Prerna Verma

• Reporting & Analysis

- Regularly facilitate Scrum ceremonies such as daily stand-up, retrospective, planning and refinement for the squad and the Product Owner.

- Work closely with the PO and stakeholders to prioritise and manage the backlog for the active and future sprints and to support CustomerPlace deployment.

- Incorporate data analysis into designated ongoing reports. Use analyzed data to create reports identifying process improvement opportunities and analyze problematic areas to provide recommendations and solutions.

- Interact with management and teams to understand business needs and translate into requirements and project scope

- Preparation of month-end financial reporting and analysis, and supporting budget, forecast and planning cycles

• Work on Excel, VBA SQL, Power BI and Macro tools to support continuous improvement, by automating and simplifying financial processes and analysis. Helped in increasing debt collection with 184% YoY growth.
• Present proposals and make recommendations to senior leadership. Build reports and dashboards to improve data visualization.
• Currently focusing on meeting the requirements to design and configure new CustomerPlace that includes Oracle (CCS), Self Serve Portal (SSP), Customer Communication Management (CCM) and Property Information Management System (PIMs) – and the processes that will support them.
• Portfolio Management:

- Selection, prioritize and manage portfolio, to cover maximum customers and increase collection results.

Arrange debt recovery actions to support business requirements and processes.

• Stakeholder Management:

- Collaborated with stakeholders to define project objectives and criteria

- Network and establish relationships with key stakeholders across business to deliver consistent and accurate information to management and deliver appropriate proposals

• Working primarily on the UKI market across a diverse range of category sectors and advertisers
• Review the Advertising Media Spends and provide critical inputs, advise and assist in improving media buying efficiencies
• Auditing and Consulting across Global markets and Media
• Managing Global as well as local clients
• Adding valuable insight to media deployment and implementation across several global and local UK clients
• Reporting and recommending actionable insights and considerations across all media channels to inform
• C-Suite Marketing staff to highlight both the positive and negative drivers of their media activity and to allow for considerations and opportunities to improve agency and media performance
• Working across a diverse range of category sectors and advertisers, experience has been accrued through media auditing, pool benchmarking, post campaign analysis, pitch management, savings tracking (performance vs agreed pricing and quality deliverables) and PRF performance analysis
• To evaluate the media strategy of client's (like Ford, Amazon, Sony, Reckitt Benckiser etc) projects and to analyse the efficiency of their media planning and buying in media market
• Global Management projects for clients involving compiling and analysing data from media campaigns, looking for insights, links and patterns in data,commenting on their media strategy
• To liaison with the Global media agencies as a part of the projects with various brands.

• Implementing system test plans which ensure acceptable quality and integrity of the system.
• Collaborated with stakeholders to define project objectives and criteria. Updates stakeholders on the status of product development processes, roadmaps and designs. Notifying stakeholders about any issues or business impacts connected to the data.
• Applied agile methodology to shorten cycle time and achieve target margins. Collaborated with product owners, team members, technologists, and other scrum masters to define solutions and drive progress.
• Projects Management and managing the analytical team data of more than 50 people. Data analysis yielding insight to inform strategic decision making for the business and the team.
• Part of the Data research and services team for a global consulting major. Design and execute secondary research on various assignments on a daily basis ranging from company analysis, financial research to any ad-hoc request.

• Project Management, tracking the progress of the projects of the companiesin different stages
• Making weekly & monthly reports on the progress of these projects and sendsthem to managers in the US
• Attend Internal & Client meetings
• Prepare Agenda & Minutes of these meetings
• Work on their Internal Applications (Clarity, Global Capacity Modules)
• Prepare & update Standard Operating Procedures (SOP)