Prashadi Fernando
Sydney,NSW
Summary
Results-driven Brand & Marketing Strategist with 15+ years of success in pharmaceuticals, nutrition, and FMCG industries. Proven expertise in brand strategy, marketing communications, product launches, customer engagement, and business development. Adept at crafting and executing data-driven marketing campaigns, identifying market opportunities, and delivering innovative solutions to achieve revenue growth and brand success. Skilled in cross-functional collaboration, stakeholder management, and team leadership to drive impactful marketing initiatives. A strategic thinker with a hands-on approach, leveraging both B2B and B2C marketing expertise to enhance market presence and customer loyalty.
Overview
15
15
years of professional experience
Work History
Marketing and Brand Assistant
SalesX Australia
04.2024 - Current
- Company Overview: All-in-one 'LeadGen' Machine (https://salesx.com.au/)
- Developed and executed brand positioning strategies to enhance market penetration and client acquisition
- Managed client outreach initiatives, strengthening B2B relationships and increasing engagement rates
- Spearheaded marketing campaigns tailored to financial solutions, driving business growth and lead generation
- Ensured seamless coordination between marketing, finance, and development teams to align brand objectives
- All-in-one 'LeadGen' Machine (https://salesx.com.au/)
Head of Division - Branding
Astron Limited
01.2023 - 09.2024
- Company Overview: Former Pfizer Limited and leading Sri Lankan Pharmaceutical Manufacturer and Marketer (established 1956). (https://www.astron.lk/index.php/AboutUs)
- Led brand development and marketing strategy for pharmaceuticals (OTC & prescriber), nutrition, veterinary, and herbal medicine segments
- Achieved double-digit sales growth for the #1 corporate brand, surpassing multinational competitors
- Managed brand budgets effectively, ensuring precise forecasting and optimal resource allocation, improving marketing efficiency and P&L balances in multiple projects
- Managed a three-year innovation pipeline (NPD), launching market-relevant products that fuelled revenue expansion
- Strengthened digital and traditional marketing campaigns, enhancing customer engagement and brand reach
- Fostered a high-performance team culture, mentoring over 100 professionals and aligning brand goals with business growth
- Successfully executed high-profile events, including national product launches and corporate conferences
- Former Pfizer Limited and leading Sri Lankan Pharmaceutical Manufacturer and Marketer (established 1956)
- (https://www.astron.lk/index.php/AboutUs)
Senior Brand Manager and Brand Manager
Astron Limited
01.2017 - 12.2022
- Company Overview: Former Pfizer Limited and leading Sri Lankan Pharmaceutical Manufacturer and Marketer (established 1956)(https://www.astron.lk/index.php/AboutUs)
- Delivered integrated business development and marketing campaigns across pharmaceuticals and nutritional products
- Led consumer engagement initiatives, leveraging CRM data to tailor marketing strategies for retention
- Managed cross-functional collaboration with sales, finance, and regulatory teams to optimize marketing investments
- Implemented innovative marketing techniques, enhancing brand visibility and customer loyalty
- Launched COVID-19 response initiatives, including sanitizers, strengthening brand equity and trust
- Former Pfizer Limited and leading Sri Lankan Pharmaceutical Manufacturer and Marketer (established 1956)
- (https://www.astron.lk/index.php/AboutUs)
Territory Executive
Nestles
02.2010 - 11.2010
- Company Overview: (https://www.nestle.lk/)
- Developed customer engagement strategies, improving sales performance in nutritional product lines
- Delivered expert product training and consumer education programs to drive brand awareness
- Built and nurtured strong relationships with Key Opinion Leaders (KOLs) to support corporate initiatives and drive impactful projects
- Managed territory sales and customer relationships, achieving sales targets for infant formulas and nutritional products
- Conducted market research and competitor analysis to refine product positioning strategies
- (https://www.nestle.lk/)
Education
Certificate in Digital Marketing -
Sri Lanka Institute of Marketing and Asia Marketing Federation
01.2022
Postgraduate Diploma in Professional Marketing -
The Chartered Institute of Marketing (CIM)
01.2021
MBA - Master of Business Administration -
University of Wales TSD
01.2019
Bachelor of Science - Chemistry, Microbiology and Zoology
Bangalore University
09-2008
Skills
- CRM & Marketing Automation
- Digital Marketing
- Google Ads
- Social Media Marketing
- PPC
- Email Marketing
- Content Creation
- Canva
- Content Writing
- Storytelling
- NPD
- Campaign Management
- Brand Activations
- Budgeting
- Forecasting
- P&L analysis
Accomplishments
🏆 Best Brand Manager Award – Astron Limited (2016, 2017, 2019, 2020, 2021)
🏆 Best Senior Brand Manager (Runner-Up) – Astron Limited (2022)
🏆 SLIM Speech Idol Winner – Toastmasters Club & Sri Lanka Institute of Marketing
🏆 Best International Outgoing Student – Bangalore University, India (2007/08)
🏆 High Distinction – Australian National Chemistry Quiz (2002)
What I Bring To Your Team
- A strategic and hands-on marketing leader who excels in brand positioning, business growth, and customer engagement.
- Proven success in B2B & B2C marketing, crafting innovative strategies to enhance brand visibility and revenue.
- Strong leadership and mentorship skills, developing high-performing teams to drive marketing excellence.
- Deep expertise in pharmaceutical, nutritional, FMCG, and ICT sectors, with a passion for consumer insights and storytelling.
- Quick learning and high adaptability.
Additional Information
Details of Referees, Australian Driver's License, and Permanent Resident Visa Grant can be provided upon request.
Special Awards
- Best Brand Manager Award, 2016, 2017, 2019, 2020, 2021, Astron Limited
- Best Senior Brand Manager (Runner up), 2022, Astron Limited
- SLIM Speech Idol Award, Toastmasters Club and Institute of Marketing, Sri Lanka
- Best International Outgoing Student, 2007/08, Bangalore University, India
- High Distinction, 2002, Australian National Chemistry Quiz by Royal Australian Chemical Institute
Languages
English
Native or Bilingual
Hindi
Limited Working
Timeline
Marketing and Brand Assistant
SalesX Australia
04.2024 - Current
Head of Division - Branding
Astron Limited
01.2023 - 09.2024
Senior Brand Manager and Brand Manager
Astron Limited
01.2017 - 12.2022
Territory Executive
Nestles
02.2010 - 11.2010
Postgraduate Diploma in Professional Marketing -
The Chartered Institute of Marketing (CIM)
MBA - Master of Business Administration -
University of Wales TSD
Certificate in Digital Marketing -
Sri Lanka Institute of Marketing and Asia Marketing Federation
Bachelor of Science - Chemistry, Microbiology and Zoology
Bangalore University
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