Rachael Dempsey

• Developed and implemented PR/ influencer strategy aligned with marketing objectives
• Managed all influencer campaigns, including talent briefs
• Managed all talent for events
• Budget management
• Assist edwith planning store launches and in-store activations
• Supported key brand moments with talent recommendations
• Monitor influencer programs including reporting and recommendations
• Co-ordinated and facilitated talent shoots

• Developed & implemented strategic, PR & marketing strategies.
• Strategized yearly influencer activity, including special events, brand moments, monthly send outs and mailers.
• Oversaw global PR Budgets.
• Analyzed and reported on all campaign activity.
• Identified online influencers that align with brand and messaging.
• Developed and managed content calendars and marketing calendars to develop timely and relevant activity.
• Campaign management end to end including attending campaign shoots.
• Contract and negotiation skills
• Sample management including facilitating loan requests for talent & media

Achievements

• Successful launch into the UK market including facilitating brand moments and events
• Launched Forever New Curve instagram
• Worked on successful brand partnership with charity Dress for Success on our annual "Give With Grace" campaign to drive awareness.
• Increased diversity in talent

• Responsible for planning and contributing to global PR strategy
• Built and maintained relationships with key influencers
• Co-ordinated interviews and photo opportunities
• Monitored media coverage and campaign evaluation
• Co-ordinated send outs of monthly mailers and monitered coverage

• Responsible for driving growth across marketplaces such as the Iconic, Myer as well as international websites.
• IdentifIed marketing opportunities that align with internal marketing calendar.
• Facilitated marketing collateral needed for third parties.
• Managed product uploads.
• Sample management.
• Assisted with the onboarding of new marketplaces.
• Delivered administrative support services to improve marketing efforts.

• Answered high level of incoming calls and provided highest level of professionalism and knowledgeable service to customers.
• Addressed inquiries, resolved customer issues and managed customer relations.
• Engaged actively with callers, confirming or clarifying information and diffusing anger.
• Offered resolutions to de-escalate calls and solve customer issues.
• Followed policies and procedures to meet or exceed established performance requirements.

• Responsible for a team of 10.
• Rostering and responsible for ongoing training of team members.
• Reporting on weekly trade and identifying ways to increase KPIS.
• Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
• Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
• Established store tactics and strategies to achieve operational performance and sales goals.
• Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
• Monitored employee performance and identified performance gaps for corrective action.