QUE LAN PHAM
Summary
Dynamic and results-driven marketing professional with proven experience in client strategy, luxury retail activations, and regional campaign execution across Australia and New Zealand. At Christian Dior Couture, I led multi-market client initiatives, managed $500K+ budgets, and consistently exceeded ROI benchmarks by up to 50%. Known for delivering integrable solutions, I align seamlessly with global brand strategies while developing scalable tools that enhance operational efficiency and elevate the client experience. Highly skilled in stakeholder management, influencer collaborations, and executing high-impact events, I thrive in fast-paced environments where adaptability, precision, and client-centric thinking are key.
Overview
6
6
years of professional experience
Work History
Client Development Coordinator
Christian Dior
08.2022 - 03.2025
- Developed and executed tailored client strategies with the client development team to drive loyalty, retention, and lifetime value across key customer segments.
- Responsible for coordinating retail client activations across Australia and New Zealand, and collaborated closely with the APAC team to ensure alignment with global strategies and standards.
- Frequently exceeded the benchmark of achieving the 14x ROI by 30% to 50% contributing directly to market growth and client satisfaction.
- Coordinated and delivered high-impact client events and activations for up to 500 guests, managing a portfolio of 10+ concurrent events with 1–2 month turnaround times.
- Oversaw retail marketing event budgets exceeding $500K annually, ensuring fiscal discipline, accuracy, and optimal ROI.
- Managed and developed 50+ vendor and stakeholder relationships, driving seamless coordination and high execution standards across internal and external team while strategically negotiating pricing and service value to maximize budget efficiency.
- Optimised operations and alignment across the wider retail teams of approximately 500 retail staff, across 10 stores by producing communication materials including run sheets and event briefings.
- Created and implemented a digital boutique service and client gifting guideline to streamline and elevate the client experience across all AU & NZ locations, ensuring consistency and operational efficiency.
- Assisted in managing social media strategy in collaboration with talent/influencers, aligning content and messaging with brand presence and engagement.
Marketing Intern
Foster the Future
09.2021 - 09.2022
- Designing and implementing a digital and social media strategy that effectively articulates and communicates brand identity to targeted audience
- Creating content that is relevant and well – aligned to brand identity to target the engagement of existing and potential consumers (Facebook, Instagram, LinkedIn & Email). Following increased by 17% within the first month and a half
- Collaborating with team in weekly meetings to brainstorm and generate competitive marketing solutions to business objectives
- Contributing to campaign development by understanding key business drivers to optimize initiatives and results achieved
Sales Associate
Christian Dior
11.2020 - 08.2022
- Elevating customer perceived value of the brand and its products by communicating strong brand awareness and product knowledge to the customer
- Building strong interpersonal relationships that offer informative insight into the targeted customer profile
- Delivering valuable solutions via tailored experiences to drive customer satisfaction
- Supporting the team by working collaboratively to facilitate the achievement of common goals
- Monitoring KPIs (conversion rates, UPT, avg$) in order to optimize the generation of sales and revenue
Social Media Coordinator
Johnny Wong’s Dumpling Bar
10.2020 - 02.2021
- Designing and executing social media strategies to develop brand perception and grow a connection with the audience
- Navigating these strategies through a post covid – 19 environment to revive and restore the brand
- Revenue increased by 16% within the 1st month
- Leveraging social media and its tools effectively e.g., Instagram stories, posts, hashtags, and photo/video editing apps to create content and drive brand engagement, awareness, reach and traffic
- Reach increased by 80% within the 1st month
- Engagement increased by 50% within the 1st month
- - Following increased by 10% within the 1st month
- Collaborating with selected influencers that align with the brand to promote recognition and value
Sales Associate
Moncler
02.2019 - 10.2020
- Volunteering to conduct team building exercises to create a positive workplace which saw improved collective performance
- Clienteling through building strong interpersonal relationships with customers, increasing repurchase rate
- Identifying sales trends and predicting sales forecast to assist management with buying efforts
- Liaising with PR agents to increase exposure of the brand within the local market to help increase the success of Moncler’s entry into the Australian market
- Assisting PR events by setting up showroom and sharing and showcasing the product and brand to press
Education
Bachelor of Business - Marketing And Management
University of Technology Sydney
Sydney, NSW09-2022
Skills
- Strategic Client Marketing
Developed tailored strategies to enhance client loyalty, retention, and lifetime value in a luxury retail context - Event Management & Execution
Delivered high-impact activations of up to 500 guests, managing 10 events simultaneously with 1–2 month lead times - Budget Management
Oversaw $500K in annual marketing budgets, ensuring optimal ROI and cost control - Vendor & Stakeholder Relationship Management
Managed 50 partnerships, fostering collaboration and negotiating best-in-class pricing and value - Cross-Functional Collaboration
Seamlessly aligning with APAC teams, global brand standards, and local retail operations
- Process Design & Improvement
Created and implemented client gifting and boutique service guidelines to ensure consistency and efficiency across AU & NZ - Influencer & Talent Partnerships
Led social media activations with influencers, aligning content to brand strategy and enhancing campaign reach - Adaptability & Agility
Thrived under shifting priorities and tight timelines, quickly adapting to last-minute changes without compromising quality - Clear Communication & Stakeholder Alignment
Streamlined execution through briefing documents, run sheets, and alignment with 500 retail staff across 10 stores
Timeline
Client Development Coordinator
Christian Dior
08.2022 - 03.2025
Marketing Intern
Foster the Future
09.2021 - 09.2022
Sales Associate
Christian Dior
11.2020 - 08.2022
Social Media Coordinator
Johnny Wong’s Dumpling Bar
10.2020 - 02.2021
Sales Associate
Moncler
02.2019 - 10.2020
Bachelor of Business - Marketing And Management
University of Technology Sydney