Summary
Overview
Work History
Education
Skills
Timeline
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RACHAEL HURLEY

Long Jetty

Summary

Passionate about early childhood development and youth empowerment, with 2 years of experience in early childhood education in Ireland. Strong communication skills, deep understanding of safeguarding, and proven ability to build rapport with young people of all ages and backgrounds. Over 10 years in the charity sector in fundraising and marketing, with expertise in smart business decision-making and providing premium customer service for donors/customers. Natural multi-tasker with high attention to detail, accustomed to fast-paced environments with tight deadlines. Organized and dependable, excelling at managing multiple priorities with a positive attitude.

Overview

13
13
years of professional experience

Work History

Regular Giving Executive

Children's Cancer Institute
03.2018 - 03.2023
  • Children's Cancer Institute is a not-for-profit research organisation dedicated to curing childhood cancer.
  • My role Involved me managing customers who gave to the charity on a monthly basis - approximately 6,000 customers.
  • Developed and managed strategies to acquire/reactivate, value manage and retain CCI’s monthly giving base.
  • Managed our acquisition and retention campaigns from concept creation to creative management, data analysis and budget planning.
  • Worked closely with our in-house customer services team to ensure all campaign related queries, feedback and donations were dealt with to the highest standard possible, giving each customer the most positive donor experience, in turn increasing our donor lifetime value and ROI.
  • Data analysis and business decision making for the regular giving campaign was also a large component of my work at CCI. By working closely with our data team, I was able to build bespoke reports which allowed us to monitor ongoing results and insights, in turn allowing us to make the best decisions for our donors and strategy.


Direct Marketing Officer

Trócaire
03.2017 - 01.2018
  • Trócaire is the overseas development agency of the Catholic Church in Ireland.
  • At Trócaire I was responsible for the execution of the Regular Giving and Taxback campaigns for the Fundraising & Marketing department.
  • Both campaigns I managed exceeded their combined income target of €6.3m for the FY 2017.


Individual Giving Officer

GOAL Global
03.2016 - 03.2017
  • GOAL Global is an Irish non-governmental organisation devoted to assisting the poorest of the poor in over 20 countries globally
  • At Goal I was responsible for the execution of the direct marketing programme for the fundraising department for GOAL
  • Grew email contact base by 1700 in 2016 using off-line and digital recruitment


Direct Marketing Associate

Irish Cancer Society
02.2013 - 03.2016
  • The Irish Cancer Society is the national charity in the Republic of Ireland dedicated to eliminating cancer as a major health problem, and improving the lives of those living with cancer
  • I played a crucial part of the fundraising team by assisting with planning, executing and analysing the regular giving, direct mail and legacy programmes


Supporter Services Intern

Irish Cancer Society
09.2012 - 01.2013
  • Customer service and telephone queries for our donors and supporters
  • Assisted with the fulfilment of orders for fundraising campaigns
  • Data entry of supporter information.

Childcare Worker

Links Childcare
07.2010 - 08.2012
  • Planned and implemented age-appropriate activities to support children's physical, emotional, and cognitive development.
  • Provided attentive and nurturing care for children aged 6months to 4 years, ensuring a safe and stimulating environment.
  • Supported daily routines including feeding, toileting, dressing, and naptime.
  • Promoted positive behaviour through encouragement, praise, and consistent boundaries


Education

Masters - International Relations

St. Patricks College
2012

B.A. - Humanities

2008

Skills

  • Over 10 years of delivering exceptional customer service
  • Behaviour and emotional support
  • Activity planning and facilitation
  • Strong communication skills
  • Teamwork and multi-agency collaboration
  • Excellent interpersonal & relationship building skills
  • Exceptional written & verbal communication
  • Detail-oriented, with strong organisational, analytical, and planning skills
  • Strong negotiation & problem-solving skills
  • Excellent experience in all Microsoft Office suites
  • Innovative & Strategic mindset

Timeline

Regular Giving Executive

Children's Cancer Institute
03.2018 - 03.2023

Direct Marketing Officer

Trócaire
03.2017 - 01.2018

Individual Giving Officer

GOAL Global
03.2016 - 03.2017

Direct Marketing Associate

Irish Cancer Society
02.2013 - 03.2016

Supporter Services Intern

Irish Cancer Society
09.2012 - 01.2013

Childcare Worker

Links Childcare
07.2010 - 08.2012

B.A. - Humanities

Masters - International Relations

St. Patricks College

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RACHAEL HURLEY