Qinran Jiang

• Developed digital marketing campaign to expand the Melbourne market and launched the first job coaching workshop which increased brand exposure by 35% and converted 15% of customers.
• Coordinated and executed a digital marketing campaign, driving brand and product awareness while spearheading lead generation for the interstate Christmas Social Event, attracting an engaged audience of 60 attendees including LEGO company.
• Enhanced 20% customer engagement with the development of compelling content for MARKCubator's social media channels (LinkedIn, Facebook, Red) and achieved maximum exposure of over 7,000.

• Enhanced brand awareness by creating engaging and shareable social media content across Bilibili and The Red with more than 18k followers and achieved highest exposure of 180k+.
• Long term collaboration relationship with Swisse.
• Developed original content and increased audience engagement using social listening and independent sources, resulting in consistent growth in followers and engagement rates within 6 months.

• Conducted comprehensive social media audits and formulated optimisation recommendations that led to a 18% increase in engagement on social media platforms.
• Crafted compelling website blogs for the hotels and developed editorial guidelines and style guide to maintain consistent voice and tone across all published content.
• Generated 15 leads per week through strategic targeting of key industry influencers and decision-makers on social media platforms by assisting VIP giveaway events, leading to positive reviews and increased referrals.
• Developed engaging content for Instagram and EDMs to increase brand visibility and enhance audience engagement by 15%