Priya Tayade

• Reengineered SFMC setup to support Strand+ loyalty program relaunch, enhancing segmentation and personalization.
• Integrated SFMC with Financial Services Cloud and Data Cloud to enable real-time patient engagement.
• Automated lifecycle journeys for global healthcare campaigns, meeting GDPR & CAN-SPAM requirements.
• Built scalable unsubscribe frameworks and supported audit-compliant privacy practices.
• Collaborated with analytics teams to deliver performance dashboards for campaign optimisation.

• Integrated third-party APIs, expanded application functionalities.
• Streamlined processes through automation, increased productivity.
• Designed innovative applications to meet client specifications.
• Built custom software solutions for enhanced business efficiency.
• Delivered Marketing Cloud transformations for financial services clients under strict compliance frameworks.
• Developed AMPscript-powered journeys, dynamic templates, and customer segmentation logic.
• Led sprint planning with Product Managers; aligned solutions with change control and data security.
• Supported technical documentation, stakeholder alignment, and agile backlog refinement.

• Designed and implemented SFMC integrations using Azure Logic Apps and custom APIs.
• Partnered with business and IT teams to launch scalable CRM and MarTech solutions for retail and pharma.
• Documented data flows, technical specs, and governance models to support enterprise rollouts.
• Oversaw Jira-based delivery tracking, risk mitigation, and on-time deployment of journeys and automations.

• Supported CRM-MC integration for digital transformation at a major oil & gas company.
• Defined solution architecture, created user stories, and developed executive-ready technical documentation.
• Served as central liaison for project coordination across retail and public sector clients.
• Led agile development projects for timely delivery of solutions.
• Participated in code reviews to maintain high-quality standards.
• Participated in cross-functional brainstorming sessions, contributing creative ideas for product improvement.

• Spearheaded end-to-end management of complex customer

complaints, ensuring thorough investigations and empathetic

communication.

• Proactively engaged customers to manage expectations and

deliver timely outcomes while identifying systemic issues.

• Analysed high volumes of customer feedback to detect

patterns and propose customer-centric solutions.

• Maintained expert-level knowledge of internal processes and

compliance obligations under relevant legislation.

• Fostered strong relationships with Service NSW and key

stakeholders for prompt resolution of escalations.

• Demonstrated deep understanding of complaints-handling

legislation, coordinating multi-stakeholder responses to

enhance customer outcomes.