Queenie YU
Melbourne,VIC
Summary
- Accomplished Brand Manager at Novartis Pharma, adept at market analysis and customer segmentation.
- Experienced with creating and implementing comprehensive brand strategies that resonate with target audiences.
- Utilizes consumer insights and market trends to position brands effectively in competitive markets.
- Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging.
- Proficient in using Excel for data analysis and creating presentation slides.
- Be good at communicating with people.
Overview
11
11
years of professional experience
Work History
Brand Manager
Novartis Pharma
07.2014 - 08.2025
- Developed integrated marketing strategies to enhance brand visibility and market share.
- Led cross-functional teams to execute product launches and promotional campaigns.
- Analyzed market trends and competitor activities to refine brand positioning.
- Managed budget allocations for marketing initiatives, optimizing resource utilization.
- Collaborated with sales teams to align branding efforts with sales objectives.
Education
MBA - Marketing
Monash University
Clayton, VIC12-2027
Skills
- Market analysis
- Sales support
- Sales tracking
- Internal communications
- Customer segmentation
- Event coordination
Languages
Chinese
English
Timeline
Brand Manager
Novartis Pharma
07.2014 - 08.2025
MBA - Marketing
Monash University