Qinting Li
Sydney,NSW
Summary
Possess robust analytical capabilities honed over 7 years of dedicated experience in data analysis and data management. Proficient in developing intricate business strategies and successful creative plans. Demonstrated expertise in data-driven market analysis and decision-making, specializing in cutting-edge metric analytics. Adept at conducting detailed investigations and synthesizing sales data efficiently within tight timeframes.
Overview
7
7
years of professional experience
Work History
Senior Business Intelligence Analyst
Shanghai Newtown Tourism & Technology Group Co., Ltd.
Shanghai, Putuo District
01.2014 - 01.2018
- Developed dashboards and reports to analyze data using MS SQL, Oracle, Tableau, and Excel.
- Created complex SQL queries to extract data from multiple sources.
- Maintained data integrity by validating accuracy of information in databases.
- Analyzed business requirements into technical requirements for reporting and visualizations, data models and databases.
- Conducted data analysis, profiling and quality assessment to maintain integrity of business data.
- Worked with Design teams to build self-service reports and establish automated processes for large-scale data analyses.
- Helped resolve issues with data analytics and visual representation to deliver relevant insights to senior business leaders.
- Identified key performance indicators to measure business success.
- Synthesized current business intelligence or trend data to support recommendations for action.
Marketing Manager
Shanghai Newtown Tourism & Technology Group Co., Ltd.
Shanghai, China, Putuo
02.2018 - 02.2021
- Conducting market analysis during project initiation, utilizing data visualization for market forecasting and analysis, and formulating comprehensive management strategies for market development and channel expansion.
- Managing channel development and maintenance, actively participating in project positioning and promotional strategy formulation.
- Assisting the department head in developing marketing plans aligned with company objectives, overseeing their implementation, motivating and leading team members to achieve business targets, and regularly analyzing and summarizing performance.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Handling unexpected events or incidents related to channel management.
- Planned advertising campaigns for online, print and other mediums.
- Collaborated with other departments to coordinate strategic marketing activities.
Education
Associate Degree - Rural Economic Management
Guizhou Normal University
Guizhou, China02.2011
Graduation Certificate - Human Resource Management
Guizhou Normal University
Guizhou, China08.2011
Bachelor of Science - Information Systems And Information Management
University of Electronic Science And Technology
Chengdu, China04.2021
Master of Science - Computer Science
University of Wollongong
Wollongong, NSW01.2022
Master of Science - Information Technology - Data Analysis
University of Technology Sydney
Sydney, NSW01.2023
Skills
- Data Visualization
- Market Analysis
- Data Analysis
- KPI Tracking
- Database management system (MySQL, Oracle, Microsoft SQL Server, PostgreSQL)
- Database Cloud service (AWS RDS、Azure SQL Database、Google Cloud SQL)
- Operational Modelling
- Tableau
- Machine Learning/Deep Learning (Python, C)
- Computer graphics
- Natural language processing
Timeline
Marketing Manager
Shanghai Newtown Tourism & Technology Group Co., Ltd.
02.2018 - 02.2021
Senior Business Intelligence Analyst
Shanghai Newtown Tourism & Technology Group Co., Ltd.
01.2014 - 01.2018
Associate Degree - Rural Economic Management
Guizhou Normal University
Graduation Certificate - Human Resource Management
Guizhou Normal University
Bachelor of Science - Information Systems And Information Management
University of Electronic Science And Technology
Master of Science - Computer Science
University of Wollongong
Master of Science - Information Technology - Data Analysis
University of Technology Sydney
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