Prity Pal
Adelaide,SA
Summary
Dynamic design lead with expertise in creative direction and team collaboration, delivering innovative marketing strategies that enhance client engagement and drive brand success. Results-driven professional with a strong background in market research and campaign development. Proven ability to identify client needs and implement tailored solutions that improve operational efficiency and drive business growth.
Overview
11
11
years of professional experience
Work History
Independent Consultant / Design Lead AU/India
RWR Group
Adelaide, SA
04.2025 - 08.2026
- Analyzed client needs to develop tailored consulting strategies.
- Collaborated with clients to develop action plans to address specific challenges and objectives.
- Identified needs of customers promptly and efficiently.
- Provided advice on operational processes, business development initiatives, organizational changes and other areas of improvement.
- Created plans to propose solutions to problems related to efficiency, costs or profits.
- Collaborated with team of designers to offer improvements and direction on others' projects.
- Supported project managers in tracking progress and managing resources.
- Oversaw quality control to identify inconsistencies and malfunctions.
- Managed project timelines and deliverables to meet client expectations efficiently.
- Researched industry trends to incorporate fresh ideas into design processes.
Associate Creative Director
Craft Worldwide (McCann Worldgroup)
Mumbai, Maharashtra
09.2024 - 04.2025
- Developed creative concepts for marketing campaigns and client presentations.
- Oversaw brainstorming sessions to generate innovative ideas for projects.
- Managed project timelines and coordinated with cross-functional teams.
- Conducted market research to inform creative strategies and trends.
Art Director
Social Panga Pvt Ltd
Bengaluru, Karnataka
02.2022 - 11.2024
- Led creative direction for various digital and print campaigns.
- Collaborated with cross-functional teams to develop innovative marketing strategies.
- Collaborated with copywriters to ensure that the art direction complemented the written content.
- Designed new on-brand visual elements to effectively convey concepts and messaging.
- Developed brand guidelines to ensure consistency across all visual communications.
- Designed promotional materials such as brochures, flyers, posters, banners, newsletters, logos.
- Directed photo shoots, managed video production crews, and oversaw post-production editing.
Associate Creative Partner
22 Feet Tribal Worldwide, DDB Mudra
Bengaluru, Karnataka
12.2019 - 02.2021
- Engaged with clients to gather project information and uncover challenges.
- Conferred with clients to determine objectives, budget and background information.
- Collaborated with clients to align creative strategies with business goals and ensure project success.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
Graphic Designer
Glitch Media Pvt.Ltd.
Mumbai, Maharashtra
03.2018 - 11.2019
- Developed creative concepts for branding and marketing materials.
- Collaborated with cross-functional teams on design projects.
- Collaborated with team members to refine design concepts and ensure alignment with brand standards.
- Contributed ideas to brainstorming sessions regarding new products or features.
Graphic Designer
Hindustan Pencils Pvt.Ltd.
Mumbai, Maharashtra
07.2015 - 02.2016
- Developed creative concepts for branding and marketing materials.
- Collaborated with cross-functional teams on design projects.
- Utilized Adobe Creative Suite for graphic design tasks.
Education
Master of Arts - Digital Design
Vancouver Film School
Canada08-2017
Bachelor of Arts - Applied Arts ( Commercial Designing )
Pad.Dr.D.Y.Patil College of Applied Arts And Craft
India04-2015
Skills
- Market research
- Creative direction
- Team collaboration
- Branding strategy
- Campaign development
- Visual communication
- Problem solving
- Time management
- Leadership skills
- User support
Languages
English
Professional
Hindi
Professional
Accomplishments
ADAA SemiFinalist
Timeline
Independent Consultant / Design Lead AU/India
RWR Group
04.2025 - 08.2026
Associate Creative Director
Craft Worldwide (McCann Worldgroup)
09.2024 - 04.2025
Art Director
Social Panga Pvt Ltd
02.2022 - 11.2024
Associate Creative Partner
22 Feet Tribal Worldwide, DDB Mudra
12.2019 - 02.2021
Graphic Designer
Glitch Media Pvt.Ltd.
03.2018 - 11.2019
Graphic Designer
Hindustan Pencils Pvt.Ltd.
07.2015 - 02.2016
Master of Arts - Digital Design
Vancouver Film School
Bachelor of Arts - Applied Arts ( Commercial Designing )
Pad.Dr.D.Y.Patil College of Applied Arts And Craft