up planograms in store.
Buying Assistant
Lovisa & Diva
Brookvale, Australia
2009.03 - 2011.01
- Managed product design and development.
- Analysed product performance and inventory cycles across 200+ stores, including offshore supplier management.
- Negotiating cost prices to meet tight profitable margins.
Customer Service & Marketing Assistant
Seafolly
Mascot, Australia
2007.02 - 2009.03
- Supported PR and Marketing campaigns, including photoshoots, fashion shows and product launches.
- Delivered front-line customer service, B2B sales, and product education.
Skills
- End-to-End Event Management
- Product Lifecycle Management
- Brand Development & Differentiation
- Strategic & Marketing Planning
- Cross-functional Team Leadership
- Budget Planning and Management
- Commercial Negotiations
- Change & Transformation Management
- Sustainability Initiatives
- Market Research & Customer Insights
- End-to-End Project Execution
- Revenue Growth & Forecasting
References
Available on request.
Timeline
Event Manager
Winc
2021.02 - Current
Product Manager for the Pacific
Avis Budget Group
2018.02 - 2020.03
Product Manager
Eckersley’s Art & Craft
2016.03 - 2017.12
Merchandising Specialist (Contract)
Winc
2014.07 - 2016.03
Operations Manager
Bura Surfhouse
2012.11 - 2014.06
Trip Manager
Contiki
2012.03 - 2012.09
Buying & Marketing Leader
Pink Zebra
2011.01 - 2011.11
Buying Assistant
Lovisa & Diva
2009.03 - 2011.01
Customer Service & Marketing Assistant
Seafolly
2007.02 - 2009.03