Rachel Cavill

• Executed end-to-end growth promotions, collaborating with ISUZU stakeholders on traditional and digital assets. Coordinated travel logistics and partnered with legal to establish terms and conditions.
• Collaborated with global team in Nashville to develop engaging social media content.
• Provided support for Fleetguard website, enhancing catalogue sections and technical pages.
• Managed Fleetguard brand awareness campaigns, overseeing exhibition stands at Brisbane Truck Show 2023 and PACCAR Trucks 2024.
• Orchestrated day-to-day event operations and company-sponsored dinner functions, resulting in increased sales.
• Developed creative email marketing campaigns with a click-through rate of 40%, analyzing customer trends using metrics.
• Coordinated marketing campaigns to enhance brand awareness and engagement. Developed content for social media platforms to drive audience interaction.
• Managed email marketing efforts to inform customers about new products.
• Collaborated with design teams to create marketing materials and collateral.
• Conducted market research to identify trends and customer preferences.
• Maintained industry trend awareness to enhance digital marketing strategies.

Manage social media communication campaigns across all platforms. Providing a solid increase of

sales by 20% and holding a return business of 80%. Marketing direction strategy of promoting

quality service and products for all demographic clientele, with forward budget planning and

future monitoring.

• Developed advertisement campaigns both paid and organic; increased lead generation by 20%. While providing a wider exposure in the Eastern Melbourne Suburbs.
• Created an integrated appointment system and store, uploading and maintaining products.
• Copywriter of digital communication.
• Achievements: Up to date in marketing algorithms and current trends in all areas of traditional and digital communication methods.

Complete rebranding of two sister companies corporate identity including company logo, website,

social media platform, and business documents. Focusing on relevant companies' ethos of quality

service with quality products.

• Generated a full product range technical catalogue for both companies, with diligence in sourced technical data and professional photography.
• Coordinated representation of Ellerslie Hop Pty Ltd in an interstate exhibition Food Pro Australia (Adelaide & Melbourne). Scope of work including full design of the exhibition stand, project managing external construction and logistics associated with event planning.
• Executed marketing events, such as attending after-hours customer promoting product events such as the annual farm tour of Ellerslie Estate, Maree. Demonstrating knowledge of product and family based values.
• Processing of incoming and out going sales orders.
• Achievements: Created two websites using HTML, CCS and Adobe Suite. Focusing on responsive design for stronger UX, copywriting creating a professional company voice.
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Collection, registering and distribution of mail. Assisting the accounts department with

accounts receivable, debt collection, banking, statement distribution, make calls to follow up

invoices, filing, etc. General PA where needed.

• Reception with high volume switch board.
• Undertaken all design work including company motivation posters and product related technical data.
• Coordinated company work functions and social gatherings in order to create a positive work environment and connecting departments.

Photography of over 500 products in lighting products, with the details of reflected surface

and cataloguing process.

• Concept to finish artwork, with focus on clean design for optimal product description for technical information delivery.
• Self motivated time frame work process.
• Data Collection of product information for mouldable departments.