Rachel Cavill

• End to End engaging growth promotion, creating traditional and digital assets in collaboration with ISUZU stakeholder. The promotion included travel logistics and with collaboration with legal to create T&C.
• Collaboration with global team located in Nashville, Tennessee to create compelling social media content. This extends to providing assistance for the Fleetguard website, in areas of the catalogue team and building technical pages.
• Fleetguard brand awareness campaigns. Project Manged both Fleetguard Stands at the Brisbane Truck Show 2023 and PACCAR Trucks 2024, exhibition stand rebranding, coordinating day to day events and the company sponsored dinner function. A high upturn in sales and a well received outcome from Business Managers, supported by Mitch Smith - SPAC National Sales Manager and mentored by Kim Victoria - APAC Marketing Manger.
• Executing SEO and UX design creative email marketing campaigns with click through rate of 40%. The ability to analyse customer trends using metrics, access, address and implement.
• Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
• Advanced competency in Adobe Creative Suite, Canva, AI , Salesforce, Pardot to design promotional materials, search engine marketing advertisements and mobile advertisements. Specialising in Photoshop and Pardot.
• Diligently tracked and reported on marketing campaign responses.

Manage social media communication campaigns across all platforms. Providing a solid increase of

sales by 20% and holding a return business of 80%. Marketing direction strategy of promoting

quality service and products for all demographic clientele, with forward budget planning and

future monitoring.

• Developed advertisement campaigns both paid and organic; increased lead generation by 20%. While providing a wider exposure in the Eastern Melbourne Suburbs.
• Created an integrated appointment system and store, uploading and maintaining products.
• Copywriter of digital communication.
• Achievements: Up to date in marketing algorithms and current trends in all areas of traditional and digital communication methods.

Complete rebranding of two sister companies corporate identity including company logo, website,

social media platform, and business documents. Focusing on relevant companies' ethos of quality

service with quality products.

• Generated a full product range technical catalogue for both companies, with diligence in sourced technical data and professional photography.
• Coordinated representation of Ellerslie Hop Pty Ltd in an interstate exhibition Food Pro Australia (Adelaide & Melbourne). Scope of work including full design of the exhibition stand, project managing external construction and logistics associated with event planning.
• Executed marketing events, such as attending after-hours customer promoting product events such as the annual farm tour of Ellerslie Estate, Maree. Demonstrating knowledge of product and family based values.
• Processing of incoming and out going sales orders.
• Achievements: Created two websites using HTML, CCS and Adobe Suite. Focusing on responsive design for stronger UX, copywriting creating a professional company voice.
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Collection, registering and distribution of mail. Assisting the accounts department with

accounts receivable, debt collection, banking, statement distribution, make calls to follow up

invoices, filing, etc. General PA where needed.

• Reception with high volume switch board.
• Undertaken all design work including company motivation posters and product related technical data.
• Coordinated company work functions and social gatherings in order to create a positive work environment and connecting departments.

Photography of over 500 products in lighting products, with the details of reflected surface

and cataloguing process.

• Concept to finish artwork, with focus on clean design for optimal product description for technical information delivery.
• Self motivated time frame work process.
• Data Collection of product information for mouldable departments.