Prachi Paliwal
Melbourne,Victoria
Summary
Results-driven marketing professional with a proven track record of achieving organizational goals through systematic practices. Adept at thriving under pressure and adapting to evolving challenges, enhancing brand visibility and reputation.
Strength in customer-focused banking, leveraging persuasive communication and extensive product knowledge to maximize client satisfaction and profitability. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures, transforming marketing and advertising strategies into desired results.
Overview
14
14
years of professional experience
Work History
Personal Banking Advisor
Westpac Group
Melbourne, Australia
10.2022 - 06.2024
- Welcoming all customers that come into the branch, creating a warm and positive first impression as they enter
- Assisted customers with setting up or closing accounts, completing loan applications and signing up for new services.
- Monitored account activity and identified suspicious transactions, taking appropriate action to prevent fraud.
- Building strong relationships with customers. Providing relevant banking advice to suit their situation and goals
- Referring customers onto our team of specialists when required.
- Educating customers on new technologies to assist them and make their banking task seamless and creating a stress-free experience for each customer served.
- Proactively contacting existing customers via phone or email.
- Educated clients on available banking products and services, ensuring they had the tools necessary to make informed decisions about their finances.
- Promoted digital banking options to clients, simplifying their account management experience while reducing branch traffic.
- Conducted regular financial reviews with clients, recommending adjustments as needed to support changing life circumstances or market conditions.
- Balanced teller drawers and ATM cash.
- RG146 accredited
Customer Relationships Officer
Optus Telecommunications
Adelaide, Australia
06.2022 - 09.2022
- Resolved problems, improved operations and provided exceptional service. Handling complaints and providing appropriate timely resolutions.
- Managing inbound interactions within service, sales and technical support.
- Effectively engaging with customers via in-bound call and messaging platforms.
- Identifying sales opportunities through understanding customer needs to provide viable solutions.
- Devised recommendations to streamline and simplify customer support system and improve response time.
- Managed customer service effectiveness by monitoring performance and assessing metrics.
- Built relationships with customers and community to promote long term business growth.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Managed department call volume of thirty calls per day and coordinated department schedules to maximize coverage during peak hours.
OPERATOR, EDITOR AND CODER
NIELSEN TELEVISION AND AUDIENCE MEASUREMENT
Sydney, Australia
10.2017 - 01.2020
- Preparing and sorting documents for data entry
- Entering information into database software and checking to ensure the accuracy that has been supplied by various sources
- Resolving discrepancies in information and obtaining further information for incomplete documents from the technicians
- Responding to information requests from different departments.
Marketing Consultant (Internship)
WHIDDON GROUP
11.2016 - 07.2017
- Formulated marketing strategies to take benefit of deregulation policy and preparing competitive positioning maps
- Developed end to end marketing plan which incorporated the existing positioning, differentiation and customer value proposition.
- Found the problem why Whiddon group was loosing its current clients and why were they not able to capture the market with huge potential.
Marketing and Business Development Intern
mHAWKr
09.2016 - 01.2017
- Developing strategies for the mobile application to penetrate in the Sydney market
- Interacting with potential customers and convincing them to download the application
- Interacting with potential businesses and convincing them to onboard with us
- Coordinating events to expand customer base by tapping into a new sales market for mobile application.
Business Development Executive
LOCON SOLUTION PVT LTD
07.2015 - 01.2016
- Planning and executing all web related, SEO/SEM, marketing databases, emails, social media and display advertising campaigns for clients from the Real Estate industry assisting them with Marketing solutions in the form of online property portal interface and digital marketing
- Responsible for ATL, BTL, Digital marketing of Real estate builders
- Conducted regional level promotions to increase footfall and generate leads for newly launched residential projects
- And devised a follow up system to keep track of prospective clients
- Overseeing the social media strategies for the clients,thus effectively maximising social media and online presence to build leadership through the use of Facebook, Linked in, Google and E mailers.
Sr. Executive Marketing and Sales
HT Media Ltd
07.2011 - 01.2015
- Overall responsibility of marketing and sales activities
- Manage a portfolio of top 20 clients within each category in the state establishing long-term
- Customer satisfaction by way of periodic visits to monitor performance of products and ran a personalized consultation program with industry experts, using such opportunities to cross-sell & up-sell
- Made recommendations on integration strategies, platforms and their applications for the successful implementation of solutions providing “best practice” advice to clients to optimize return on investments
- Appointed new agencies and coordinated for sales support like introducing sales kit and formulating different specific promotion/incentive schemes.
Trainee
Bhaskar Industry Limited
02.2011 - 03.2011
- Review documentation, analytical data, product specifications, and process changes/deviations before releasing product to ensure adherence to defined specifications
- Assist with maintaining batch record files and documentation
- Took inventory on all incoming raw materials and performed Good Manufacturing Practice (GMP) audits.
Trainee
HCL INFOSYSTEMS LTD
05.2010 - 06.2010
- Sharing product specifications with clients during meetings and within the department with colleagues to further promote unadvertised benefits of each product.
Education
MBA - Marketing
University of Sydney
Australia, Sydney, NSWMBA - Marketing
Barkatullah University
India, BhopalBachelor of Science - Microbiology
Sardar Patel University
India, GujaratSkills
- Account management
- Cross-selling
- Customer service
- Fraud prevention
- Customer relationship management
- Product knowledge
- Marketing campaigns
- Digital banking
- Sales techniques
- Generating referrals
Work Right
Australian Citizen
Timeline
Personal Banking Advisor
Westpac Group
10.2022 - 06.2024
Customer Relationships Officer
Optus Telecommunications
06.2022 - 09.2022
OPERATOR, EDITOR AND CODER
NIELSEN TELEVISION AND AUDIENCE MEASUREMENT
10.2017 - 01.2020
Marketing Consultant (Internship)
WHIDDON GROUP
11.2016 - 07.2017
Marketing and Business Development Intern
mHAWKr
09.2016 - 01.2017
Business Development Executive
LOCON SOLUTION PVT LTD
07.2015 - 01.2016
Sr. Executive Marketing and Sales
HT Media Ltd
07.2011 - 01.2015
Trainee
Bhaskar Industry Limited
02.2011 - 03.2011
Trainee
HCL INFOSYSTEMS LTD
05.2010 - 06.2010
MBA - Marketing
University of Sydney
MBA - Marketing
Barkatullah University
Bachelor of Science - Microbiology
Sardar Patel University
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