Prashant Thorat
Mumbai,Maharashtra
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Marketing Campaign Lead
TCS (Citi-NAB Project)
02.2020 - Current
- Boosted brand awareness by developing and executing 40 to 45 targeted marketing campaigns per sprint.
- Gathered customer feedback to refine messaging and improve future campaigns effectiveness.
- Facilitated communication between departments for seamless integration of marketing efforts into overall business objectives.
- Partnered with internal stakeholders such as Sales and Product Development teams to ensure alignment of campaign goals with business objectives.
- Collaborated with external agencies for creative development, enhancing overall campaign effectiveness.
- Implemented marketing automation tools for efficient campaign management and improved ROI.
- Optimized campaign performance by regularly analyzing data and adjusting strategies accordingly.
- Managed budget allocations for various marketing activities, ensuring optimal resource utilization across all campaigns.
- Managing Scrum calls, sprint work allocation amongst associates from all the teams, including other vendors for customer
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed multiple campaigns simultaneously, ensuring timely execution and delivery of results.
- Drove data-influenced decisions for campaigns and businesses.
- Transformed raw data into meaningful visualizations for easy interpretation by non-technical stakeholders.
- Used analytical models (like segmentation, propensity, retention) to drive business decisions.
Assistant Consultant
TCS (Citi Project)
02.2014 - 01.2020
- Adapted quickly to changing project priorities and job specifications with analytical thinking and task prioritization skills.
- Facilitated productive communication between clients and internal teams, ensuring alignment on project goals and expectations.
- Implemented best practices in project management methodologies, driving consistency across all engagements.
- Managed multiple projects simultaneously while maintaining meticulous attention to detail and meeting strict deadlines.
- Support CITI with both internal / External Audit related requests like IA, CAAT, KPMG.
- Generate DQ reports and monitor the CDE used in BAU reports.
- Perform new platform testing and guiding team members on the same.
- Work on Adhoc request as per the business asks.
- Mentored junior team members, contributing to their professional growth and development within the company.
- Identified potential risks early in the project lifecycle, enabling proactive mitigation strategies to minimize negative impact on timelines or budgets.
Software Engineer
3i Infotech (ICICI Bank)
04.2013 - 02.2014
- Consistently met project deadlines by effectively managing time and prioritizing tasks according to importance.
- Analyzed proposed technical solutions based on customer requirements.
- Developed scalable and maintainable code, ensuring long-term stability of the software.
- Collaborated with management, internal and development partners regarding software application design status and project progress.
- Proved successful working within tight deadlines and a fast-paced environment.
- Perform data validation, trend analysis and reconciliation to make sure the produced reports are correct.
Senior Programmer
Ugam Solutions Pvt Ltd
03.2009 - 04.2013
- Actively participated in client meetings, providing valuable input on project requirements and offering technical expertise when needed.
- Creating reports & Validating the CATI, CAPI, Online Survey Data using Statistics SD, Mean, Mod, tabular frequency, cross tabs as per Stakeholder demands.
- Apply weighting (i.e. factor / random) to check success of the survey, Identify data issues and resolved the same.
- Conducted thorough code reviews to ensure adherence to best practices and maintain high-quality standards across all projects.
- Provided technical guidance to junior programmers, fostering a collaborative learning environment and enhancing overall team productivity.
- Arrange weekly forum to share learning within larger teams
Process Associate
Acnielsen Pvt Ltd
01.2007 - 02.2009
- Handled high volumes of incoming work requests professionally while maintaining excellent organization.
- Collaborated with team members for enhanced process efficiency and productivity.
- Managed multiple tasks simultaneously, ensuring timely completion of all assignments.
- Communicated effectively with colleagues and supervisors to resolve issues promptly and accurately.
- Provide various analysis using statistical tool i.e. SPSS.
Education
Master of Science - Information Technology
Sikkim Manipal University
05-2015
Bachelor of Science - Information Technology
Mumbai University
05-2006
HSC - Information Technology
Mumbai University
02-2003
SSC - Information Technology
Mumbai University
03-2001
Skills
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
- Excellent communication
- Flexible and adaptable
- SAS & Advanced SAS
- Salesforce Marketing Cloud
- Pega
- Python
- Databricks
- Data Analysis / Governance
- MS-office
Certification
Base SAS
Advanced SAS
Pega
Databricks
Languages
English
Hindi
Marathi
Timeline
Marketing Campaign Lead
TCS (Citi-NAB Project)
02.2020 - Current
Assistant Consultant
TCS (Citi Project)
02.2014 - 01.2020
Software Engineer
3i Infotech (ICICI Bank)
04.2013 - 02.2014
Senior Programmer
Ugam Solutions Pvt Ltd
03.2009 - 04.2013
Process Associate
Acnielsen Pvt Ltd
01.2007 - 02.2009
Master of Science - Information Technology
Sikkim Manipal University
Bachelor of Science - Information Technology
Mumbai University
HSC - Information Technology
Mumbai University
SSC - Information Technology
Mumbai University
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