PURNASHA DAS
Sydney,Australia
Summary
I am a Dynamic and results-driven professional with a strong background in business development, sales and marketing. I am experienced in promoting educational institutions, building strategic partnerships, and leading marketing campaigns that drive student enrolments and , I excel at driving revenue growth, building high-value relationships, and executing data-driven marketing strategies. I am looking for a position where I can leverage my experience to create business opportunities and deliver sustainable success.
Overview
2
2
years of professional experience
Work History
Marketing Officer
Educoven
12.2024 - Current
- At Educoven, I have played a key role in business development, marketing, and strategic partnerships, driving student enrolment and institutional growth
- I have developed and executed marketing campaigns, client engagement strategies, and industry collaborations, enhancing the organization’s presence in the education consulting sector
- My efforts have contributed to expanding the student base, strengthening partnerships with educational institutions, and improving brand positioning in the competitive market
- Spearheaded marketing initiatives to enhance brand visibility and student engagement
- Designed and implemented lead generation strategies, leveraging digital and offline channels
- Provided guidance to prospective students regarding educational pathways and career opportunities
- Collaborated with trainers and faculty to ensure alignment of marketing efforts with course offerings
Marketing Officer
Astral Skills Institute of Australia & Apsley College
09.2023 - 12.2024
- At Apsley College and Astral Skills Institute of Australia, I have led business development and marketing initiatives, focusing on student recruitment, brand positioning, and strategic partnerships
- I have successfully implemented targeted marketing campaigns, industry collaborations, and client engagement strategies, driving enrolment growth and institutional visibility in the competitive education sector
- My role involved enhancing market reach, fostering relationships with key stakeholders, and optimizing outreach efforts to strengthen the colleges’ presence in Australia’s education landscape
- Developed and executed marketing strategies to boost student enrolments and institutional brand awareness
- Managed digital marketing campaigns, social media promotions, and student outreach programs
- Established partnerships with industry stakeholders and community organizations
- Organized events, workshops, and webinars to engage students and promote course offerings
Education
Master of Business - Contemporary Management
Monash University
Australia09-2023
Master - Electrical and Electronics Engineering and Management
University of Glasgow
UK11-2018
Bachelor of Technology (B.Tech) - Electrical and Electronics Engineering
SRM University
India05-2017
Skills
- Digital & Traditional Marketing
- Business Development & Branding
- Student Engagement & Recruitment
- Social Media & Content Strategy
- Event Planning & Public Relations
- Partnership & Stakeholder Management
- Training & Education Consulting
- Leadership & Team Coordination
- Customer relationship management
- Campaign management
- Lead generation
- Digital marketing
- Stakeholder engagement
- Effective communication
- Client engagement
- B2B marketing
- Teamwork
- Social media
- Critical thinking
- Time management
References
Available upon request.
Certifications And Achievements
- TAE Certificate IV – Certified Trainer in Australia
- Finalist – Haute Monde Mrs. India Worldwide (Representing Indian married women in Australia)
- Recognized for outstanding contributions to student enrolments number by 15% in the month of December 2024.
Timeline
Marketing Officer
Educoven
12.2024 - Current
Marketing Officer
Astral Skills Institute of Australia & Apsley College
09.2023 - 12.2024
Master of Business - Contemporary Management
Monash University
Master - Electrical and Electronics Engineering and Management
University of Glasgow
Bachelor of Technology (B.Tech) - Electrical and Electronics Engineering
SRM University
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