Qi Zhang
Melbourne,VIC
Summary
- Self-motivated and result-driven graduate from the University of Melbourne with a multidisciplinary background in Marketing and Digital Media
- Creative Team player with demonstrated knowledge of content design, copywriting, and project management.
- Strategic search marketing strategist with in-depth knowledge of SEO, SEM, and content optimization.
- Hardworking employee with customer service, multitasking, and time management abilities.
Overview
1
1
year of professional experience
Work History
Team Member
Drink Pash -The University of Melbourne
Melbourne, Australia
09.2024 - 11.2024
- Conducted a comprehensive market analysis by producing a 10,000+ word report on industry trends and the competitive landscape, providing strategic insights to inform future marketing strategies.
- Led social media analysis by evaluating over 500 posts and customer behaviors across TikTok, YouTube, and Instagram to extract actionable insights and refine content strategies.
- Designed 20+ thematic posters and video content using Photoshop and Canva, enhancing brand visibility and engagement across digital platforms, while maintaining brand consistency.
Event and Marketing Coodinator
HAOMO.AI
Beijing, CHINA
11.2023 - 03.2024
- Planned and executed monthly AI-themed campaigns, boosting social media reach by 25%, and event participation by 15% in three months.
- Collaborated with the design team to create high-quality weekly marketing materials for the website and social media using Adobe Suite, ensuring alignment with brand standards and objectives.
- Coordinated over 20 marketing projects, achieving a 15% increase in engagement, and a 35% rise in positive feedback.
Education
Master of Marketing Communication -
University of Melbourne
Parkville, VIC07-2025
Bachelor of Arts - Media And Digital Culture
University of Queensland
Brisbane, QLD07-2023
Skills
- Adobe Creative Suite
- Microsoft Office Suite
- Touch Design
- Bilingual in Mandarin and English
- Data Visualization （Power BI）
Timeline
Team Member
Drink Pash -The University of Melbourne
09.2024 - 11.2024
Event and Marketing Coodinator
HAOMO.AI
11.2023 - 03.2024
Master of Marketing Communication -
University of Melbourne
Bachelor of Arts - Media And Digital Culture
University of Queensland
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