Qian(amy) Zhang
Melbourne,Australia
Summary
Experienced with marketing strategy development, campaign execution, and analytics. Utilizes data-driven insights to optimize marketing efforts and improve ROI. Track record of creating engaging content that resonates with target audiences and drives brand growth.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
Silverpond
01.2025 - Current
- Co-led the planning and promotion of a high-impact industry webinar tailored for the utilities sector—collaborated on content, logistics, and execution, helping generate qualified leads and elevate Highlighter's enterprise positioning.
- Led LinkedIn content creation and employee branding initiatives, resulting in increased engagement and a stronger company voice across social media.
- Conducted competitive landscape analysis (e.g. CVision AI, Tator), directly influencing Silverpond’s product messaging and event strategy improvements.
- Managed the Hey Reach outreach platform, streamlining outbound communications and improving efficiency in reaching prospective clients.
- Built Highlighter's first structured audience database and implemented a Google & LinkedIn analytics reporting system to inform strategic marketing decisions.
- Coordinated cross-departmental communications and served as the primary point of contact for internal stakeholder alignment and information dissemination.
Equity research Analyst
MF& Co.Asset Management
11.2023 - 05.2024
- Conducted detailed equity analyses and authored comprehensive research reports on Technology One and Woolworths, focusing on their performance in the Technology and Retail sectors
- Assessed each company's equity position by meticulously interpreting shareholding patterns and capital structure details
- Analyzed annual and quarterly financial statements to assess the companies' financial health and growth prospects
- Compared Technology One and Woolworths to industry rivals, emphasizing their competitive strengths and market positioning
- Integrated financial data and strategic assessments into investor-oriented presentations, delivering concise investment recommendations categorized as overweight, neutral, or underweight
Customer Service Specialist
TIFFANY&CO
09.2022 - 01.2023
- Exhibited proficient communication abilities in addressing product-related and consumer grievances
- Successfully de-escalated challenging customer concerns while upholding a composed and amiable demeanor
- Enhanced customer service efficiency to reduce wait times and alleviate complaints
- Managed inventory and compiled lists of product orders for submission to the store manager
- Engaged with over 15 clients daily to disseminate information regarding popular brands and products
Marketing Operations
STAR MEDIA GROUP
01.2021 - 04.2022
- Engaged and vetted 21 bloggers across diverse fields, facilitating 24 partnerships for 12 brands, leading to 7 projects surpassing goals
- Managed data for 21 bloggers using Excel, analysing their performance to support project strategies
- Authored 21 detailed reports, highlighting each collaboration's impact, contributing to a 20% increase in ROI
- Contributed to content creation for platforms like WeChat and Xiaohongshu, boosting online presence and exposure
- Supported marketing efforts, achieving 85% of set objectives, and enhancing company recognition and results
Education
Master of Management - Finance
The University of Melbourne
Melbourne, VIC12.2024
Bachelor of Arts - Public Relationship & Advertising
The University of New South Wales
Sydney, NSW09.2022
Skills
- Microsoft Office
- Excel
- Word
- PowerPoint
- Photoshop
- Social media management
- Customer Research
Extra-Curricular Activities
Outreach Department member UNSW Chinese Student Association Sydney, Australia March 2020-May2020
- Built and maintained sponsor relationships, resulting in the successful acquisition of $3,000 in departmental sponsorship.
Christmas Charity Sale Organizer Nanjing, China Dec 2018
- Enlisted a select group of students to aid in sales activities and arranged for musical performances by student musicians, including flute and violin players, at outdoor locations.
- Negotiated optimal pricing for goods, oversaw venue setup, and managed sales operations during the event.
- Directed proceeds generated from sales toward supporting underprivileged children.
- Participated in interviews conducted by three media reporters.
Hobbies and Interests
- Dancing
- Fitness
- Singing
Languages
Chinese
Native or Bilingual
English
Full Professional
Timeline
Marketing Specialist
Silverpond
01.2025 - Current
Equity research Analyst
MF& Co.Asset Management
11.2023 - 05.2024
Customer Service Specialist
TIFFANY&CO
09.2022 - 01.2023
Marketing Operations
STAR MEDIA GROUP
01.2021 - 04.2022
Master of Management - Finance
The University of Melbourne
Bachelor of Arts - Public Relationship & Advertising
The University of New South Wales
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