Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rachael Betts - Bray

Hope Island

Summary

Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.

Overview

19
19
years of professional experience

Work History

Creative Director

TenrAI Digital
04.2023 - 11.2023
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
  • Streamlined creative processes for improved efficiency and team productivity.
  • Increased client satisfaction by delivering tailored design solutions that exceeded expectations.
  • Collaborated with stakeholders to define project vision and ensure alignment with business goals.
  • Implemented data-driven design strategies, resulting in more effective marketing materials.
  • Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
  • Developed comprehensive style guides to maintain brand consistency across all channels.
  • Drove innovation by staying current on industry trends and incorporating new ideas into design work.
  • Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.

Boutique Owner - Miss Mojo

Rachael Bray
03.2016 - 03.2021
  • Increased boutique sales by implementing effective visual merchandising strategies and regularly updating product displays.
  • Streamlined inventory management for better organization and reduced stock discrepancies through meticulous recordkeeping.
  • Improved customer satisfaction with personalized styling consultations and attentive service, fostering repeat business.
  • Managed financial operations of the boutique, ensuring accurate bookkeeping and timely payment processing to maintain profitability.
  • Developed successful marketing campaigns to drive store traffic, utilizing both digital platforms and local community events.
  • Built a loyal customer base through engaging social media content, regular email newsletters, and exclusive promotions.
  • Enhanced employee performance by providing ongoing training on product knowledge, sales tactics, and customer service skills.
  • Monitored sales data to identify trends, optimize pricing strategy, and make informed decisions for future inventory purchases.
  • Organized special events to attract new customers including trunk shows, designer meet-and-greets, and seasonal launch parties.

Private Nanny & Personal Assistant

Michael Bray
11.2004 - 11.2014
  • Enhanced children''s emotional well-being by providing consistent and nurturing care.
  • Implemented daily routines for optimal child development and created a structured environment.
  • Encouraged social interactions through playdates, group outings, and community events.
  • Assisted with homework and school projects, fostering a love for learning in the children.
  • Promoted healthy eating habits by preparing nutritious meals and snacks on a daily basis.
  • Managed medical appointments, ensuring regular check-ups and vaccinations were up-to-date for each child.
  • Provided safe transportation to and from school, extracurricular activities, and other events.
  • Established clear expectations for behavior, setting boundaries to create a respectful atmosphere within the home.
  • Developed strong relationships with parents, maintaining open communication about each child''s progress and needs.
  • Supported emotional growth by helping children navigate conflicts with empathy and understanding while teaching problem-solving skills.
  • Coordinated schedules between multiple families when working as a nanny share provider to ensure seamless childcare transitions throughout the week.
  • Oversaw household duties such as light housekeeping tasks or running errands when required.
  • Prepared healthy, age-appropriate snacks and meals.
  • Conducted regular safety checks and maintained a clean, hazard-free environment for the children at all times.
  • Engaged with children on individual basis to build positive relationships.
  • Identified warning signs of emotional and developmental problems in children.
  • Maintained confidentiality and discretion while handling sensitive information relevant to company operations.
  • Managed travel arrangements including flights, accommodations, and itineraries for smooth business trips.
  • Coordinated events and functions with attention to detail ensuring successful execution.
  • Contributed to a positive work environment through professional demeanor and strong interpersonal skills.
  • Monitored expenses closely, maintaining an organized filing system for easy access to financial records.
  • Aided executive in personal tasks such as scheduling appointments or running errands when needed.
  • Managed complex calendar coordination across multiple time zones for seamless meeting scheduling.
  • Displayed absolute discretion at handling confidential information.

Media Manager / Graphic Designer /Assistant Operations Manager

Queensland Skydive
02.2009 - 04.2010
  • Increased brand visibility by developing and executing strategic media plans across various platforms.
  • Managed budgets for all media campaigns, ensuring optimal allocation of resources and costefficiency.
  • Collaborated with creative teams to produce engaging content tailored to target demographics.
  • Negotiated favorable advertising rates with media vendors, resulting in lower costs and increased ad placements.
  • Implemented innovative targeting techniques to reach niche markets and increase overall audience engagement.
  • Oversaw day-to-day management of multiple client accounts, ensuring seamless communication and timely delivery of projects.
  • Drove successful product launches through targeted media buys and carefully crafted promotional messaging.
  • Managed company social media pages and increased social media presence, monitoring user engagement.

Education

Diploma of Arts - Commercial Arts, Graphic Design, Web Design

CATC Commercial Arts Training College
Brisbane
06.2013

Graduate Certificate - Contemporary Ceramics Teacher

Duncan Ceramics
USA
05.2002

Skills

  • Vendor negotiation
  • Cross-Functional Collaboration
  • Media industry expertise
  • Project management expertise
  • Project Management
  • Deadline-oriented
  • Design understanding
  • Typography Expertise
  • Task Prioritization
  • Organizational Skills

Timeline

Creative Director

TenrAI Digital
04.2023 - 11.2023

Boutique Owner - Miss Mojo

Rachael Bray
03.2016 - 03.2021

Media Manager / Graphic Designer /Assistant Operations Manager

Queensland Skydive
02.2009 - 04.2010

Private Nanny & Personal Assistant

Michael Bray
11.2004 - 11.2014

Diploma of Arts - Commercial Arts, Graphic Design, Web Design

CATC Commercial Arts Training College

Graduate Certificate - Contemporary Ceramics Teacher

Duncan Ceramics

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Rachael Betts - Bray