Qingya Zhou
Melbourne,VIC
Summary
New graduate with degree in Master of marketing communication excited to launch career in Marketing positions. Expert in managing profiles on social media platforms. Successful in expanding brand online presence through social media platform and audience engagement.
Overview
4
4
years of professional experience
Work History
Social Media Specialist
UniversityTennis Academy
05.2023 - 12.2024
- Created "University Tennis Academy" REDnote account, attracting 1000+ quality followers through detailed content strategy and precise user profile analysis, quickly building a highly interactive tennis community
- Maintained company's social media presence by posting messages.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
- Edited promotional videos using various editing tools. Strategized social media campaigns for UTA, helping to meet goals and reach untapped potential customers.
- Organized and promoted inyernational tennis summer camps between Shanghai and University of Melbourne, produced high-quality promotional videos, attracted many participants
Intern
REDnote -Chant Information Technology Shanghai Co.
06.2021 - 12.2021
- Led government department visit receptions, coordinated overall reception plans, coordinated technology, designed efficient processes and cross-departmental resources, recorded meetings, ensuring high-standard reception activities ran smoothly
- Independently operated official REDnote account, using editing tools, Premiere and other tools to create high-quality video content, while using PS and Canva to design visually attractive covers and posters. Drove follower growth to 30,000, significantly increasing the viewership and influence of the Broadcasting and Television REDnote account "Visual China New Era"
- Monitored broadcasting live streaming data in real-time, provided key information support for operational decisions, and optimized user experience
Education
Master of Arts - Marketing Communications
University of Melbourne
Parkville, VIC12-2024
Skills
- Social Media Strategy
- Content Marketing
- Performance Tracking
- Social Media Monitoring
- Proficient in Office PowerPoint, Excel, Word, Adobe Premiere Pro, Canva, ChatGPT
- Influencer Marketing
- Cover and poster design
- Promotional material design
- Visual storytelling
Accomplishments
Social Media Achievement: Social media operation with 90k+ followers on Douyin, 30k+ followers on REDnote
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Interests
- Passionate about sports (diving, fitness, tennis),
- holds AFA Australian Fitness Coach Certification
- AIDA Diving Certificate
Timeline
Social Media Specialist
UniversityTennis Academy
05.2023 - 12.2024
Intern
REDnote -Chant Information Technology Shanghai Co.
06.2021 - 12.2021
Master of Arts - Marketing Communications
University of Melbourne
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