Preeti Porwal

• Managed national accounts, ensuring strong relationships with key stakeholders across retail and distribution channels.
• Developed and executed strategic plans to drive sales growth and optimize category performance.
• Conducted market analysis to identify opportunities, enhance customer engagement, and maximize profitability.
• Collaborated with cross-functional teams, including supply chain, marketing, and finance, to deliver aligned business objectives.
• Monitored and implemented pricing strategies, promotional plans, and customer contracts to sustain competitive advantage.
• Managed seamless process of brand refresh and successfully launched the new packaging across various internal and external channels.
• Led the successful launch of an automated claims process through Blueshift, managed data efficiently, and created a tracking report for the team to monitor weekly claims.

• Establishing in-depth working on customer relationships and managing key activities at all levels within customer’s Purchasing, Supply Chain, Marketing, Culinary, Technical, Operations, Finance, and other functional areas as necessary.
• Prioritizing, managing, and optimizing forecast opportunities within an innovation funnel in conjunction with Sales Operations and Business Unit functions to attain profitable sales growth.
• Develop and implement strategic plans for critical segmented customers within the territory, gaining approval with management and other key internal functional areas.
• Build and maintain excellent working relationships with McCormick Business Units, Sales Operations, and other cross-functional areas.
• Accurately contribute to the volume/sales forecast of existing and new business based on direct customer input and other business intelligence.
• Implementing customer contracts and pricing strategies to maximize profits.
• Implementing and monitoring promotional plans across all SKU’s, adding them into blueshift and managing uplifts.

• Maintained Debtors Ledger to ensure timely payment collection in line with company trading terms.
• Achieved cash collection and aged debt targets.
• Ensured customer disputes were followed up and resolved within acceptable timeframes.
• Conducted credit checks on new accounts and ensured timely account setup.
• Addressed inbound communications from internal and external stakeholders efficiently.
• Reviewed and actioned unposted cash and credits on a weekly basis.
• Assisted the AR team with customer master data maintenance.

• Collaboratively develop and assist in the Business Strategic Plan category initiatives across Dairy & Grocery - implement the strategies with customer, track financials, and key deliverables. • Build and maintain strong partnerships with customers to provide profitable mutual growth using insights and data to identify gaps and opportunities. • Consistently review the in-year plan and financial metrics, and prioritise the requirements based on risks and opportunities. • Support the National Account Managers & Merchandising team in the execution of Customer Strategies including reporting tools and presentations. • Develop strong cross-functional working relationships with National Account Manager, Merchandising Team, Demand and Finance, Category & Marketing to execute business strategy. • Actively participate in category range reviews, liaise with NPD teams and conduct various strategic analysis like market research and obtain customer insight. • Developing and owning in store activation events for the field team to execute driving portfolio growth