Prachi Shah

Recent graduate with a Master's degree in Information Technology (Enterprise Management) seeking an entry-level Business Analyst position. Strong analytical skills and critical thinking abilities demonstrated through academic projects and internships. Committed to leveraging technology to solve business challenges and drive efficiency. Proven ability to work collaboratively in team environments and deliver results under tight deadlines.

• Essential Business Analytics
• Developing an AI/ML Data Strategy: Building an AI-powered Workforce
• Developing an AI/ML Data Strategy: Data Analytics, and Data Ethics
• Business Analysis for Project Management: Practices for Early Project Stages
• Designing BI Infrastructure
• Implementing BI infrastructure
• Preparing for BI Data Models
• Advanced Analytics: Performing Analytics Using Snowflake
• Business Intelligence: Project Data Analysis

1. Capstone Project – University of South Australia

(UniSA,Australia )

Jul 2023 - Nov 2023

As part of my academic journey at UniSA, I undertook a capstone research project that honed my critical thinking, data analysis, and technical writing skills. While this project was research-focused rather than a hands-on technical implementation, it required proficiency in data analysis, content structuring, and effective communication—key skills relevant to IT and business analytics.

Project Objectives:

· Data-Driven Analysis: Conducted a systematic literature review and performed content analysis using Excel to extract insights and trends.

· Problem-Solving & Research: Identified knowledge gaps, inconsistencies, and areas for further exploration within the chosen topic.

· Project Coordination & Collaboration: Worked in a structured research environment, improving teamwork, communication, and presentation skills.

· Report & Presentation Development: Compiled findings into a well-structured

· Literature report and annotated bibliography, delivering key insights through PowerPoint presentations.

2. Capstone Project: Digitalization of Newspapers

(Ahmedabad University, India)

Jan 2018 - Apr 2018

This project explored the impact of digitalization on traditional newspaper agencies, analysing technological shifts, market trends, and business adaptation strategies. Our research assessed the challenges and opportunities of digital transformation, offering data-driven recommendations to improve industry sustainability
Project Objectives:

· Analyse how digital platforms affect traditional print media and readership trends.

·  Investigate the challenges and opportunities for newspaper agencies in adopting digital strategies.

· Develop recommendations for media organizations to enhance digital engagement and revenue streams.

Project Methodology & Execution:

· Data Collection & Analysis: Conducted a systematic literature review of digital transformation in the media industry, utilizing content analysis with Excel to identify key insights.

· Business & Market Research: Studied industry case studies to understand successful digital transformation strategies.

· Process Modelling & Strategy Development: Proposed digital business models for newspaper agencies, highlighting revenue diversification strategies such as subscriptions, advertisements, and pay walls.

· Stakeholder & Industry Impact Assessment: Assessed how digitalization affects journalists, advertisers, and readers, considering UX/UI improvements and AI-driven news curation.

· Presentation & Documentation: Compiled findings into a well-structured literature report and delivered professional presentations to demonstrate insights and recommendations.

3. Business Modelling Project – University of South Australia

(UniSA, Australia )

This project focused on business process modelling, requirements analysis, and process improvement, applying industry-standard methodologies and tools to optimize business workflows.

· Stakeholder Engagement & Requirements Gathering: Conducted interviews with a Project Manager to understand current business processes, pain points, and key requirements.

· Business Process Analysis & Modelling: Developed As-Is business process diagrams using ArisExpress and Lucidchart, identifying inefficiencies and areas for improvement.

Solution Design and Process Optimization: Analyzed weaknesses in the existing system, formulated business requirements, and proposed To-Be process models to enhance efficiency

Project Management & Presentation: Collaborated in a structured project environment, documenting findings, and presenting optimized solutions to stakeholders.