Priscilla Freeman

Responsibilities:

• Responsible for driving the strategic growth of the Myer Marketplace & Dropship program, developing critical components of the strategy to accelerate new capabilities and drive expansion.
• Responsible for increasing Marketplace e-commerce revenue by identifying sales opportunities, formulating new revenue streams, improving conversion rates, and continuous.
• Owned all aspects of eCommerce P&L. Managed and monitored Marketplace expenses to balance growth and profit against financial objectives; reported performance to upper management.
• Established and lead a critical relationship with Myers platform partner Marketplacer to drive profitable growth and to expand our product range seamlessly and efficiently with a supplier base.
• Built a network of suppliers and partners that could offer scalable solutions that met the customers and Myer’s shifting needs, while also maintaining economical market rates.
• Managed operations team and third-party partners to support business operations and to increase efficiency and reduce costs.
• Oversaw technical teams both API and EDI and manage the features developments and upgrades, from onboarding to going live
• Lead Collaborated with the cross-functional teams, partners, and suppliers on developing new capabilities. ensuring major milestones were met to enhance the customer and supplier experience.
• Strategically aligned with suppliers that could support Myer’s plan to continuously improve the customer experience while ensuring they could maintain Myer’s minimum SLA requirements for fulfillment, delivery, and product performance.
• Lead and mentored teams by providing regular feedback, creating meaningful development plans, and ensuring KPI’s were constantly reviewed to align back to business objectives to drive the right behaviour and achieve business success.

Achievements:

• Developed the Dropship and Marketplace business from $40M in FY21 to $200M in FY23.
• Exited Myer Market stand-alone business and integrated Myer Marketplace into myer.com.au to deliver a consolidated shopping experience for MYER one customers.
• Developed Commercial Guidelines and terms for Merchandise buying Teams to ensure deal profitability and operational terms were met.
• Responsible for onboarding over 100 new brands across the two programs including; Country Road Group, Ralph Lauren, PVH -Tommy, CK, Brandbank, and Nine West Group.
• Developed and executed all Operational Processes, Technical Guides, and Commercial Terms for both the extended aisle Dropship program and the Maretkplace program.
• Established a new Commercial structure for the Myer Marketplace and developed Trading Terms to support structure.
• Strategically grew the dropship and marketplace department from 2 Team Members to 12 within 3 years to establish the departments as a critical pillar for Myer E-commerce.

Reporting to the GM Commercial Services lead the Product Management and Marketing function for the MYER one/ Macquarie co-branded Myer credit card program

Responsibilities:

• Responsible for leading and guiding cross functional teams and fostering a collaborative environment to deliver MYER one credit card product objectives while aligning with the MYER one overall marketing strategy.
• Delivered a series of new product features as a part of the delivery train. to achieve the development and deliver for he new Credit Card Program delivering a variety of business benefits inluing increasing ID verification participation
• Manged product P&L performance to collaborate with key stakeholders on developing initiatives to improve overall profitability of the program.
• Responsible for monitoring market trends for the development of new products, features and benefits (considering the competitive context, strategic capabilities, MYER one member desirability and the ability to execute long-term, sustainable growth
  ).
• Developed short- and long-range MYER one Credit Card product plans, value propositions including customer journeys, pricing models, contracts and product roadmaps.
• Developed, evaluated and prioritised business cases for new business and product opportunities, and builds business models to substantiate the opportunity and 'size of the prize'.
• Delivered against financial results set in annual operating plans and objectives.
• Successfully managed an entire product lifecycle from concept to launch & end of life, ensuring timely execution and continuous improvement.
• Identifies challenges and roadblocks, developing creative solutions to mitigate risks to keep product development on track.
  

Achievements:

• Co-managed new credit card implementation and built an operational model between Myer and Macqaurie Bank.
• Developed new marketing process to align with MYER one customer journey to support and establish new acquisitions and retention.
• Acquired 20% growth on exiting customer base
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Responsibilities:

• Management of Payment Services, Myer Retail Gift Cards, Corporate; Myer Gift Cards, Affiliates, Myer Visa and Commonwealth Bank Pay with Points Program.
• Responsible for identifying, developing and maximising new income generating business opportunities to support company strategy.
• Managed all aspects of the Financial Services P&L.
• Managed and monitored all expenses to balance growth and profit against financial objectives; report performance to upper management.
• Oversaw and directed the Myer CommBank Pay with Points program, including loyalty development and projects.
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.

Achievements:

• Co-launched and implemented digital gift card program and redemption online.
• Developed Corporate gift card long-term growth strategy, creating commercial guidelines for National Sales Manger to benchmark clients on contractual volumes commitments to drive profit.
• Launched and executed Myer Gift Card in store 'buy and get' promotions to drive retail gift card sales to boost redemption/ sales during MYER one VIP night.
• Enhanced operational efficiency and cost reduction through a comprehensive review of the Financial Services P & .
• Renegotiated partner agreements to improve cost effectiveness and efficiency, negotiated more efficient and mutually beneficial commercial models.

• Responsible for over 100 Myer Corporate partnerships including Qantas, Virgin, Mastercard, AMEX, CBA, Westapc, ANZ, AIMIA.
• Responsible for applying overarching business and brand needs into marketing opportunities across the Corporate B2B Gift Card program. Managed the strategy and execution of Gift Card marketing and B2B program efforts.
• Managed Corporate gift card P & L with finance business partners.
• Maintained and developed strong relationships internally and externally, collaborating with cross functional teams, delivering excellent results, and optimising solutions to drive revenue.
• Built relationships and collaborated extensively with internal and external stakeholders (Store Operations, Finance, etc.), contractors and external partners to drive program growth.
• Worked with clients to ensure continued business through new outreach initiatives.
• Analysed new business opportunities and provided recommendations to senior management based on insights and data.
• Lead Test & Learn initiatives with partners to grow business, and to streamline efficiencies.
• Executed operational activities, to increases efficiencies, and improve processes to enhance Corporate gift card programs operational effectiveness.

Achievements:

• Achieved 25% Yr on Yr growth for 3 years consecutively.
• Lead and implemented Myer Corporate Gift Card platform hosted by Vii- Qantas.
• Developed and launched new digital gift card program for Reward and Loyalty program including Qantas, Velocity, Major Bank - CBA, Westapc, ANZ.
• Launched Corporate Beauty Gift Cards for MAC and Benefit.
• Developed new Corporate commercial structure to offer volume discounts based on sales.