Prachi Krishna
Yarraville,VIC
Summary
Marketing Events Lead, capable of managing communications, events, and community initiatives while representing institutions and teams with integrity. Experienced in shaping strategic planning, practical problem-solving, and navigating shifting priorities to achieve organisational outcomes.
Overview
6
6
years of professional experience
6
6
years of professional experience
Work History
Marketing Events Manager
Integral Education
Point Cook, VIC
05.2022 - Current
- Applied structured project management practices to the planning and delivery of flagship engagement events, including open days, seminars, webinars, content production days, and state-level examinations.
- Communicated timelines, progress updates, risks, negotiations, and scope variations clearly and responsibly, ensuring events remained aligned to original objectives and agreed deliverables.
- Built team capability through considered allocation of resources and operational logistics, promoting balanced workloads and accountable, values-driven practice.
- Translated creative ideation into practical, on-the-ground solutions that improve customer experience and result in word-of-mouth advocacy.
- Analysed qualitative and quantitative measures of event performance with stakeholders, vendors, and internal teams to evaluate effectiveness against defined KPIs and purpose.
- Implemented feedback loops to identify audience priorities, guide team direction & inform planning for future events.
Marketing Coordinator
Silver Properties - Real Estate Practice
Albert Park, VIC
07.2020 - 01.2022
- Developed creative concepts for residential property campaigns across Facebook, YouTube, Instagram, and print media.
- Integrated marketing campaigns with CRM lead management to define audience behaviour and preferences, providing the sales team with actionable lead data.
- Set up event landing pages and registration systems to facilitate attendee registration, and trained the team to manage attendee enquiries on the day.
- Carefully planned and managed vendors for venue, catering, AV/technical, and experiential services to support successful event execution.
- Supported stakeholder communication and provided debriefs on event outcomes for strategic growth and planning.
Education
Master of Arts - Strategic Communications Management
Monash University
Caulfield, VIC02-2022
Skills
- Project Management and Delivery
- Creative Direction and Strategy
- Stakeholder, Partner, and Vendor Engagement
- Client Needs, Feedback Loops, and Experience Enhancement
- Program and Division Oversight with Resource Management
- Communication and Planning Excellence
Timeline
Marketing Events Manager
Integral Education
05.2022 - Current
Marketing Coordinator
Silver Properties - Real Estate Practice
07.2020 - 01.2022
Master of Arts - Strategic Communications Management
Monash University
Timeline
Marketing Events Manager
Integral Education
05.2022 - Current
Marketing Coordinator
Silver Properties - Real Estate Practice
07.2020 - 01.2022
Master of Arts - Strategic Communications Management
Monash University