Putri Ening Widatsih
Public Relations
Parkside,SA
Summary
Highly experienced and knowledgeable Public Relations and Communications Specialist with a focus on brand development, product positioning and market outreach. An excellent networker with a tangible history of being the first point to establishing new partnerships and facilitating opportunities for collaboration. Passionate professional able to devise innovative ways to utilize new technologies and identify market opportunities.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Marketing and Administration Specialist
Transformative Linkages Ltd
Zagreb (Croatia), Croatia
03.2020 - 01.2023
- Brand development and promotion, initial outreach to potential clients, identification of networking opportunities
- Scheduling and coordinating meetings, appointments, travel arrangements, business events and other
- Day-to-day administrative tasks such as maintaining, sorting, filing, information files and processing paperwork
- Processed, sorted, and reported bills, taxes and payments related to management activities
Marketing & Public Relations Assistant Manager
PT. Fast Retailing Indonesia; UNIQLO Indonesia
Jakarta (Indonesia), Indonesia
01.2018 - 11.2019
- In charge of Public Relations Annual Plan development and implementation, based on global guidance to communicating public awareness about UNIQLO’S key message concept (“LifeWear”), engaging Key Opinion Leaders posting and developing target group publication by developing scope of work and appointing PR agencies for events and media activities
- Raised awareness and generated news regarding UNIQLO’s core products and collaboration products in media and target groups
- Planned and executed opening events for new stores to generate hype and mobilize target customer groups through series of events
- Worked closely with Corporate Social Responsibility department
- Continuously coordinated with stores and related departments concerning product availability and pick-up for media, KOLs and community-related activities
- Constantly monitored and managed Press Room products display and availability for media products loan and reviews in return for media benefit/coverage
- Collaborated with other marketing teams (In-store, Digital) for product information (catalogue, website, and other)
- Developed, mentored, and managed 3 (three) positions in PR Department in handling daily tasks related to media, company, and event programs such as Media Monitoring, Press/Company Events preparations, Press Room, administrative tasks, and other
Senior Public Relations Supervisor
Manggala Gelora Perkasa
Jakarta (Indonesia), Indonesia
10.2016 - 01.2018
- Successfully and consistently reached more than 60% (from previous 40%) of media attendance in press events
- Successfully maintained company’s PR Value result at no.1 among other competitor shopping malls in Jakarta
- Developed, mentored, and managed staff, notably PR Officer & CSR Officer in handling daily tasks related to media, company, and event programs such as Media Monitoring, Press/Company Event preparations, company magazine, administrative tasks, and other
- Managed and maintained Company’s Public Relations plan, with tasks ranging from activities, media plan and execution, based on annual business plan
- Planning, development, and implementation of press events covering various aspects of Senayan City’s program, such as Press Conferences, Press Briefings, Press Tours, Press Visits, Press Gatherings, and other
- Initiation, assistance and development of concept of Senayan City’s magazine contents, coordination and engagement of publisher, production, and all related activities necessary to successfully market products
- Awareness increase regarding new concept of Senayan City’s magazine through digital placement and downloads
- Expansion of distribution coverage, circulation, and readership of Senayan City’s magazine to target customer groups by collaborating and partnering resulting in insertion into Harper’s Bazaar, magazine pick-up areas (airports, lounges, restaurants, five-stars hotels, priority banking customers)
- PR plan budgeting and expenditure monitoring, including weekly, monthly, and yearly
- Highly experienced in organizing sponsorship & partnership with media to maximize events coverage
Public Relations Supervisor
Manggala Gelora Perkasa (Senayan City)
Jakarta (Indonesia), Indonesia
02.2013 - 09.2016
- Building news value Press Release to distribute to targeted media in consultation with Board of Directors
- Establishing and maintaining good relationships with media; responsible for media inquiries
- Produced and presented weekly reports to line management; monthly results to BOD
Public Relations Officer
PT. Manggala Gelora Perkasa (Senayan City)
Jakarta (Indonesia), Indonesia
09.2006 - 01.2013
- Screening, collection, collation, company’s media coverage on media (printed and electronics)
- Undertaking administrative tasks for Public Relations & Corporate Social Responsibility department
Education
Bachelor’s degree - Public Relations
STIKOM Interstudi
Jakarta (Indonesia) 09.2001 - 09.2007
Skills
Public Relations :Plan, develop and implement PR plans and strategies
Corporate Communication : Creation of company media: magazines, newsletters, articles and Corporate ProfilesMedia Relations : Organization, preparation and successful delivery of Press Events and related activities
Brand Activation : Plan, develop and implement partnerships with targeted public/media/community groups
Media Placement : Plan, develop and implement Advertorial/Advertisement/write-up at targeted media groups
Corporate & Press Events :Plan, develop and implement Corporate Gatherings, Corporate Social Responsibility Programs
Personal Data
Place/date of birth : January 30th, 1983
Affiliations
- 2014 : 1st Winner Employee of the Year PT. Agung Podomoro Land Tbk. (holding) for Supervisory Level.
- 2013 : 1st Winner Employee of the Year PT. Manggala Gelora Perkasa (Senayan City) for Supervisory Level.
Certification
English: Writing (7/10), Speaking (8/10), Listening (9/10)
Computer Skills
Microsoft Office: Extensive use of Microsoft Office (Word, Excel, PowerPoint)
Seminars, Trainings & Courses
- 2017: “M-Talks; Understanding Public Relations Scope of Work in Millennial Era” at Kolla co-working space
- 2017: “Ideation of Corporate Social Responsibility” Workshop at Jakarta Creative Hub
- 2016: “Shopping Centres Potential and Challenge in Jakarta in the Era of Smart City” Seminar by Asosiasi Pengelola Pusat Belanja Indonesia (Indonesia's Shopping Centres Association)
- 2015: “PR Journey; The Sustainable Path to Trust and Reputation” Seminar for Public Relations National Convention 2015 by Perhumas (Public Relations Association)
- 2010: “The Dynamic of Strategic Corporate Communications; Enhancing Human, Information and Organizational Capital in the New Social Media Era” Seminar for PR Society Annual International Conference 2010 by PR Society Indonesia
- 2009: “The Dynamic of Corporate Communication in the Era of Information and Communication Technology” Seminar for Annual International PR & Communication Management Conference by PR Society Indonesia
- 1999-2002: LB LIA Pengadegan Jakarta, English Course
Timeline
Marketing and Administration Specialist
Transformative Linkages Ltd
03.2020 - 01.2023
Marketing & Public Relations Assistant Manager
PT. Fast Retailing Indonesia; UNIQLO Indonesia
01.2018 - 11.2019
Senior Public Relations Supervisor
Manggala Gelora Perkasa
10.2016 - 01.2018
Public Relations Supervisor
Manggala Gelora Perkasa (Senayan City)
02.2013 - 09.2016
Public Relations Officer
PT. Manggala Gelora Perkasa (Senayan City)
09.2006 - 01.2013
Bachelor’s degree - Public Relations
STIKOM Interstudi
09.2001 - 09.2007