Rachel Moore
West Beach
Summary
Experienced leader in communications and media industries, skilled in driving engagement through storytelling, strategic planning, and SEO optimisation. Recognised for fostering team collaboration, adaptability, and a positive attitude. Former Head of Content at the Department of the Premier and Cabinet, with prior success as a senior communications advisor at SA Health.
Overview
21
21
years of professional experience
Work History
Head of Content
Department of the Premier and Cabinet
03.2023 - Current
- Helped launch and grow We Are.SA and The Post platforms to promote the work of the SA Government to South Australians.
- Formed and nurtured strong working relationships with SA Government communication advisors to identify content suitable for sharing.
- Managed content distribution to ensure maximum reach.
- Edited and proofread content for accuracy, readability and risk to the SA Government.
- Curated content across SA Government social media platforms to increase engagement.
- Analysed data to determine areas of improvement.
- Produced weekly public and monthly public sector e-newsletters.
- Planned and executed a stand at the Royal Adelaide Show and forums for communication leaders across the SA Government.
- Led and motivated the content team to achieve agreed outcomes.
Senior Communications Advisor
Digital Health SA
08.2021 - 02.2023
- Developed short videos celebrating internal success stories, including research, script writing and film direction.
- Developed key messaging, talking points and all-staff emails for the Chief Executive Officer.
- Launched and maintained the social networking platform Yammer, for internal communications.
- Worked with an external advertising agency on the development of a proposed new branding for the department.
- Worked on a diverse range of content to simplify it for all-staff consumption.
Journalist
The Advertiser
01.2020 - 05.2021
- Wrote, edited and produced stories for print and the website.
- Researched and gathered information to develop accurate and credible stories.
- Used social media to promote stories and engage with readers.
- Regularly undertook news desk shifts, which required working with journalists on their stories and providing feedback to the editor.
- Workshopped placements with the editor to deliver a dynamic newspaper that met the readers’ needs.
Head of Content
Messenger Community News
01.2019 - 01.2020
- Worked with journalists to identify and develop engaging content.
- Checked stories for spelling and grammar errors and legal issues.
- Consistently met tight deadlines while managing multiple projects simultaneously.
- Dressed and then published stories for online making sure to use effective Search Engine Optimisation tactics.
- Analysed daily traffic data and reports to measure a story’s effectiveness and used this to boost story readership and engagement.
Deputy Editor
Messenger Community Newspapers
01.2018 - 01.2019
- Worked with the journalists to shape content and help improve overall work quality through detailed editing and constructive feedback.
- Liaised with sales staff on commercial opportunities.
- Proofread stories for spelling and grammar errors and to check for legal issues.
- Developed strategies for key media coverage, including State Budget, Anzac Day and local government elections.
- Worked side-by-side with the editor to help guide the Messenger Newspaper Group through huge changes, as the media landscape rapidly changed.
Regional Editor
Messenger Community News
01.2004 - 01.2018
- Edited several Messenger Community Newspaper mastheads, including the Southern Times Messenger which had a circulation of more than 50,000.
- Mentored young journalists starting out in their careers.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Worked closely with departments across the organisation to put out a dynamic newspaper each week.
- Met with heads of external organisation on content that would be mutually beneficial.
Education
Bachelor of Arts - Journalism
University of South Australia
Skills
- Writing and proofreading
- Strategic content planning
- Event planning
- Meeting deadlines
- Personable
- Media operations understanding
- Brilliant organisational skills
- Social media
- Leadership
- Problem solving
Awards
- Southern Times Messenger named best paper circulation 50,000 plus at the Community Newspapers of Australia Awards for Excellence 2015.
- Southern Times Messenger named Best Special Publication at the Community Newspapers of Australia Awards for Excellence 2015.
- Finalist at the 2011 News Corp Awards for best community newspaper, for the Guardian Messenger.
Timeline
Head of Content
Department of the Premier and Cabinet
03.2023 - Current
Senior Communications Advisor
Digital Health SA
08.2021 - 02.2023
Journalist
The Advertiser
01.2020 - 05.2021
Head of Content
Messenger Community News
01.2019 - 01.2020
Deputy Editor
Messenger Community Newspapers
01.2018 - 01.2019
Regional Editor
Messenger Community News
01.2004 - 01.2018
Bachelor of Arts - Journalism
University of South Australia
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