Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Websites
Timeline
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Rachael Burling

Sydney,NSW

Summary

Sales leader with proven success at Spenda Ltd, achieving over $7M in revenue growth through strategic partnerships and innovative sales strategies. Expertise in fintech lending and client relationship management, with a strong focus on pipeline forecasting and team leadership. Consistently delivers exceptional results while fostering long-term client engagement.

Overview

13
13
years of professional experience

Work History

Head of Sales & Distribution

Spenda Ltd
Sydney, NSW
02.2020 - Current
  • Role Overview: Led the national sales strategy and channel partner development for a FinTech platform offering virtual trade finance, digital lending, and payments.
  • Key Achievements:
  • Built scalable partner network (brokers, accountants, referral partners) generating 75%+ of new business pipeline, solidifying long-term relationships.
  • Contributed over $7M in revenue growth from new product launches.
  • Generated $5M+ annually from invoice finance portfolio with sustained growth & high client retention.
  • Facilitated over $80M in working capital funding for clients.
  • Implemented structured sales forecasting and CRM analytics, improving forecast accuracy by 30-40%.
  • Cultivated strong relationships with product and compliance teams to align go-to-market strategy.
  • Engaged with potential clients, investors, and partners at industry events, building key relationships for pipeline development.

Head of Sales & Relationships NSW

Apricity Finance Pty Ltd
, NSW
03.2019 - 02.2020
  • Role Overview: Responsible for managing the lending portfolio and referral channels across New South Wales, with a focus on building and maintaining key strategic partnerships.
  • Key Achievements:
  • Managed NSW lending portfolio and referral channels.
  • Led deal structuring and negotiations with strategic partners, fostering robust alliances.
  • Delivered $2.5M in funded facilities within 12 months.
  • Boosted lead quality by 25% through stronger partner engagement and relationship management.
  • Elevated brand presence through speaking roles at industry events.

Business Manager

The Invoice Market (TIM)
04.2018 - 03.2019
  • Role Overview: Originated and managed lending solutions for Small and Medium-sized Enterprises (SMEs), with a focus on developing broker and channel partner relationships.
  • Key Achievements:
  • Originated lending solutions for SMEs across diverse sectors.
  • Drove broker and channel partner relationships, ensuring consistent deal flow.
  • Managed over $10M in SME lending volume.

State Manager – NSW & QLD

Thorn Business Finance
, NSW & QLD
05.2017 - 04.2018
  • Role Overview: Managed regional sales operations across New South Wales and Queensland for trade and debtor finance products.
  • Key Achievements:
  • Achieved 130% of sales target within six months.
  • Generated $3M+ in annual lending across trade and debtor finance.
  • Boosted team engagement as Leadership Culture Manager, fostering positive internal relationships.

New Business Development Manager

CML Group Ltd
09.2012 - 05.2017
  • Role Overview: Developed new business pipelines and executed sector-based sales programs to expand the loan book across key industries.
  • Key Achievements:
  • Scaled the loan book from $8M to $60M.
  • Consistently ranked top 10% for deal size and retention, driven by strong client relationships.
  • Lifted lead generation by 40% through targeted outreach.

Education

BSc - Communication and Media Studies

Brunel University
West London
01.2001

Skills

  • Executive Sales Strategy & Revenue Growth
  • Fintech Lending, Payments & Embedded Finance
  • Strategic Partnership & Client Relationship Management
  • Pipeline Management & Forecasting
  • Regulatory Compliance & Risk Mitigation
  • Team Leadership & Enablement
  • Cross-Functional Collaboration
  • CRM Systems & Sales Reporting

Hobbies and Interests

Passionate about maintaining an active lifestyle through regular exercise, particularly running., I thrive in social settings, often initiating and nurturing connections within my friendship groups., I also enjoy leading a monthly book club, fostering engaging discussions and a sense of community.

Timeline

Head of Sales & Distribution

Spenda Ltd
02.2020 - Current

Head of Sales & Relationships NSW

Apricity Finance Pty Ltd
03.2019 - 02.2020

Business Manager

The Invoice Market (TIM)
04.2018 - 03.2019

State Manager – NSW & QLD

Thorn Business Finance
05.2017 - 04.2018

New Business Development Manager

CML Group Ltd
09.2012 - 05.2017

BSc - Communication and Media Studies

Brunel University

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Rachael Burling