Rachel Longoen
Footscray,VIC
Summary
Versatile Marketing Specialist and former Strategic Planner with experience in brand communication, digital campaigns, and media strategy. I’ve led integrated campaigns across Meta, Google Ads, EDMs, and influencer channels, spanning both ATL and BTL. My work is grounded in insights and competitor analysis to guide strategic decisions. I’m now transitioning into media, bringing a hands-on, data-driven approach to campaign planning. I’m excited to grow in a fast-paced, media-focused environment.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
Krubpom Group
Melbourne, Victoria
08.2023 - Current
- Analysed consumer behaviour and market trends to develop effective campaigns.
- Executed integrated marketing across paid, owned, and earned channels for DoDee Paidang, Khaosan Lane, and Ta-Ke Don.
- Managed Meta, Google Ads, influencers, and EDMs to boost traffic, engagement, and loyalty.
- Compiled monthly performance reports, and proposed new initiatives.
- Aligned in-store experiences with marketing strategies through close collaboration with operations teams.
- Led cross-functional teams to produce digital content, in-store assets, and seasonal promotions.
- Directed content creators and designers to deliver assets aligned with the marketing calendar.
Strategic Planner
Hakuhodo Bangkok
Bangkok, Thailand
06.2021 - 09.2025
- Created a communication strategy for clients under Ajinomoto and Brand's Suntory supplement.
- Conducted market research to identify trends and customer needs.
- Developed communication strategies for existing products, services and new product launches for clients.
Marketing Specialist
Thai Tide
Footscray, Victoria
08.2022 - 07.2023
- Developed marketing strategies for restaurant with new concept and new dishes.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Organised promotional events to increase brand awareness and customer engagement.
Strategic Planner
Rabbit's Tale
Bangkok, Thailand
12.2018 - 01.2021
- Analysed market trends, customer insights, and competitor data to identify growth opportunities.
- Researched and evaluated target markets to develop strategic communication planning.
- Conducted competitor analysis to support strategic plan development.
- Created brand, communication, and social media strategies across ATL, and BTL channels for clients.
Education
Some College (No Degree) - Diploma of Marketing Communication
Grystone College
Melbourne06-2025
Some College (No Degree) - Certificate IV of Marketing Communication
Greystone College
Melbourne05-2024
Bachelor of Arts - Journalism And Mass Communication
Thammasat University
Thailand05-2018
Skills
- Market analysis
- Social media marketing
- Data interpretation
- Team collaboration
- Creative thinking
- Digital marketing
- Project management
- Influencer marketing
- Time management
- Social media strategy
Affiliations
- clay hand-building
- language & cuturals
References
References available upon request.
Timeline
Marketing Specialist
Krubpom Group
08.2023 - Current
Marketing Specialist
Thai Tide
08.2022 - 07.2023
Strategic Planner
Hakuhodo Bangkok
06.2021 - 09.2025
Strategic Planner
Rabbit's Tale
12.2018 - 01.2021
Some College (No Degree) - Diploma of Marketing Communication
Grystone College
Some College (No Degree) - Certificate IV of Marketing Communication
Greystone College
Bachelor of Arts - Journalism And Mass Communication
Thammasat University
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