Prabath Fernando

• Drove revenue growth by managing key accounts in overseas markets via email / phone calls.
• Achieved sales targets consistently to support uninterrupted production.
• Developed and executed marketing plans to enhance market presence.
• Development of diverse communication materials for sales representatives, customers, and other stakeholders
• Oversaw export/import procedures and ensured customs documentation compliance.
• Coordinated logistics arrangements with shipping lines and transporters.
• Facilitated procurement of raw materials through supplier collaboration.
• Evaluated financial risks related to export funds to minimize exchange losses.

• Managed key accounts to enhance client relationships and drive sales growth via emails and calls.
• Developed and promoted coconut products in local and international markets.
• Executed raw material purchasing and production planning for timely order fulfillment.
• Handled export/import documentation and customs paperwork for compliance.
• Coordinated with shipping lines and transporters to ensure efficient export logistics.
• Recovered payments and managed the financial aspects of the business.
• Created a comprehensive marketing plan that expanded the export operation.

- Managed key accounts, driving customer satisfaction and repeat business.

- Developed new overseas markets for coconut products, boosting international presence.

- Recruited organic coconut suppliers to enhance product diversity.

- Coordinated shipments, liaising directly with shipping lines and transporters.

- Handled export documentation and navigated Customs procedures effectively.

- Collaborated with quality assurance, operations, and warehousing teams to maintain standards.

- Planned business promotions and demand-supply strategies to meet targets.

- Spearheaded key account management initiatives, ensuring optimal client engagement.

- Opened new international markets for coconut products, increasing export reach.

- Secured reliable suppliers of organic coconut products for consistent supply chain.

- Arranged shipments through direct coordination with logistics partners.

- Executed export documentation and Customs processes seamlessly.

- Worked closely with quality assurance and operations teams to ensure product integrity.

- Organized promotional activities and demand planning to achieve sales targets.

- Developed export business strategy for Gulf, Europe, USA, Canada & Australia, generating USD 250,000 monthly turnover.

- Enhanced key account management practices, fostering strong customer relations.

- Pioneered market entry of coconut products into new international territories.

- Established partnerships with new organic coconut suppliers for increased inventory variety.

- Managed logistics by liaising directly with shipping lines and arranging shipments.

- Oversaw export documentation and streamlined Customs procedures efficiently.

- Engaged with quality assurance, operations, and warehousing to uphold service excellence.

- Executed strategic business promotions and demand forecasting to achieve objectives.

- Implemented a short-term marketing plan for export growth in multiple regions, resulting in USD 250,000 monthly turnover.

• Executed sales and marketing initiatives to elevate brand presence.
• Identified global market opportunities, and formulated impactful brand-building strategies.
• Developed strategies for new markets to increase brand awareness and engagement.
• Planned marketing activities while overseeing production planning processes.
• Collaborated with the purchasing team to determine raw material and packaging needs.
• Managed import/export documentation, and coordinated logistics with shipping lines.

• Developed new business opportunities through strategic contract establishment.
• Arranged shipments tailored to customer specifications, ensuring timely delivery.
• Tracked payments related to shipments, including LC payments, and bank charges.
• Maintained comprehensive sales and purchase reports for operational insights.
• Prepared detailed reports for top management to inform decision-making.
• Assisted the import/export team with customs documentation, enhancing operational efficiency.