Rachel Pace
Mona Vale,Australia
Summary
Expert in strategic communications with over 20 years of experience across government, health, wellness, and corporate sectors. Specialises in guiding organisations through change and complexity, ensuring clear and confident messaging. Proven track record in internal communications during mergers, public awareness campaigns, and leadership messaging. Known for simplifying complex information into clear, impactful communication that resonates with audiences.
Overview
21
21
years of professional experience
Work History
Co-Founder & Marketing Manager
Ingenti Pty Ltd
Sydney, Australia
01.2020 - Current
- Co-founded a high-end property development business, managing marketing efforts and business operations while balancing family life.
- Focused on behind-the-scenes tasks, including brand development, project support, and administrative duties.
- Worked on content creation, editing, and copywriting for client materials, ensuring consistent messaging and alignment with brand goals.
- Assisted with project execution and tender submissions in a low-touch, flexible capacity, maintaining balance with caregiving responsibilities.
- Managed operational tasks such as invoicing and client liaison, contributing to seamless business operations.
Brand & Communications Manager
GU Health (nib Group)
Sydney, Australia
08.2015 - 07.2020
- Oversaw internal and external communications during critical periods, including a corporate merger and COVID-19, driving strategy development and campaign execution.
- Developed and executed multi-channel communications strategies to support business growth and internal change initiatives.
- Managed sensitive and complex internal communications, working closely with sales, operations, and executive leadership.
- Lead editor for the member magazine sent to 30,000+ members-ensuring alignment to brand and corporate priorities.
- Monitored and evaluated communication outcomes to inform future planning and content effectiveness.
- Provided trusted communication advice to senior stakeholders, ensuring alignment with corporate objectives.
Marketing Coordinator
projectABLE (National Disability Services)
Sydney, Australia
03.2013 - 11.2014
- Managed outreach and engagement initiatives for a national disability awareness program aimed at students.
- Cold-called and followed up with prospective schools to secure program participation.
- Managed stakeholder relationships with teachers and education providers.
- Oversaw CRM/database maintenance and reporting to track engagement outcomes.
- Developed content and logistics for engaging, interactive student events.
- Maintained and grew presence on Facebook and Instagram, encouraging community interaction.
Ambassador Program Manager
Ageing, Disability and Home Care (NSW Government)
Sydney, Australia
07.2011 - 08.2012
- Delivered major government communication campaigns and high-profile public events.
- Managed end-to-end delivery of the Don't DIS my Ability campaign and NSW Seniors Week, including strategic planning, content development, stakeholder coordination, and logistics.
- Handled media engagement and event planning for public-facing events and ceremonies.
- Ensured compliance with campaign budgets, procurement processes, and government guidelines.
- Acted as liaison between media teams and community ambassadors to align messaging and manage reputational risk.
Marketing & Branding Specialist
Oasis Asset Management (Now part of ANZ)
Sydney, Australia
02.2009 - 02.2010
- Managed branding and communications strategies across financial services portfolios.
- Delivered brand refresh initiatives and corporate communications.
- Improved website UX and SEO, driving digital visibility and customer engagement.
- Provided expert guidance on representation at industry events and professional platforms.
Acquisition Marketing Coordinator
Citibank
Sydney, Australia
10.2006 - 03.2008
- Led marketing initiatives aimed at mortgage broker networks to increase client acquisition.
- Delivered targeted communications and promotional materials for the broker channel.
- Coordinated marketing events, broker seminars, and sponsorship activations (e.g. Sydney Swans).
- Prepared campaign analytics and reporting to support marketing performance reviews.
Marketing & Communications Assistant
Countrywide Australasia
Sydney, Australia
10.2004 - 10.2006
- Supported national campaigns and events for a major food distribution group.
Education
Certificate IV - Leadership & Management
Australian Unity Business School
01.2017
Bachelor of Communications - Advertising & Marketing
University of Western Sydney
01.2005
Skills
- Strategic communication and engagement planning
- Brand development
- Project management
- Internal and external communications
- Stakeholder management
- Content creation
- Campaign development and evaluation
- Government communications
- Event management
- Team leadership and collaboration
- Change communication
References
References available upon request.
Timeline
Co-Founder & Marketing Manager
Ingenti Pty Ltd
01.2020 - Current
Brand & Communications Manager
GU Health (nib Group)
08.2015 - 07.2020
Marketing Coordinator
projectABLE (National Disability Services)
03.2013 - 11.2014
Ambassador Program Manager
Ageing, Disability and Home Care (NSW Government)
07.2011 - 08.2012
Marketing & Branding Specialist
Oasis Asset Management (Now part of ANZ)
02.2009 - 02.2010
Acquisition Marketing Coordinator
Citibank
10.2006 - 03.2008
Marketing & Communications Assistant
Countrywide Australasia
10.2004 - 10.2006
Certificate IV - Leadership & Management
Australian Unity Business School
Bachelor of Communications - Advertising & Marketing
University of Western Sydney
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