Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Languages
Personal Information
Timeline
Generic

Preeti Daga

Rosanna,VIC

Summary

High performer with over 20 years of experience in corporate communications, public relations and digital media. My key strength lies in my exceptional communication skills and collaborative approach to achieve business goals.

I am seeking to join an innovative and impact driven organisation where I can utilise my experience, skills and knowledge to contribute to their growth.

Overview

22
22
years of professional experience

Work History

Head of Public Relations and Digital Marketing

Community Housing Ltd.
11.2022 - Current
    • Developed strategic communication plans including traditional, social and digital media to deliver on business goals.
    • Developed compelling press releases, award submissions, speeches, editorials, annual reports, partnerships and sponsorship opportunities to positively raise the profile of the organisation.
    • Led crisis communications and media relations activities in response to challenging situations.
    • Implemented targeted social and digital media strategies to drive engagement and amplify messaging across platforms.
    • Established policies, processes and workflows in the organisation for effective management of media and marketing enquiries.
    • Developed editorial and brand guidelines for the organisation.
    • Established productive working relationships with key stakeholders and produced high quality communications.
    • Worked collaboratively with industry peaks, media agencies and design consultants to achieve common goals.
    • Mentored junior team members, fostering professional growth and a collaborative work environment.
    • Evaluated success of PR and communications activities through comprehensive analytics reports, adjusting strategies as needed to optimise results.
    • Managed marketing budgets effectively, ensuring optimal financial performance while investing in necessary resources and tools to support the business.

Head of Corporate Communications

Community Housing Ltd.
12.2018 - 08.2021
  • Continually maintained and improved company's reputation and positive image across expanding national and international regions with targeted strategies.
  • Developed communication strategies for mergers and acquisitions, facilitating seamless transitions for all stakeholders involved.
  • Developed strong relationships with key media contacts, resulting in increased positive coverage for the organisation.
  • Implemented media training sessions for executives preparing them for both proactive and crisis situations.
  • Coordinated successful project launches by collaborating closely with business development, project management and operations teams.
  • Established a social media presence for the organisation and boosted its digital presence through SEO optimisation that increased website traffic.
  • Established and mentored an internal communications team

Manager Media and Marketing Communications

Community Housing Ltd.
07.2013 - 09.2019
  • Worked closely with the leadership team nationally to develop and implement media and marketing communications plans for the various regions.
  • Consulted and advised teams on their communications strategy and tactics specially for large scale projects and initiatives.
  • Measured and evaluated the effectiveness of communications activities against industry standards.
  • Researched to prepare write compelling content across all communication channels including media releases, reports, articles, speeches, case studies, adverts and website.
  • Initiated marketing campaigns to promote new products and attract new customers.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.

Executive Officer - Media and Communications

Community Housing Ltd.
07.2015 - 05.2019
  • Promoted to report directly to the MD.
  • Prepared quality materials for publications, reports, presentations, media releases and other communications materials, including coordination of a regular newsletter.
  • Assisted with managing the day-to-day media and communications activity.
  • Assisted with promotions of major projects and events
  • Provided communications support to CHL teams including proofreading and editing to ensure finished products are clear to stakeholder audiences and consistent with Hepatitis ACT style guide.
  • Administered the CHL websites

Media Coordinator

Community Housing Ltd.
12.2008 - 06.2015
  • Supporting the Executive Services Manager with PR and communications activities and initiatives to build awareness of CHL's projects and services.
  • Assisted with the development and distribution of media materials, maintained media databases and photo libraries.
  • Presented campaign results and insights to internal stakeholders.
  • Supported in the production of communication materials between internal teams and external vendors.
  • Coordinated company events, such as the AGM, strategic planning sessions, induction training, and Christmas parties.


Assistant Manager - PR

Philips Electronics
05.2011 - 10.2012

Assistant Manager - Hospitality

DAP Hospitality
10.2006 - 02.2011

PR Consultant

01.2003 - 07.2005

Education

Leadership And Strategy in Digital Marketing -

The Melbourne Business School
Melbourne
06.2024

Graduate Certificate - Digital Media

Asstn For Data-driven Marketing & Advertising
Melbourne, Australia
2016

Dual Diploma - Business And Marketing

Stott's Colleges
South Melbourne, VIC
2013

Master of Arts - English Literature

Lady Shri Ram College, Delhi University
Delhi, India
2003

Bachelor of Arts - English Literature

Lady Shri Ram College
Delhi
2000

Skills

    • Skilled in crafting and executing integrated communication strategies that encompass public relations, social media, and digital media
    • Professional and personable with strong oral and written communication skills
    • A collaborator and active listener that values diversity of perspectives
    • A strong project and time manager with attention to detail
      • Critical thinker and problem solver with a focus on delivering results
      • An experienced PR professional with exceptional storytelling skills
      • Driven and motivated to value add and make a positive contribution

Accomplishments

  • Drafted and implemented Probity Controls, including Related Party Transactions, Whistleblower, Privacy, Modern slavery, Conflict of Interest.
  • Revamp of continuous improvement process by introduction of risk assurance through control management and internal audit to achieve strategic objectives.
  • Operationalise risk appetite and tolerances across the group by aligning with strategic goals.
  • Registered seven new entities (Community Housing) in a span of two and half years. Predominantly, incorporated Australia's first Public Private Partnership (PPP) - Victoria's Ground Lease Model (GLM) 1 & 2, valued over $1.6B.
  • Operationalised group crisis and business continuity across covering 28 National and 6 International offices.
  • Ensured full compliance for all entities against Annual Compliance determinations (per National Law, Housing Acts).
  • Strongly advocated and lobbied to register a VIC specific community housing entity, and to bring an independent identity for Australia's largest Indigenous housing entity by taking off the subsidiary status from CHL group.
  • Supervising, mentoring, and managing team of seven.

Additional Information

Volunteer roles


  • Multicultural Ambassador for Cricket Australia for the last three world cups and reappointed for the next two years.
  • Chief Secretary of Jain International Trade Organisation Australia.
  • Former Chair of Sports chapter for Australia India Business Council and President of the Victorian branch.
  • Recipient of multiple awards for contribution and services to promoting multiculturalism in Victoria.

Languages

Hindi
Native or Bilingual

Personal Information

Visa Status: Australian Citizen

Timeline

Head of Public Relations and Digital Marketing

Community Housing Ltd.
11.2022 - Current

Head of Corporate Communications

Community Housing Ltd.
12.2018 - 08.2021

Executive Officer - Media and Communications

Community Housing Ltd.
07.2015 - 05.2019

Manager Media and Marketing Communications

Community Housing Ltd.
07.2013 - 09.2019

Assistant Manager - PR

Philips Electronics
05.2011 - 10.2012

Media Coordinator

Community Housing Ltd.
12.2008 - 06.2015

Assistant Manager - Hospitality

DAP Hospitality
10.2006 - 02.2011

PR Consultant

01.2003 - 07.2005

Leadership And Strategy in Digital Marketing -

The Melbourne Business School

Graduate Certificate - Digital Media

Asstn For Data-driven Marketing & Advertising

Dual Diploma - Business And Marketing

Stott's Colleges

Master of Arts - English Literature

Lady Shri Ram College, Delhi University

Bachelor of Arts - English Literature

Lady Shri Ram College
Preeti Daga