Quynh Anh (Keira) Vo
Marsfield, Sydney,NSW
Summary
A high-performing communication activist with more than 2 years of experience growing client bases via strategic communications and public relations. Works with major corporate stakeholders to identify and address public, media and promotional needs. Delivers high-impact, dynamic programs with solid experience in networking, event management and crisis management. Adept at creating and implementing effective communication strategies and collaborative and committed to nurturing relationships with stakeholders, media and clients.
Overview
4
4
years of professional experience
Work History
Corporate Communication Executive
L'Oreal
04.2021 - 04.2023
- Fostered positive relationships with 120 key business journalists in beauty, national and trade publications.
- Wrote 50+ engaging and successful press releases to control information and public opinion.
- Established an effective issue management process to proactively address potential risks or challenges.
- Championed diversity and inclusion initiatives through targeted internal and external messaging campaigns.
- Coordinated global communications efforts across multiple regions, ensuring consistency in messaging and delivery.
- Elevated corporate and 14 brands visibility by developing and executing strategic corporate communications plans.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Managed editorial calendars and rescheduled PR events and meetings.
- Collaborated with cross-functional teams to successfully launch new products and services.
- Gained extensive knowledge in data entry, analysis and reporting.
- Enhanced and influenced corporate culture by designing comprehensive employee engagement programs.
- Proved successful working within tight deadlines and a fast-paced environment.
- Learned and adapted quickly to new technology and software applications.
Digital Content & Social Media Assistant
RMIT University Marketing Department
03.2020 - 07.2020
- Crafted and implemented strategies to increase search visibility and website traffic.
- Maintained company's online social presence and created branded communications for social media campaigns.
- Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.
- Coordinated with public relations teams during crisis communications situations, ensuring accurate messaging across all digital platforms.
- Created content strategies for digital media.
- Researched, analyzed, tracked and capitalized on emerging industry trends to boost campaign performance.
- Managed Facebook, Instagram and TikTok content to keep brand messages consistent.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Measured and reported the results of marketing initiatives.
Social Media Content Creator
RMIT University Marketing Department
08.2020 - 08.2021
- Analyzed social media data to identify trends and optimize future content strategies for better results.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Researched and wrote news stories, articles and reviews for online publications.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Implemented strategies and tactics to grow followers on social media channels.
- Develop original content through social listening and independent sources.
Vice President
RMIT Mass Media Club
01.2020 - 01.2021
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Created succession plans to provide continuity of operations during leadership transitions.
- Motivated and sustained members emotional and mental health
- Communicated and convinced the support and collaboration from external departments
- Fostered administration structure
Founder & Project Leader
MASSHION - Environmental Fashion Contest
03.2019 - 11.2020
- Demonstrated leadership skills in managing projects from concept to completion and creativity and resourcefulness through the development of innovative solutions.
- Streamlined event planning processes by implementing efficient project management strategies.
- Produced successful fundraising events that benefited local charities while also serving as a positive reflection on the organization''s brand image.
- Identified issues, analyzed information and provided solutions to problems.
- Convinced and collaborated with 02 mentors and 05 sponsors with a total of 90 million VND in-cash and in-kind sponsorship.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Ensured smooth transitions between program elements at live events through effective stage management techniques.
- Trained and supervised event staff to complete tasks on time.
- Created detailed timelines and budgets for events to meet all deadlines.
- Established relationships with key stakeholders, fostering long-term partnerships for future collaborations.
- Monitored and controlled event expenditures to meet budgets.
Education
Master of Arts - Master of Creative Industries
Macquarie University
Sydney, NSW07.2025
Bachelor of Arts - Bachelor of Professional Communication
RMIT University
Saigon South, Vietnam02.2022
Skills
- Accreditation in Public Relations (APR)
- Social media coordination
- Content Development
- Corporate Communications
- Event Publicity
- Reputation Management
- Press releases
- Media Relations
- Social Media Strategy
- Public Speaking
- Crisis Management
- Thought leadership
Timeline
Corporate Communication Executive
L'Oreal
04.2021 - 04.2023
Social Media Content Creator
RMIT University Marketing Department
08.2020 - 08.2021
Digital Content & Social Media Assistant
RMIT University Marketing Department
03.2020 - 07.2020
Vice President
RMIT Mass Media Club
01.2020 - 01.2021
Founder & Project Leader
MASSHION - Environmental Fashion Contest
03.2019 - 11.2020
Master of Arts - Master of Creative Industries
Macquarie University
Bachelor of Arts - Bachelor of Professional Communication
RMIT University
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