Summary
Overview
Work History
Education
Skills
Reference
Timeline
Generic

Maggie Lu

West Melbourne,VIC

Summary

Results-driven marketing professional with a bachelor's degree in marketing and a strong passion for the arts and creativity. Skilled in strategic marketing, content creation, and audience engagement across digital and traditional platforms. Experienced in student engagement and communication. Service-oriented and highly collaborative, with a strong ability to devise and execute marketing campaigns that enhance visibility and participation. Permanent Resident with full working rights and willing to obtain an Employee Working with Children Check.

Overview

9
9
years of professional experience

Work History

PTE Tutor Part-time

Freedom Path Ltd.
Suzhou, Jiangsu
05.2024 - Current
  • Utilized different methods such as audio and visual aids, lectures, demonstrations, or hands-on activities to enhance learning outcomes.
  • Created a positive learning environment that was conducive to student success.
  • Conducted individual tutoring sessions with students to help them improve their academic performance.
  • Developed lesson plans tailored to the needs of each student.

Content Creator

Self-employed
06.2019 - Current
  • Devised tailored content strategies for multiple social platforms, including Facebook, Instagram, and RedNote.
  • Built relationships with influencers who could help promote the brand's message online.
  • Generated ideas for new blog posts or articles based on customer needs and current trends.
  • Researched topics related to the brand's industry to develop original content ideas.
  • Sourced relevant images, graphics, audio files, and video clips for use in digital content.
  • Created compelling visuals to accompany written content.
  • Executed video editing tasks with ByteDance's CapCut tool.

Allocation Analyst

MYER
Melbourne, VIC
01.2022 - 02.2023
  • Maintained accurate records of allocated items, inventory levels, and shipment information.
  • Coordinated activities between departments involved in allocating products across different business units.
  • Monitored data sources such as market trends, customer feedback. to make recommendations for improvements in the product allocation process.
  • Identified areas where optimization could be achieved in terms of cost savings or improved service levels through better management of allocated products.
  • Coordinated with vendors regarding order fulfillment timelines, backorders, returns.
  • Created reports on allocated products, inventory levels, and order status to provide visibility into the supply chain process.

Sales Associate

Bottega Veneta
Melbourne, Victoria
08.2019 - 01.2022
  • Handled Point of Sale systems with precision and speed.
  • Answered incoming telephone calls to provide store, product, and service information.
  • Utilized open-ended questions to understand customer requirements and propose fitting merchandise.
  • Exceeded individual sales targets by consistently using effective cross-selling skills for multiple months in a row. Assisted teammates in achieving store targets.
  • Arranged and organized merchandise and supplies, and identified shrink and damages to maintain the work environment.
  • Conducted comprehensive training for newly hired sales staff on techniques and customer service.

Digital Marketing Associate

Fashion On Top
Melbourne, VIC
08.2016 - 01.2018
  • Developed dynamic digital content optimized for Facebook, Instagram, and RedNote.
  • Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
  • Developed distribution channels for promoting products and special deals.
  • Worked with team to meet project objectives.
  • Business trip to Paris as a fashion buyer.

Education

Master - Construction Practice

Bond University
Gold Coast
04.2019

Bachelor of Business - Marketing

RMIT
Melbourne
11.2017

Skills

  • Digital and traditional marketing strategies
  • Social media marketing and content creation
  • Audience engagement and community outreach
  • Arts administration and creative project coordination
  • Basic design software knowledge (Canva)
  • Email marketing (Mailchimp)
  • Adaptability and problem-solving
  • Strong verbal and written communication
  • Service orientation
  • Intermediate skills using Microsoft Word, Excel, and PowerPoint
  • Stakeholder and student engagement
  • Collaboration and teamwork
  • Good work ethics

Reference

Maria Ko - Store Manager of Bottega Veneta Collins

Provide upon request

Claire Lee - Allocation Analyst at MYER

Provide upon request

Timeline

PTE Tutor Part-time

Freedom Path Ltd.
05.2024 - Current

Allocation Analyst

MYER
01.2022 - 02.2023

Sales Associate

Bottega Veneta
08.2019 - 01.2022

Content Creator

Self-employed
06.2019 - Current

Digital Marketing Associate

Fashion On Top
08.2016 - 01.2018

Master - Construction Practice

Bond University

Bachelor of Business - Marketing

RMIT

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