PRAVEEN LAL
Summary
Dynamic retail leader with over 15 years of experience in multi-site management, program leadership, and customer experience strategy. Demonstrated success in driving sales growth, achieving operational excellence, and cultivating high-performing teams within leading Australian retail brands. Expertise in strategic planning, vendor management, and implementing performance frameworks to deliver measurable outcomes. Proven ability to develop effective sales plans through strong analytical skills and market insights, while fostering robust client relationships and guiding teams to exceed performance objectives.
Experienced with territory management and market expansion strategies, ensuring consistent growth and client retention. Utilizes strong analytical skills and market insights to develop effective sales plans. Track record of building robust client relationships and leading teams to exceed performance goals.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Territory Manager
The Good Guys
01.2022 - Current
- Lead a high-performing, multi-site retail team to consistently exceed sales targets and drive profitable growth.
- Oversee store financial performance, including inventory control, labour optimisation, and expense management.
- Ensure compliance with company policies, safety standards, and legal obligations including ACL and Award compliance.
- Champion brand excellence through visual merchandising, in-store marketing, and team presentation.
- Embed performance frameworks to monitor KPIs and drive continuous improvement.
- Identify and develop top talent to support succession planning and future resourcing needs.
- Foster cross-functional collaboration to align with company objectives.
- Deliver consistent customer experiences across all retail channels.
Program Lead – Telco
The Good Guys
01.2019 - 01.2022
- Spearheaded the national Telco program, overseeing strategy, execution, and performance across multiple retail locations.
- Collaborated with cross-functional teams to integrate Telco offerings into core retail operations, enhancing customer value and driving incremental revenue.
- Managed vendor relationships and negotiated commercial terms to optimise product range and profitability.
- Developed training programs and resources to upskill store teams on Telco products, compliance, and customer engagement.
- Monitored program KPIs and implemented continuous improvement initiatives to boost sales conversion and customer satisfaction.
- Led change management efforts during Telco product transitions, ensuring minimal disruption and strong team adoption.
- Provided executive-level reporting and insights to support strategic decision-making and future program development.
Store Executive Manager
The Good Guys
01.2018 - 01.2019
- Delivered exceptional customer experiences and long-term sales growth.
- Embedded coaching frameworks to elevate team performance.
- Mentored Sales, Service, and Warehouse Managers to build capability across all functions.
- Ensured seamless multi-channel customer experiences and efficient complaint resolution.
- Maintained high standards in merchandising, marketing, and team presentation.
- Achieved strong financial outcomes through effective inventory and expense control.
- Ensured compliance with Consumer Law and product safety standards.
- Built strong relationships with internal teams and external partners to support smooth store operations.
Store Manager
JB Hi-Fi
01.2010 - 01.2018
- Led a dynamic retail team to deliver exceptional customer service and consistent sales growth.
- Developed and executed sales and profit strategies aligned with business goals.
- Championed the STARS coaching program, mentoring the Sales Manager to ensure weekly coaching and skill development for all team members.
- Coached and supported the Merchandise Manager to maintain outstanding store operations and stock integrity.
- Implemented SMART merchandising strategies using data-driven reporting to optimise product placement and inventory flow.
- Fostered a customer-first culture by mentoring staff to create unique, empathetic, and engaging customer experiences.
- Promoted a safe work environment by proactively identifying hazards, managing risks, and ensuring team compliance with WHS policies.
- Built high-performing teams through talent development, effective communication, and a strong sense of shared purpose.
- Completed JBLP and STARS coaching courses to enhance leadership capability and team performance.
Education
Bachelor of Business - Management
RMIT University
Melbourne, VIC01.2009
Skills
- Retail Operations & Strategy
- Multi-Site Leadership & Team Development
- Sales & Profit Optimization
- Customer Experience Management
- Coaching & Performance Frameworks
- Inventory & Expense Control
- Project Management
- WHS Compliance
- Vendor & Stakeholder Engagement
- Change Management & Process Improvement
- Team collaboration and leadership
- Customer relationship management
- Multitasking and organization
- Goals and performance
Accomplishments
JB Hi‑Fi Leadership Coaching Program
WHS Compliance & Risk Management Training
Advanced Leadership Development Program — The Good Guys
National Sales Growth Award — The Good Guys (2021)Top Performing Territory — The Good Guys (2023)
Store of the Year — JB Hi‑Fi (2016)
Certification
- JBLP Course — JB Hi-Fi
- STARS Coaching Program — JB Hi-Fi
- WHS Compliance & Risk Management Training
- Advanced Leadership Development Program — The Good Guys
Awards
National Sales Growth Award — The Good Guys (2021), Top Performing Territory — The Good Guys (2023), Store of the Year — JB Hi-Fi (2016)
Timeline
Territory Manager
The Good Guys
01.2022 - Current
Program Lead – Telco
The Good Guys
01.2019 - 01.2022
Store Executive Manager
The Good Guys
01.2018 - 01.2019
Store Manager
JB Hi-Fi
01.2010 - 01.2018
Bachelor of Business - Management
RMIT University
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