Priscila Rocha
Sydney,Australia
Summary
Dynamic Senior Consultant with IQVIA, specializing in real-world evidence and medical affairs strategy. Proven track record in leading cross-functional teams to deliver impactful insights and enhance operational efficiency. Skilled in project management and stakeholder engagement, driving successful outcomes in complex healthcare environments. Passionate about translating data into actionable strategies for client success.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Consultant, Real-World Evidence
IQVIA
Sydney, Australia
04.2025 - Current
- Partner with biopharma, including AbbVie, to strategize medical evidence generation addressing unmet therapeutic needs.
- Deliver insights to inform planning, clinician education, and access activities.
- Lead cross-functional teams in the design and delivery of RWE projects, translating findings into publications and workshops.
- Developed onboarding documentation, project management guidelines, and templates enhancing consistency and quality within team.
- Secured over AUD 500,000 in project revenue for team in 2025
- Secured 3 new clients for team, enabling expansion of project portfolio and data set
- Led project teams in developing strategic solutions for client challenges.
- Facilitated workshops to gather client requirements and define project scopes.
- Developed comprehensive reports outlining project progress and recommendations.
- Mentored junior consultants in best practices and project management techniques.
- Streamlined processes to enhance operational efficiency within client organizations.
- Presented findings and strategies to executive stakeholders for informed decision-making.
- Directed and coordinated work completed by junior consultants and other consultants.
Consultant, Real-World Evidence
IQVIA
Sydney, Australia
09.2022 - 04.2025
- Developed and implemented RWE studies from initiation to conclusion, including scoping, protocols, ethics, vendor management, data analysis, and reporting, to fulfill clinician and system unmet needs.
- Produced medical reports, manuscripts, and workshops used by clients for strategic decisions, reimbursement support, and clinician education.
- Facilitated client workshops to align evidence generation with therapeutic area priorities, ethics, and privacy requirements; helped clients integrate RWD into digital ecosystems and patient programs.
- Developed and delivered scientific presentations and workshops for healthcare professionals and internal stakeholders.
Analyst, Real-World Evidence
IQVIA
Sydney, Australia
02.2022 - 09.2022
- Assisted consultants in protocol development, statistical analysis plans, and outcome interpretation; facilitated creation of manuscripts and client deliverables.
- Monitored Phase I–III neurology studies, including Parkinson’s disease, ensuring compliance with ICH-GCP and regulatory requirements.
- Developed and delivered scientific presentations and workshops for healthcare professionals and internal stakeholders.
Senior Clinical Research Associate (FSP Roche)
IQVIA
Sydney, Australia
02.2018 - 02.2022
- Monitored Phase I–III trials across neurology, oncology, ophthalmology, and infectious diseases; ensured protocol, ICH-GCP, and regulatory compliance.
- Drove site activation and recruitment; conducted feasibility and site identification in collaboration with investigators and study teams.
- Delivered protocol and safety training to sites; maintained strong relationships with investigators and study coordinators.
- Guided junior staff and developed best-practice templates enhancing monitoring quality and consistency.
Clinical Trial Assistant
IQVIA
Sydney, Australia
08.2017 - 03.2018
Clinical Trial Assistant / Data Manager
Sydney Local Health District
Sydney, Australia
02.2017 - 07.2017
Clinical Trial Manager
La Trobe University
Melbourne, Australia
05.2014 - 12.2016
Physiotherapist / Clinical Program Manager
AACD
São Paulo, Brazil
05.2012 - 04.2014
Education
PhD - Health Sciences
La Trobe University
Melbourne, Australia05.2017
Master’s Degree - Internal and Therapeutic Medicine
Universidade Federal de São Paulo (UNIFESP)
São Paulo, Brazil05.2014
Bachelor’s Degree - Physical Therapy
Universidade Cidade de São Paulo (UNICID)
São Paulo, Brazil12.2009
Skills
- Medical affairs strategy
- Real-world evidence
- Project management
- Medical writing
- Stakeholder engagement
- Clinical trial operations
- Effective communication
- Team collaboration
- Strategic planning
- Neuroscience domain
- Scientific communication
- KOL engagement
- Clinical research (Phase I–IV)
- Cross-functional leadership
- Vendor and stakeholder management
- Training and education
- Data interpretation
- Project management
Certification
- Project Management, Google, Coursera, 2024
- Consulting Fundamentals, IQVIA, 2022
- Good Clinical Practice for Clinical Trials, ICH/GCP, 2020
- Oncology Clinical Research Fundamentals, RECIST, 2018
- CRA Development Program, IQVIA, 2018
Professional Interests
- Neuroscience
- Medical evidence generation
- Patient-centred innovation
Work Authorization
Eligible to work in Australia
Key Qualifications Highlights
- Monitored Phase I–III neurology studies, including Parkinson’s disease, ensuring compliance with ICH-GCP and regulatory requirements.
- Developed and delivered scientific presentations and workshops for healthcare professionals and internal stakeholders.
- Neuroscience/neurology exposure across Phase I–III studies (Roche FSP) and real-world evidence consulting (IQVIA).
- Medical affairs contributions: scientific presentations/workshops, medical training for internal teams, and medical insight generation for brand and access strategies.
- Clinical research support spanning feasibility, site identification, start-up, monitoring, and close-out; experience with registries and observational studies.
- Evidence generation for access: contributed to materials supporting PBAC submissions and payer/HTA-aligned insights (HEOR, RWE).
- KOL and stakeholder engagement: partnered with investigators, clinicians, and data partners; coordinated advisory-style workshops and roundtables.
- Compliance-focused: ICH-GCP certified; familiar with Medicines Australia Code and internal medical review processes for scientific accuracy.
- Cross-functional leadership in matrix settings: led multi-continent teams (data science, biostats, engineering) to deliver AI/ML RWE analyses.
- Training & enablement: designed onboarding plans and training for consultants, CRAs, and client teams; created best-practice templates and SOP-aligned tools.
Timeline
Senior Consultant, Real-World Evidence
IQVIA
04.2025 - Current
Consultant, Real-World Evidence
IQVIA
09.2022 - 04.2025
Analyst, Real-World Evidence
IQVIA
02.2022 - 09.2022
Senior Clinical Research Associate (FSP Roche)
IQVIA
02.2018 - 02.2022
Clinical Trial Assistant
IQVIA
08.2017 - 03.2018
Clinical Trial Assistant / Data Manager
Sydney Local Health District
02.2017 - 07.2017
Clinical Trial Manager
La Trobe University
05.2014 - 12.2016
Physiotherapist / Clinical Program Manager
AACD
05.2012 - 04.2014
PhD - Health Sciences
La Trobe University
Master’s Degree - Internal and Therapeutic Medicine
Universidade Federal de São Paulo (UNIFESP)
Bachelor’s Degree - Physical Therapy
Universidade Cidade de São Paulo (UNICID)