Preeti Ghorawat
Sydney,Australia
Summary
Highly seasoned MarTech Manager with 13+ years of experience in successfully leading projects and driving outcomes in ANZ, India, Japan, Korea, US, Latin America, Germany and emerging Asia markets. Played a pivotal role in bridging the gap between business and technology by overseeing the selection, execution, and optimization of the marketing technology stack while staying updated with emerging MarTech trends
Overview
13
13
years of professional experience
Work History
Lead Engineer, Marketing Technologies
ResMed Asia Pvt. Ltd.
Sydney, NSW
09.2021 - Current
- Provide thought leadership by researching, analyzing and consulting with country teams to grow our digital business, keeping processes updated around changing competitive landscape and digital trends
- Design, delivery and optimization of marketing technology stack by addressing shortcomings in existing platforms across the region to expand our reach to target customers globally
- Create and maintain technical documentation for team to follow industry standard best practices across the region to support and accelerate our business
- Lead and manage ResMed’s technology stack ecosystem by maintaining, designing and delivering process enhancements to future proof our existing infrastructure
- Stay informed about emerging marketing technologies and evaluate their potential to meet the business objectives
- Manage the MarTech budget, ensuring efficient use of resources
- Develop and maintain workflows and processes for using MarTech tools effectively
- Provide ongoing training and development for the Marketing teams to stay up-to-date with the latest technologies and mentor my team members to achieve their full potential
- Negotiate contracts and renewals with vendors to control costs by working with key stakeholders across the organization such as InfoSec, Privacy and Regulatory teams
- Develop and implement key performance indicators (KPIs) for MarTech initiatives
- Use data insights to make informed decisions about MarTech investments and strategies
- Audit and evaluate 3rd party agencies to complement execution of our martech initiatives with cost efficiency and at scale.
Head of Web and E-Commerce Development
StratAgile Pte Ltd.
, Singapore
09.2013 - 08.2021
- Design and develop software according to requirements to meet acceptance criteria for business use cases
- Experience in project estimation, feasibility and execution/deployment planning
- Work with 3rd parties to correctly implement integration with those systems according to well defined and documented APIs
- Developed and implemented new procedures to facilitate business growth.
- Participate on common platform functionality, and consistent, best-practice platform and application design
- Collaborated with cross-functional teams throughout the organization to ensure alignment of objectives.
Consultant - Technology Solutions
StratAgile Pvt Ltd.
Singapore
09.2010 - 08.2013
- Design and implement high quality software from requirements
- Good knowledge of OOP principles and familiarity with applying programming principles and best practices to write maintainable code
- Created comprehensive reports on project progress and results for clients.
- Responsible to follow set coding best practices to execute unit testing and writing testable code
- Set specific goals for projects to measure progress and evaluate results.
Education
Master of Computing in Information Systems -
National University of Singapore
Singapore07.2018
Bachelor of Engineering in Electronics & Communication -
Mody Institute of Technology & Science, Rajasthan University
India06.2007
Skills
- Marketing platform evaluation and feature mapping
- Vendor collaboration and management
- Marketing performance measurement
- Marketing automation and campaign management
- Team leadership and mentorship
- Budget management
- Cross-functional collaboration
- Data-driven decision making
- Project management
- Platform integration and Data stitching
- Process improvement and cost optimization
- Change management
Martech Platforms and Tools
Marketing Automation: Salesforce Marketing Cloud, DotDigital, Mail Chimp, Hubspot, Twilio, Marketo
SEO: SEMrush, Screaming Frog, Monsido, GSC, Moz
Social Media: Hootsuite, Khoros, Sprinkler
CMS: Hubspot, Wordpress, Umbraco, AEM, Content Stack, Sitecore
CRM: Hubspot, Salesforce
CRO: Optimizely, Hubspot, AB Tasty, Amplitude
Performance Marketing: Google AdWords, Adroll, StackAdapt, Social Ads
Analytics: Google Analytics 4, Adobe Analytics, Hotjar, Datadog
eCommerce: Shopify, BigCommerce, WooCommerce, Magento
Customer Insights: Survey Monkey, Qualtrics,
Data Visualization: Tableau, Power BI, Looker Studio
Collaboration Tools: JIRA, Confluence, Asana, MIRO, Trello, Monday.com
Accomplishments
Cost Efficiency
- Hubspot CMS platform optimization resulting in US$160K+ savings annually
- Global contract consolidation for SEMRush SEO tool resulting in 200% cost reduction and scalability of platform.
- Reduce unused features for SFMC marketing automation platforms globally resulting in savings of US$ 180K+.
Operational Efficiency
- Digiting the FSN process for Astral and masks by re-using and automating the existing MarTech stack within 6 weeks
- Standardize infrastructure to enable roll-out of Sleep Assessments to any new market in ALA region within 2 weeks
- Roll out of DataDog UX monitoring feature globally to monitor web traffic from negligible to >99% coverage.
- Facilitate MarTech connect quarterly workshops to drive platform awareness/adoption among marketing teams
- Document reference frameworks as guidelines in Confluence for clear communication
Tech Efficiency
- Launch of marketing automation tool SFMC in ALA and Germany (ongoing) to harmonize efforts across regions
- Implement Looker studio dashboards from the latest GA4 framework, Google Ads & SEMRush to enable data driven decisions
- Introduce and standardize GA4 Event Tracking & UTM guidelines to prevent loss of crucial consumer behavioral data
- Optimize web assets and add heath-checks to increase organic visibility and increase the load speed by 37%.
Timeline
Lead Engineer, Marketing Technologies
ResMed Asia Pvt. Ltd.
09.2021 - Current
Head of Web and E-Commerce Development
StratAgile Pte Ltd.
09.2013 - 08.2021
Consultant - Technology Solutions
StratAgile Pvt Ltd.
09.2010 - 08.2013
Master of Computing in Information Systems -
National University of Singapore
Bachelor of Engineering in Electronics & Communication -
Mody Institute of Technology & Science, Rajasthan University
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