Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
References
Timeline
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Quynh Anh Ma

| Canley Heights,NSW

Summary

Experienced product manager with 3+ years specialising in driving marketing initiatives and executing impactful campaigns. Demonstrated success in formulating and implementing strategies to enhance brand visibility, elevate customer acquisition, and optimise budgets. Committed to meeting deadlines and collaborating effectively with internal and external stakeholders. Seeking a dynamic role in digital marketing to apply my motivated, analytical, and creative approach, contributing to an innovative organization's success.

Overview

7
7
years of professional experience

Work History

New Clients Acquisition Product Manager

The Bradford Exchange
Parramatta
11.2021 - Current
  • Executed print acquisition campaigns working with a $5 million budget across AUS & NZ market.
  • Oversee all marketing materials are accurate, consistent with the brand and effectively target the desired audience.
  • Collaborated with creative teams, media planners,and external agencies to ensure alignment with marketing strategy.
  • Commercial negotiations for publications and identifying new media channels & opportunities.

Top Achievements:

1. Successfully executed print acquisition campaigns with a notable achievement of driving profit 189% up on budget.

2. Collaborated seamlessly with the creative team and external agencies to ensure the flawless execution of a pivotal campaign. Particularly, during a critical period following the passing of Queen, successfully orchestrated a swift turnaround of all our Queen campaigns within the week after the announcement. This agile response resulted in the highest sales to date, achieving an outstanding 439% return on investment.

3. Revamped media strategies through collaboration, research, and identifying better channels, leading to the highest sales in the past three years.

Clients Promotion Marketing Coordinator

The Bradford Exchange
Parramatta
02.2020 - 11.2021
  • Implemented data driven campaigns across Australia and New Zealand.
  • Ensured all material is correct and sent to external partners by agreed upon deadlines.
  • Assisted in administrative roles such as invoicing, reporting and data analysis.
  • Developed strong skills in Microsoft Office (Word, Excel, PowerPoint)

Top Achievement:

- One of the first people worldwide to trial a new system. Proficiently trained the Australian office staff. Provided support and feedback to international markets, contributing to worldwide success.

Legal Paralegal

Watson Stafford Zipkis
Fairfield , 2166
07.2017 - 02.2020
  • Execution of property purchase files and transfers of title
  • Preparation of settlement terms and ensuring all documents are ready for settlement in readiness for
  • Finalisation of contracts for sale.

Top Achievement:

  • Successfully facilitated and settled over 50 property purchases contracts, demonstrating exceptional proficiency and efficiency in conveyance processes and contributing to client satisfaction.

Business Banking Contact Associate

Commonwealth Bank Of Australia
Sydney Olympic Park
02.2017 - 06.2017
  • Assisted business merchants with their terminals through inbound calls.
  • Provided invaluable support to frontline relationship managers, business and private banking teams.
  • Acted as the first point of contact for business and private banking customers, support customers by understanding and identifying their issues through inbound calls.
  • Achieved daily, weekly and monthly KPI's: included call quality, time and adherence assessments.
  • Handled escalations/customer complaints.

Top Achievement:

  • Selected to be in charge of coaching and development of new staff for 4-6 weeks before they officially joined the team and taking calls unsupervised.

Education

Bachelor of Business - Major in Marketing

Macquarie University
Macquarie Park, NSW
04-2019

Skills

Professional Skills:

  • A/B Testing, audience segmentation
  • Print Media
  • Google Analytics
  • Communication
  • Creativity
  • Critical/Analytical Thinking
  • Leadership
  • Teamwork
  • Time Management

Technical Skills:

  • Microsoft Word, Excel, Powerpoint
  • Adobe Acrobat Reader
  • Canva

Languages

English
Professional
Vietnamese
Native/ Bilingual

Accomplishments

Udemy - Adobe InDesign CC Essentials Training Course In Progress

Skillshop - Google Analytics Certification February 2024

Udemy - Digital Marketing: Complete Digital Marketing In Progress

References

References available upon request.

Timeline

New Clients Acquisition Product Manager

The Bradford Exchange
11.2021 - Current

Clients Promotion Marketing Coordinator

The Bradford Exchange
02.2020 - 11.2021

Legal Paralegal

Watson Stafford Zipkis
07.2017 - 02.2020

Business Banking Contact Associate

Commonwealth Bank Of Australia
02.2017 - 06.2017

Bachelor of Business - Major in Marketing

Macquarie University
Quynh Anh Ma