Summary
Overview
Work History
Education
Skills
Timeline
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Rachel Sheehan

Soldiers Hill,VIC

Summary

I am a passionate mother, wife and loyal friend whose working history stems from a traineeship in hospitality some 35 years ago; it branched into the Beauty Therapy industry including lecturing at Federation University for many years. However, two most recent and relevant positions (highlighted within this resume) include the two very successful destination businesses that I have founded.

Hard work and a passion for success is what I thrive upon with my exceptional knowledge of venues, tourist attractions, dining and entertainment offerings.

I possess extensive knowledge and background in small business management, merchandising and marketing for business success.

Overview

8
8
years of professional experience

Work History

Proprietor

LYDIARDgeneral
04.2021 - Current
  • Planned, analysed, developed and put into fruition the award nominated destination business now as LYDIARDgeneral.
  • Day to day running of a busy destination store/cafe.
  • Study the market to determine optimal pricing of goods and capitalize on emerging opportunities.
  • Evaluate suppliers to maintain cost controls and improve operations.
  • Optimize team hiring, training, and performance.
  • Enter income and expense details into business databases to track purchases and address variances.
  • Introduce new methods, practices, and systems to reduce turnaround time.
  • Establish, optimize and enforce business policies to maintain consistency across industry operations.
  • Aid in the preparation of annual budgets with controls to prevent overages.
  • Develop and manage relationships with suppliers.
  • Continuously work on growing the business by revisiting and rehashing the business plans.
  • Aim to surpass revenue objectives yearly through strategic promotional plans.
  • Train, motivate and discipline team of members.

Bed and Breakfast Proprietor

LYDIARDgeneral.stay
04.2023 - Current
  • Planned, analysed, developed and put into fruition the accommodation sector of LYDIARDgeneral now know as LYDIARDgeneral.stay
  • Handle guest and offer appropriate services to maintain high guest satisfaction rates.
  • Manage day-to-day operations including scheduling staff and overseeing budgets.
  • Participate in financial activities such as setting room rates, establishing budgets and allocating funds to departments.
  • Plan and execute marketing activities to improve property brand and increase revenue.
  • Develop and implement promotional strategies to increase occupancy.
  • Assisted with development and distribution of marketing materials for facility.
  • Establish and uphold high standards, promoting great customer service and assistance to guests.
  • Greet and assist guests by gathering information pertaining to reservations or requests.
  • Hire and train new employees, demonstrating best methods for serving clients and guests.

Business Proprietor

Studio Gas Ballarat
09.2015 - 07.2020
  • Planned, analysed, developed and put into fruition the award winning destination business now as Studio gas Ballarat.
  • Conducted extensive market research to develop the business.
  • Reached out to potential customers via telephone, email, and in-person inquiries to gain a sense for market demand.
  • Performed client research and identified opportunities for business growth and expansion.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Scheduled and implemented product promotions in accordance with available inventory and staff resources.
  • Prospected for new business opportunities via cold calling, using lead generation lists and networking.
  • Worked with existing customers to increase purchases of products and services.
  • Evaluated client business needs and matched customers to appropriate products and services.
  • Promoted business via social media to generate leads and maximize brand identity.
  • Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
  • Designed business plan to define concept, short-term and long-term goals and strategies.
  • Introduced new methods, practices, and systems to increase staff productivity and profit margins.
  • Interacted well with customers to build connections and nurture relationships.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Trained new employees on proper protocols and customer service standards.

Education

Diploma - Beauty Therapy

The Gordon
Geelong

Certificate III - Retail Supervision

University of Ballarat
Ballarat, VIC

Graduate Certificate - Hospitality

School of Mines And Industries
Ballarat, VIC

Skills

  • Self-Motivated
  • Team building
  • Compliance
  • Training and Development
  • Organization and Time Management
  • Product Management and Branding
  • Work Planning and Prioritization
  • Performance Monitoring and Evaluation
  • Price Structuring

Timeline

Bed and Breakfast Proprietor

LYDIARDgeneral.stay
04.2023 - Current

Proprietor

LYDIARDgeneral
04.2021 - Current

Business Proprietor

Studio Gas Ballarat
09.2015 - 07.2020

Diploma - Beauty Therapy

The Gordon

Certificate III - Retail Supervision

University of Ballarat

Graduate Certificate - Hospitality

School of Mines And Industries

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Rachel Sheehan