Rachael Stein

Responsible for designing and developing a portfolio of new digital and omni-channel products across OnePass and Wesfarmer brands (Kmart, Target, Bunnings, Officeworks, Catch, Priceline).

• Designed and implemented a new click-and-collect product for all Wesfarmers brands, aiming to reduce operating costs
• This decreased overall operating (fulfilment) costs by ~7% in 6 months
• Created a new extended returns policy product for all Wesfarmers brands to boost membership growth and member spending
• This led to a 13% increase in spending by members who used this product
• Identified and developed a fraud prevention solution for members who were misusing the free delivery product, thereby improving profitability of the product by 11% across all Wesfarmers brands
• Ongoing management and negotiation across Wesfarmers brands encompassing management of go to market, compliance and legal teams
• Strategy and roadmap planning across a portfolio of technical teams including data, mobile, and experiences.

Responsible for sourcing, testing and implementing new opportunities for 7-Eleven to expand their commercial portfolio through building, partnering, or acquiring new ventures of significant commercial value.

• Managed the innovation pipeline for new concept development and implemented a business validation framework, increasing new product speed to market by 65%
• Designed an end-to-end customer experience, commercial, and operating model for unmanned stores, reducing the operating costs of a typical retail store by 33%
• The process included pretotyping, piloting, business casing, and scaling phases of the project
• Led the end-to-end design of the e-Commerce experience and operating model, which has now evolved into a commercial business unit for the company
• This also included pretotyping, piloting, business casing, and scaling phases of the project
• Continuously sourced an early-stage acquisitions pipeline for 7-Eleven
• Including supporting the acquisition of an e-commerce middleware provider through the due diligence and early contractual phase
• Ongoing sourcing, management and contractual negotiation with new partners and vendors.

Responsible for leading research across South East Asia on venture and private equity investments.

• Dissertation: ‘Factors that influence successful technology investments in developing nations.'

Responsible for supporting growth and market strategy projects for small-cap technology and telecommunication businesses in Australia.

• Managed the delivery of a product growth strategy for a geospatial mapping firm, resulting in 11% organic growth over the first 18 months
• This was accomplished through market, customer, and product positioning research
• Conducted market research into the structure and competition of the communications industry to support the client's strategic growth plan
• Developed models to support growth target planning.

Responsible for developing a suite of digital marketing products and services for various fitness franchises.

• Developed a set of digital services to help clients expand their businesses
• These include performance marketing products, CRM management tools, and business intelligence reporting on franchise performance
• Led negotiations with a Business Intelligence software company for a partnership
• This increased clients' lifetime value by 38% and expanded the customer base into three new geographic territories
• Managed a cross-functional team in sales, marketing, design, engineering, and operations using Agile delivery methods.