Rachel Claxton

This role is responsible for the design and production of all Marketing for the promotion of the brand across all media channels, digital, stores and internal/external communications.

• Develop seasonal digital marketing plans in conjunction with the Managing Director Sussan and Digital Manager (where relevant) to drive sales and conversion.

• Manage strategic PR opportunities with PR agency, including development of relationships with key media, influencers and social media.

• Oversee execution of PR events including seasonal PR launches, communications, ensuring all aspects of events are on brand and approved by the Managing Director.

• Lead & Manage social content strategy & execution.

• Design of any creative elements for the site ensuring they are on brand.

• Work effectively with all departments maintaining open communication on branding requests, e.g.: packaging, labelling, invites, websites, emails.

• Manage the design and execution of all advertising and creative material.

• In conjunction with the National VM Manager where relevant, manage the Visual Merchandise process developing timings for despatch for each window installation and sign off retouching for all printing.

• Effective management and co-ordination of all advertising and marketing photography.

• Negotiate the best rates with all suppliers for the shoot including working with agents

• Management of shoot budget and reconciliation post shoot.

• Ensure all content captured is fit for purpose (motion or stills) and aligns with marketing brief presented to creative agency

•Lead the VIP & CRM strategy across the Brand including all implementation and execution

• Drive the Sussan VIP program campaigns and VIP customer communication.

• Manage Marketing budget, track/submit all department invoices and monitor expenses

• Company Overview: Translating brand elements into plans and go-to-market strategies
• Analyse brand positioning and consumer insights
• Monitor market trends, research consumer markets and competitors' activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand direction, choices and tactics
• Lead a team to success through development and innovation
• Translating brand elements into plans and go-to-market strategies

• Develop advertisements with impactful messages to stimulate engagement and reach target audiences
• Coordinate with social media, public relations and other teams to execute product introductions
• Partner with graphics team to prepare, design, implement and measure success of campaigns
• Maintain high level of understanding of industry standards and trends
• Write engaging and successful marketing, advertising and website copy
• Manage company standards for all marketing collateral and oversee consistent application
• Identified appropriate marketing channels and target customers for campaigns
• Brief weekly, monthly and seasonal campaign assets
• Ensure teams are across product drops & changes
• Engage with retail centres to identify and execute additional LAM opportunities

• Coordinate television, catalogue and campaign shoots, including international shoots
• Manage the e-comm photography process to ensure imagery was captured in a timely manner and product was available online
• Work with the Media Agency to book media that was appropriate for the customer and the business strategy
• Lead media campaigns by setting and monitoring the television, press, radio and email cadence
• Managed workflow between staff, coordinating documents, planning and creative material distribution
• Utilised market trends and target audience statistics to effectively and appropriately market products
• Delivered campaigns to plan, on time, on-budget and on-brand

• Collaborated with external creative agencies to produce and distribute marketing materials
• Managed the full life cycle of the apparel marketing campaigns on a week basis, however at times this extended to overseeing the home side of the business as well
• Worked alongside the Marketing Manager to write all necessary task briefs
• Managed the Social Media channels for all apparel content
• Managed the Fashion Ambassadors to coordinate compelling and relevant content
• Managed the development of all collateral, from concept through layout, production, photography, approval and final art

• Collaborated with merchandise to plan campaigns
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
• Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes
• Assisted with the development and roll-out of a new Pharmacy group, including the development of 12 national catalogues
• Completion of InDesign essentials training, allowing me to develop and design customised artwork for suppliers
• Organised 3 annual functions, attended to by over 200 representatives nationally
• Collated 27 national catalogues per calendar year (over 1.2 million copies distributed)
• Creation of promotional briefs and mud maps, including images and copy
• Manage the schedule and distribution of national trade marketing emails to over 4000 recipients
• Created a bi-monthly, online magazine using Adobe Photos