Pratiksha Dehade
Summary
Profile highlights
Marketing and analytics enthusiast with an early career experience in Marketing, Supply Chain analytics and Market Research. Individual with leadership qualities with excellent communication skills, curious and creative mind-set and a multi-tasker. Demonstrated go-getter attitude through volunteer work and extra-curricular team building activities.
Overview
6
6
years of professional experience
Work History
Marketing Consultant
DesignFlex
Nagpur
07.2021 - 01.2022
- Planned Marketing Strategy for a client in the fitness industry
- Conducted an in-depth analysis of the client’s target customer segments and thoroughly assessed the competitive landscape of the fitness industry using various analytical tools
- Developed a compelling value proposition for the client, focusing on the unique benefits the company offered to its customers
- Optimized the client’s overall marketing strategy by developing opportunities for improvement and innovation in their product, pricing, promotional plans, and placement in the fitness industry
- EdTech start-up focused on arts and design workshops
- Marketed workshops and achieved 50% successful client (High schools) conversion
- Led a team of 3 interns; Built and scaled up social media presence to reach 4k+ audience
- Devised a go-to-market strategy based on analysis of competitors and potential opportunities
- Created and deployed complete website content for DesignFlex
- Onboarded facilitators for 2 sketching and doodling workshops with 25+ participants each
Marketing Research Intern
Nagpur
02.2019 - 07.2019
- Laundry service aggregation platform for hostel residents
- Promoted product across 30+ college campuses with an audience size of 2.4k+
- Negotiated and finalized deals with 10+ vendors to save INR 50,000
- Pitched business idea to 70+ clients(townships & college campuses); Achieved 50% conversion rate
- Analysed the market in terms of pricing model and competition
- Designed user interface pages for a scan & pay - based web application
Marketing Analyst
LogisticsNow
Mumbai
07.2018 - 02.2019
- Logistics digitization and analytics solutions provider
- Analytics vertical
- Conceptualised and implemented ‘Vendor Review system (app)’ to help clients identify suitable vendors
- Designed ‘GST Tool’ through requirement collection and UI design for effective supply chain decisions
- Liaised between clients & Tech team for communicating Business Requirements for in-built Applications
- Automated data cleaning activity to improve efficiency of application development team
- Analyzed client logistics data and presented insights focused on increasing supply chain efficiency
- Digital Marketing vertical
- Catalysed recruitment process by increasing company reach through 7+ social media accounts
- Increased company’s LinkedIn page visitors by 600% within a span of 1.5 months
- Created Facebook post on company’s page with highest reach/reactions in last 9 years
- Analysed 20+ quotations to finalize Digital Marketing Agency (DMA) to be onboarded for the company
- Spearheaded content creation and supervised DMA team to improve company’s social media presence
- Miscellaneous
- Onboarded 20+ transporters to participate in client procurement cycles
- Shortlisted and Interviewed candidates during On-Campus Recruitment drive for 3 institutes
- Conducted team-building activities for company’s social media presence
Chief Marketing Officer
PRATIBIMB
08.2016 - 05.2017
- National Level Annual Cultural Festival, Led a team of 35 enthusiasts; Got elected as Head of Internal & External college Publicity Affairs
- Organized internal marketing events like Freshmen activities, Festival organization, etc
- Conducted 2 Social Awareness drives: ‘Scrap paper collection’ in association with ‘Khushi organization’, Mumbai and Cleanliness Drive at Dadar Beach
- Achieved a 100% increase in the fest participation of the freshmen and sophomore year(footfall of …)
Department Head
08.2015 - 05.2016
- ENTHUSIA’ - National Level Annual Sports Festival, Successfully managed all the departmental Sports activities throughout the year
- Finished in top 3 out of 13 departments; Won 2 Gold and 5 Silver medals during the fest
Social
Thane
08.2019
- Non-profit social change organization
- Organized daily meetings (150+ participants) to build organizational unity at national and district level
- Created & delivered content in daily meetings, assigned responsibilities to the team members for driving meetings and training sessions effectively
- Strengthened the organization by onboarding and training new members (40+ till date)
- Spearheaded planning of 2 annual conventions involving 200+ participants each
Education
Master’s of Commerce extension - Marketing
The University of Sydney
2023
Bachelor’s - undefined
2023
B.Tech - Information Technology
Veermata Jijabai Technological Institute (VJTI)
18
Foundation - Marketing
Big Data
2018
Presentation and Communication Skills 9/10 - undefined
2016
Higher Secondary Certificate - undefined
New English High School & Junior College
2013
Secondary School Certificate - undefined
Hare Krishna NCT Convent High School
2011
undefined
10
Skills
- Areas of Interest
- Competitive Analysis & Market Research
- Multi-Channel Digital Content strategy & Marketing
- Multi-Channel Social Media Marketing Strategy & Management
- Content Management Systems (WordPress,etc)
- Blogging (WordPress, Blogger, Tumblr)
- Email Marketing (MailChimp, Constant contact)
- Web programming (HTML, CSS)
- Software:
- MS Excel, MS Word, Tableau, SQL
- Market Research
- Marketing Strategy & Analytics
- Consumer Behaviour
- Branding
Timeline
Marketing Consultant
DesignFlex
07.2021 - 01.2022
Social
08.2019
Marketing Research Intern
02.2019 - 07.2019
Marketing Analyst
LogisticsNow
07.2018 - 02.2019
Chief Marketing Officer
PRATIBIMB
08.2016 - 05.2017
Department Head
08.2015 - 05.2016
Master’s of Commerce extension - Marketing
The University of Sydney
Bachelor’s - undefined
B.Tech - Information Technology
Veermata Jijabai Technological Institute (VJTI)
Foundation - Marketing
Big Data
Presentation and Communication Skills 9/10 - undefined
Higher Secondary Certificate - undefined
New English High School & Junior College
Secondary School Certificate - undefined
Hare Krishna NCT Convent High School
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